Perspective: The year TV brought Australians together
Posted on 10th November 2023 in Articles of Interest
By Kim Portrate, ThinkTV
Published AdNews
It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a result.
TV has always had the power to connect with Aussies but in 2023, the Matildas reminded us all – advertisers in particular – of something we’ve always known: TV is a cornerstone of our culture and its impact is unrivalled.
The Matildas’ match against England will go down in history as the most-watched television program since TV ratings were established in 2001. The game reached 11.15 million Australians nationally with an average audience of 7.13 million, according to OzTAM.
There are two reasons why Total TV has this sort of power: reach and the attention it commands from viewers.
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