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    Total TV advertising market records $3.4 billion in ad revenue for 2023

    News / Media Releases / 9th Feb 2024

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]

    Australian stories help to forge a lasting connection with TV audiences in 2024

    News / Articles of Interest / 31st Jan 2024

    Australian stories help to forge a lasting connection with TV audiences in 2024

    Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]

    Perspective: The year TV brought Australians together

    News / Articles of Interest / 10th Nov 2023

    Perspective: The year TV brought Australians together

    By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]

    If 20+ million viewers is a ‘problem’, I’ll take it

    News / Articles of Interest / 13th Oct 2023

    If 20+ million viewers is a ‘problem’, I’ll take it

    By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]

    TV advertising market records $3.6 billion for 12months to June 2023

    News / Media Releases / 14th Aug 2023

    TV advertising market records $3.6 billion for 12months to June 2023

    Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]

    TV or YouTube: Which platform is best for short- and long-term business results?

    News / Articles of Interest / 8th Jun 2023

    TV or YouTube: Which platform is best for short- and long-term business results?

    Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is […]

    CMOs share Effie Award-winning work via ThinkTV campaign

    News / Articles of Interest / 7th Jun 2023

    CMOs share Effie Award-winning work via ThinkTV campaign

    Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark […]

    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    News / Articles of Interest / 6th Jun 2023

    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    By James Manning Published Mediaweek It’s television, but not as you know it, according to Mim Haysom, EGM Brand & Marketing at Suncorp Group. The celebrated marketing boss said the […]

    Why the industry needs to move from ‘truthiness’ to truth

    News / Articles of Interest / 31st May 2023

    Why the industry needs to move from ‘truthiness’ to truth

    By Kim Portrate, CEO ThinkTV Published AdNews Advertisers are entitled to transparency and truth from media partners. Kim Portrate asks why some make it hard to get it. From trade […]

    The enduring power of ‘Did Somebody Say Menulog’

    News / Articles of Interest / 25th May 2023

    The enduring power of ‘Did Somebody Say Menulog’

    By Ruby DerrickPublished AdNews  Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of leaving the […]

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    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    News / Marketing during a crisis / 18th May 2020

    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]

    Lockdown paint advertising campaign is truly an inspiration

    News / Marketing during a crisis / 18th May 2020

    Lockdown paint advertising campaign is truly an inspiration

    By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au

    Marketers: What next? It’s a global question

    News / Marketing during a crisis / 13th May 2020

    Marketers: What next? It’s a global question

    If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]

    Marketers urged to keep up brand messaging during Covid-19

    News / Marketing during a crisis / 4th May 2020

    Marketers urged to keep up brand messaging during Covid-19

    A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]

    What happens if I stop advertising during CV-19?

    News / Marketing during a crisis / 2nd May 2020

    What happens if I stop advertising during CV-19?

    Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]

    Fortune favours the brave: The spoils will go to the brands having a go

    News / Marketing during a crisis / 24th Apr 2020

    Fortune favours the brave: The spoils will go to the brands having a go

    COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]

    Brands advertising during CV-19: Burger King

    News / Marketing during a crisis / 13th Apr 2020

    Brands advertising during CV-19: Burger King

    Burger King is one of the brands that pivoted to respond to changing consumer behaviour with CMO Fernando Machado telling Digiday the brand changed tack creating new assets in 72 […]

    Maintaining share of voice is key in recessions

    News / Marketing during a crisis / 13th Apr 2020

    Maintaining share of voice is key in recessions

    According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com

    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    News / Marketing during a crisis / 9th Apr 2020

    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]

    Brands advertising during CV-19: Bird’s Eye

    News / Marketing during a crisis / 6th Apr 2020

    Brands advertising during CV-19: Bird’s Eye

    As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]