The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV
Posted on 17th June 2021 in Articles of Interest
Published advertisingweek.com
ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads.
What is your all-time favourite ad (or ad campaign) and why?
You can’t go past Old Spice. It’s funny, over the top and unlike any other ad in the category. This campaign finally recognised the fact women are usually the ones buying aftershave and deodorant for the blokes in their lives.
More like this
News / Articles of Interest / 20th Jun 2022
It’s time to make your new financial year media resolutions
By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in […]
News / Articles of Interest / 7th Apr 2022
VOZ super users: Delivering deeper campaign insights & reach beyond broadcast
Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven […]
News / Articles of Interest / 28th Feb 2022
Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming
Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies […]
News / Articles of Interest / 24th Jan 2022
Why travel brands should continue to advertise through Omicron
Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel […]
News / Articles of Interest / 8th Dec 2021
ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)
By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand […]
News / Articles of Interest / 18th Oct 2021
OzTAM CEO on VOZ market reception and what’s next
By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]
News / Articles of Interest / 20th Sep 2021
New OzTAM data reveals how people at home split their video viewing
By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]
News / Articles of Interest / 6th Sep 2021
When is an audience not an audience? What marketers need to know when allocating video ad dollars
By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]
News / Articles of Interest / 1st Sep 2021
VOZ data reveals Total TV audience of 20m weekly
By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]
News / Articles of Interest / 10th Aug 2021
WFH Diaries: Kim Portrate
By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]