The optimal media mix during COVID-19
Posted on 24th March 2020 in Marketing during a crisis
Posted on 24th March 2020 in Marketing during a crisis
By Emma Black and George Groves
Published mumbrella.com.au
News / Media Releases / 13th Aug 2024
Total TV revenue decreased 8.1 per cent for the 12 months to June 2024, while Broadcaster Video on Demand is up 12.7 per cent. ThinkTV has announced the Total TV […]
News / Articles of Interest / 25th Jun 2024
By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever […]
News / Articles of Interest / 20th Mar 2024
By Sofia Geraghty, B&T Published Mediaweek The finalists for the Media Planner/Buyer Award at B&T’s 30 Under 30 extravaganza gathered in Sydney last week to hear insights, inspiration and personal […]
News / Articles of Interest / 28th Feb 2024
By Kim Portrate, ThinkTV Published Mediaweek Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising […]
News / Articles of Interest / 22nd Feb 2024
By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the […]
News / Media Releases / 9th Feb 2024
Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]
News / Articles of Interest / 31st Jan 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]
News / Articles of Interest / 10th Nov 2023
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]
News / Articles of Interest / 13th Oct 2023
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]
News / Media Releases / 14th Aug 2023
Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]
News / Marketing during a crisis / 18th May 2020
Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here […]
News / Marketing during a crisis / 18th May 2020
By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au
News / Marketing during a crisis / 13th May 2020
If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]
News / Marketing during a crisis / 4th May 2020
A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The […]
News / Marketing during a crisis / 2nd May 2020
Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long […]
News / Marketing during a crisis / 24th Apr 2020
COVID-19 hasn’t dealt marketers an easy hand, yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out […]
News / Marketing during a crisis / 13th Apr 2020
According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com
News / Marketing during a crisis / 9th Apr 2020
In times of crisis, it can be tempting to go into containment mode. But there is a unique window for brands to show leadership and earn trust by maintaining their […]
News / Marketing during a crisis / 6th Apr 2020
As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director […]
News / Marketing during a crisis / 6th Apr 2020
As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the time to […]