The ‘she-cession’ and adland
Posted on 28th June 2021 in Articles of Interest
By Kim Portrate, CEO ThinkTV
Diversity and flexibility are key to stopping a quarter of our workforce leaving
The “she-cession” is putting gender equality at risk. After all the work our industry has done to fix the problem, what can we do to make sure we don’t go backwards? Kim Portrate asks the question.
Much has already been written about Covid and the resulting changes to the way we work.
Every man and his dog have expressed an opinion from the commercial real estate industry that believes WFH means imminent and irreversible business failure, to technology companies that say it’s a pathway to happier, more productive people.
Interestingly, many ignore the nuts-and-bolts problems that come with one or the other and almost all completely ignore how women are affected which is shocking when you consider women account for 47 per cent of the Australian workforce.
Covid’s impact on women’s working lives is contributing to a wider issue and globally, economists are calling attention to the world’s first “she-cession”; a recession that affects women disproportionately.
News / Articles of Interest / 7th Apr 2022
Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven […]
News / Articles of Interest / 28th Feb 2022
Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies […]
News / Articles of Interest / 24th Jan 2022
Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel […]
News / Articles of Interest / 8th Dec 2021
By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand […]
News / Articles of Interest / 18th Oct 2021
By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]
News / Articles of Interest / 20th Sep 2021
By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]
News / Articles of Interest / 6th Sep 2021
By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]
News / Articles of Interest / 1st Sep 2021
By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]
News / Articles of Interest / 10th Aug 2021
By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]
News / Articles of Interest / 19th Jul 2021
By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]