The ‘she-cession’ and adland
Posted on 28th June 2021 in Articles of Interest
By Kim Portrate, CEO ThinkTV
Diversity and flexibility are key to stopping a quarter of our workforce leaving
The “she-cession” is putting gender equality at risk. After all the work our industry has done to fix the problem, what can we do to make sure we don’t go backwards? Kim Portrate asks the question.
Much has already been written about Covid and the resulting changes to the way we work.
Every man and his dog have expressed an opinion from the commercial real estate industry that believes WFH means imminent and irreversible business failure, to technology companies that say it’s a pathway to happier, more productive people.
Interestingly, many ignore the nuts-and-bolts problems that come with one or the other and almost all completely ignore how women are affected which is shocking when you consider women account for 47 per cent of the Australian workforce.
Covid’s impact on women’s working lives is contributing to a wider issue and globally, economists are calling attention to the world’s first “she-cession”; a recession that affects women disproportionately.
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