The top 10 reasons why Total TV is better than YouTube
Posted on 29th August 2022 in Articles of Interest
Trying to decide how to invest your media budget in video? Wondering what the difference is between TV and YouTube? This handy listicle will help you make the right call for your brand.
One thing we can all agree on is video advertising is a highly effective way to communicate with consumers. There’s something about telling your brand’s story through emotive moving pictures and sound that packs a punch.
Despite what you might hear or read, not all video is created equal.
Total TV – that’s the combination of linear broadcast and Broadcaster Video on Demand (BVOD) – has the jump on its competitors for a host of reasons.
To save time when wondering where to invest in video advertising, we’ve gathered the top 10 reasons why Total TV is better than online video substitutes.
News / Articles of Interest / 31st Jan 2024
Published Mediaweek Australia’s broadcasters play an important role in society. From the news that keeps viewers informed to the programs we choose for entertainment and escape. Local stories matter to […]
News / Articles of Interest / 10th Nov 2023
By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a […]
News / Articles of Interest / 13th Oct 2023
By Danielle McWilliam, ThinkTV Published Mediaweek It’s rare that a week passes where there isn’t a headline proclaiming TV has a “problem”. The thing is, I think someone forgot to […]
News / Articles of Interest / 8th Jun 2023
Published AdNews Watching YouTube’s ‘The Long and The Short of It’ leaves the viewer with the impression the only way for brands to achieve short- and long-term business results is […]
News / Articles of Interest / 7th Jun 2023
Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark […]
News / Articles of Interest / 6th Jun 2023
By James Manning Published Mediaweek It’s television, but not as you know it, according to Mim Haysom, EGM Brand & Marketing at Suncorp Group. The celebrated marketing boss said the […]
News / Articles of Interest / 31st May 2023
By Kim Portrate, CEO ThinkTV Published AdNews Advertisers are entitled to transparency and truth from media partners. Kim Portrate asks why some make it hard to get it. From trade […]
News / Articles of Interest / 25th May 2023
By Ruby DerrickPublished AdNews Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of leaving the […]
News / Articles of Interest / 18th May 2023
Published Mi3 The way audiences consume video content is evolving but big brands are embracing the change. And one thing that isn’t going to change anytime soon is the role […]
News / Articles of Interest / 5th May 2023
By Tess ConneryPublished Mediaweek On Thursday afternoon, hundreds of industry representatives made the trip to Carriageworks in Eveleigh for ThinkTV’s RE VISION. After a Welcome to Country from Marrawarra and […]