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    ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

    Published AdNews

    The Professor will speak at the upcoming RE VISION conference on May 4 where she will explain how to stop thinking about consumers as “walking wallets” and instead factor the often-messy decision-making process into building effective campaigns.

    Media has the power to drive brand growth. But before we can get growth, we need to ‘get’ the consumer. Without understanding how audiences really think, feel and respond to advertising you can’t grow a brand. And it goes without saying that consumers don’t all think alike.

    To find out how you can put this thinking into practice, join Professor Bowden at ThinkTV’s RE VISION on Thursday 4 May.

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