ThinkTV unveils it’s first TV commercial
Posted on 30th November 2016 in Media Releases
ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV.
The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on November 30 in front of an audience of 850 marketers, advertisers, media planners and buyers, analysts, industry thought leaders and TV broadcasters.
The commercial, which carries the strapline “It’s prime time to rethink TV”, shows the power of TV to build brands in the minds of consumers and, just as important, have consumers remember those brands over a lifetime.
In the ad, ThinkTV’s first, a psychologist asks her hypnotised client Jack a series of probing questions, each of which prompts him to leap to life and blurt out a classic TV ad slogan before collapsing back into a slumber.
In a world with ever-increasing options about where marketers can invest their budgets, the commercial is designed as a timely reminder of the enduring power and effectiveness of TV.
“We believe TV is the most effective and powerful media in any marketer’s tool kit. As marketers, and indeed as advocates of TV, it’s important that we put our money where our mouth is and use TV to promote TV,” ThinkTV CEO Kim Portrate said.
“We’re thrilled with the resulting ad and believe it will generate a lot of interest, plenty of laughter and a reconsideration of TV as the most powerful and effective medium for advertisers and their agencies,” she added.
The commercial, which follows in the footsteps of the hugely successful ThinkBox UK launch TVC, will air across all the Australian commercial free-to-air networks and Foxtel from today.
Click on the links below to see the 30 and 45 second TVCs:
Agency: It’s The Thought That Counts
Writer: Ron Mather
Producer: Selin Yaman
Production company: The Pound
News / Media Releases / 9th Feb 2024
Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]
News / Media Releases / 14th Aug 2023
Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]
News / Media Releases / 6th Feb 2023
Total TV revenue increases by 1 per cent for the 12 months to December 2022 while BVOD growth continues to accelerate – up 23 per cent. ThinkTV has today announced […]
News / Media Releases / 8th Aug 2022
Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the […]
News / Media Releases / 23rd Mar 2022
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
News / Media Releases / 7th Feb 2022
Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]
News / Media Releases / 27th Sep 2021
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Media Releases / 16th Aug 2021
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
News / Media Releases / 19th Jul 2021
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Media Releases / 25th Feb 2021
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]