ThinkTV unveils it’s first TV commercial

ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV.

The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on November 30 in front of an audience of 850 marketers, advertisers, media planners and buyers, analysts, industry thought leaders and TV broadcasters.

The commercial, which carries the strapline “It’s prime time to rethink TV”, shows the power of TV to build brands in the minds of consumers and, just as important, have consumers remember those brands over a lifetime.

In the ad, ThinkTV’s first, a psychologist asks her hypnotised client Jack a series of probing questions, each of which prompts him to leap to life and blurt out a classic TV ad slogan before collapsing back into a slumber.

In a world with ever-increasing options about where marketers can invest their budgets, the commercial is  designed as a timely reminder of the enduring power and effectiveness of TV.

“We believe TV is the most effective and powerful media in any  marketer’s tool kit. As marketers, and indeed as advocates of TV, it’s important that we put our money where our mouth is and use TV to promote TV,” ThinkTV CEO Kim Portrate said.

“We’re thrilled with the resulting ad and believe it will generate a lot of interest, plenty of laughter and a reconsideration of TV as the most powerful and effective medium for advertisers and their agencies,” she added.

The commercial, which follows in the footsteps of the hugely successful ThinkBox UK launch TVC, will air across all the Australian commercial free-to-air networks and Foxtel from today.

Click on the links below to see the 30 and 45 second TVCs:

Creative credits:
Agency: It’s The Thought That Counts
Writer: Ron Mather
Director: Dogboy
Producer: Selin Yaman
Production company: The Pound