ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences
Posted on 8th February 2017 in Media Releases
ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows, saying the development reinforces the TV industry’s ongoing commitment to open, transparent measurement of audiences.
Kim Portrate, chief executive of ThinkTV, said: “The sharing of live-streamed data alongside daily ratings and catch-up program ratings underlines the rigour and precision of the Australian TV industry’s world-class, independent, thirdparty, audited metrics for advertisers and their agencies. When considering consumers’ total consumption of TV it’s possible to see audience increases of up to 10% from catch-up alone on some shows. *
“The vast majority of TV viewing is still done a TV set because of the unbeatable attraction of that big screen in the home but now viewers also want to dip in and out of their favourite shows on the go, particularly when it comes to news and live sport.The advent of live TV streaming has made this possible.”
The data released today in OzTAM’s Live VPM Report shows Australians are live-streaming between 5 million and 15 million minutes of TV a day online on their mobiles, tablets, laptops, desktops and gaming devices.
“Today’s TV is available on every platform, anywhere and at any time,” added Ms Portrate. “OzTAM’s Live VPM Report will track the emerging trend for live streaming as viewers choose to stay ever closer to their favourite content.
“At the same time advertisers have the security of knowing that OzTAM’s third-party measurement panel is independent, audited, and is about to increase by 50% in size this year, making Australia the largest per capita people metered market in the world.”
* Catch-up is measured by devices used.
More like this
News / Media Releases / 27th Sep 2021
New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Media Releases / 16th Aug 2021
Total TV market records $3.8 billion in ad revenue for FY 2020-21
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
News / Media Releases / 19th Jul 2021
Research reveals the difference between efficient and effective ROI
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Media Releases / 25th Feb 2021
TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]
News / Media Releases / 8th Feb 2021
TV advertising outperforms market recording growth in first half of FY21
TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]
News / Media Releases / 5th Aug 2020
Total TV market records $3.4 billion in ad revenue for FY 2019-20
TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]
News / Media Releases / 1st Jun 2020
TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”
TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]
News / Media Releases / 4th May 2020
Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19
Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark, […]
News / Media Releases / 5th Feb 2020
Total TV market records $1.95 billion in advertising revenue for first half of FY2020
BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six […]
News / Media Releases / 2nd Dec 2019
Australian broadcasters announce technology provider for demand-side buying platform
The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]