ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)
Posted on 8th December 2021 in Articles of Interest
By Kim Portrate, CEO ThinkTV
Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand grow, you need to reach lots of different people with your advertising.
But that’s about where the common ground ends when reviewing the social network’s recent Fast Forward series.
In the series, Facebook attempts to make the case for being the best reach option for advertisers using numbers that are, well, rubbery. Which I suppose you’d expect from Australia’s most distrusted brand.
The argument cites data showing Facebook with a local audience of 16.35 million versus Total Commercial TV with 16 million.
This baffled us at ThinkTV since we, and all of you, can see the latest figures from OzTAM’s VOZ, the official (robust, transparent and audited) industry currency. And those figures put Total TV’s weekly reach at 19.3 million.
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