Total TV advertising market records $4.1 billion in ad revenue for 2021
Posted on 7th February 2022 in Media Releases
Posted on 7th February 2022 in Media Releases
Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent.
ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 31 December 2021.
The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $4.1 billion for the year to December 2021, which was up 19.9 per cent compared to the same period ending December 2020.
In the December half, TV advertising revenue was $2.2 billion, an increase of 14.4 per cent when compared to the same period ending December 2020.
The total revenue for the metropolitan free-to-air networks was $1.5 billion for the six months to December 2021, up 13 per cent compared to the same period last year. For the 12-months, metropolitan free-to-air advertising revenue was $2.8 billion, up 18.5 per cent.
ThinkTV CEO Kim Portrate said: “TV is part of the fabric of our lives and these results show how important Total TV is to advertisers looking to connect with Aussies every day. The impressive growth in the past 12 months is evidence that advertisers looking to build and grow their brands understand Total TV needs to be the cornerstone of their media plans.”
Investment in BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo continues to accelerate with BVOD revenue up 63.4 per cent to $218 million for the six months to December 30, 2021. BVOD revenue for the total financial year was $363 million, up 67.8 per cent year-on-year.
Portrate added: “BVOD audiences and revenue continue to increase exponentially, testament to the power of the offering. Once considered a smaller sibling of linear TV, BVOD has truly come into its own. And when the two combine to form Total TV, they make for an unbeatable package.”
Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445
About ThinkTV
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
News / Media Releases / 13th Aug 2024
Total TV revenue decreased 8.1 per cent for the 12 months to June 2024, while Broadcaster Video on Demand is up 12.7 per cent. ThinkTV has announced the Total TV […]
News / Media Releases / 9th Feb 2024
Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]
News / Media Releases / 14th Aug 2023
Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]
News / Media Releases / 6th Feb 2023
Total TV revenue increases by 1 per cent for the 12 months to December 2022 while BVOD growth continues to accelerate – up 23 per cent. ThinkTV has today announced […]
News / Media Releases / 8th Aug 2022
Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the […]
News / Media Releases / 23rd Mar 2022
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
News / Media Releases / 27th Sep 2021
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Media Releases / 16th Aug 2021
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
News / Media Releases / 19th Jul 2021
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Media Releases / 25th Feb 2021
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]