Please fill in your details below to access this file

Total TV market records $2.17 billion in ad revenue in H1 2018

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017.

The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.17 billion which was 0.7% lower compared with the same six months a year earlier.*

In the December half, the metropolitan free-to-air TV market grew by 1.4% to $1.5 billion. The metropolitan free-to-air TV market including broadcast video on demand (BVOD) grew by a total of 1.9% to $1.54 billion.

This strong performance was driven by a combination of advertisers returning to broadcast TV because of its proven effectiveness and the continued growth of BVOD platforms such as Foxtel Now, 9Now, 7plus and Tenplay.

BVOD advertising revenues, which include advertising revenues from online catch-up services and the live online streaming of TV, grew 23.9% in the six months to December 2017 versus the same period last year.

“The Total TV ad market performed well, in fiercely competitive conditions, with the rapid growth in BVOD revenue reflecting marketers’ confidence in the power, reach and efficacy of today’s multi-platform TV,” said ThinkTV chief executive Kim Portrate.

“TV is an experience available on any device at any time, offering catch-up shows, archived programming, BVOD originals and live-streaming, all showing professionally-produced content that is safe for brands.”

* SBS declined to provide aggregated revenue figures to this report so its revenue figures for H1 2016 have been subtracted to allow for a direct comparison.

Share this article

More like this

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

News / Media Releases / 27th Sep 2021

New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]

Total TV market records $3.8 billion in ad revenue for FY 2020-21

News / Media Releases / 16th Aug 2021

Total TV market records $3.8 billion in ad revenue for FY 2020-21

Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]

Research reveals the difference between efficient and effective ROI

News / Media Releases / 19th Jul 2021

Research reveals the difference between efficient and effective ROI

Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]

TV generates business demand in the short and long-term

News / Media Releases / 25th Feb 2021

TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]

TV advertising outperforms market recording growth in first half of FY21

News / Media Releases / 8th Feb 2021

TV advertising outperforms market recording growth in first half of FY21

TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]

Total TV market records $3.4 billion in ad revenue for FY 2019-20

News / Media Releases / 5th Aug 2020

Total TV market records $3.4 billion in ad revenue for FY 2019-20

TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

News / Media Releases / 1st Jun 2020

TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

News / Media Releases / 4th May 2020

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark, […]

Total TV market records $1.95 billion in advertising revenue for first half of FY2020

News / Media Releases / 5th Feb 2020

Total TV market records $1.95 billion in advertising revenue for first half of FY2020

BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six […]

Australian broadcasters announce technology provider for demand-side buying platform

News / Media Releases / 2nd Dec 2019

Australian broadcasters announce technology provider for demand-side buying platform

The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]