Total TV market records $2.17 billion in ad revenue in H1 2018
Posted on 5th February 2018 in Media Releases
ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017.
The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.17 billion which was 0.7% lower compared with the same six months a year earlier.*
In the December half, the metropolitan free-to-air TV market grew by 1.4% to $1.5 billion. The metropolitan free-to-air TV market including broadcast video on demand (BVOD) grew by a total of 1.9% to $1.54 billion.
This strong performance was driven by a combination of advertisers returning to broadcast TV because of its proven effectiveness and the continued growth of BVOD platforms such as Foxtel Now, 9Now, 7plus and Tenplay.
BVOD advertising revenues, which include advertising revenues from online catch-up services and the live online streaming of TV, grew 23.9% in the six months to December 2017 versus the same period last year.
“The Total TV ad market performed well, in fiercely competitive conditions, with the rapid growth in BVOD revenue reflecting marketers’ confidence in the power, reach and efficacy of today’s multi-platform TV,” said ThinkTV chief executive Kim Portrate.
“TV is an experience available on any device at any time, offering catch-up shows, archived programming, BVOD originals and live-streaming, all showing professionally-produced content that is safe for brands.”
* SBS declined to provide aggregated revenue figures to this report so its revenue figures for H1 2016 have been subtracted to allow for a direct comparison.
News / Media Releases / 2nd Dec 2019
The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]
News / Media Releases / 7th Aug 2019
ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]
News / Media Releases / 4th Mar 2019
Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at […]
News / Media Releases / 28th Feb 2019
In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into […]
News / Media Releases / 25th Feb 2019
Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more […]
News / Media Releases / 7th Feb 2019
ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]
News / Media Releases / 31st Jul 2018
Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the […]
News / Media Releases / 31st Jul 2018
Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed […]
News / Media Releases / 23rd Jul 2018
ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development […]
News / Media Releases / 4th Jul 2018
New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve […]