Total TV market records $2.17 billion in ad revenue in H1 2018
Posted on 5th February 2018 in Media Releases
ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017.
The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.17 billion which was 0.7% lower compared with the same six months a year earlier.*
In the December half, the metropolitan free-to-air TV market grew by 1.4% to $1.5 billion. The metropolitan free-to-air TV market including broadcast video on demand (BVOD) grew by a total of 1.9% to $1.54 billion.
This strong performance was driven by a combination of advertisers returning to broadcast TV because of its proven effectiveness and the continued growth of BVOD platforms such as Foxtel Now, 9Now, 7plus and Tenplay.
BVOD advertising revenues, which include advertising revenues from online catch-up services and the live online streaming of TV, grew 23.9% in the six months to December 2017 versus the same period last year.
“The Total TV ad market performed well, in fiercely competitive conditions, with the rapid growth in BVOD revenue reflecting marketers’ confidence in the power, reach and efficacy of today’s multi-platform TV,” said ThinkTV chief executive Kim Portrate.
“TV is an experience available on any device at any time, offering catch-up shows, archived programming, BVOD originals and live-streaming, all showing professionally-produced content that is safe for brands.”
* SBS declined to provide aggregated revenue figures to this report so its revenue figures for H1 2016 have been subtracted to allow for a direct comparison.
More like this
News / Media Releases / 23rd Mar 2022
ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
News / Media Releases / 7th Feb 2022
Total TV advertising market records $4.1 billion in ad revenue for 2021
Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]
News / Media Releases / 27th Sep 2021
New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Media Releases / 16th Aug 2021
Total TV market records $3.8 billion in ad revenue for FY 2020-21
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
News / Media Releases / 19th Jul 2021
Research reveals the difference between efficient and effective ROI
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Media Releases / 25th Feb 2021
TV generates business demand in the short and long-term
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]
News / Media Releases / 8th Feb 2021
TV advertising outperforms market recording growth in first half of FY21
TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. […]
News / Media Releases / 5th Aug 2020
Total TV market records $3.4 billion in ad revenue for FY 2019-20
TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]
News / Media Releases / 1st Jun 2020
TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”
TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]
News / Media Releases / 4th May 2020
Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19
Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark, […]