Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year
Posted on 7th August 2019 in Media Releases
ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019.
The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD), recorded combined revenues of $4 billion for the year to June 2019, which was down 4.1% compared to the same period to June 2018.
In the June half, TV advertising revenues were $1.9 billion, a decrease of 3.6% when compared to the same period ending June 2018.
Performance by sector is provided in the following table:
The record-breaking performance of BVOD platforms 7Plus, 9Now, 10 Play and Foxtel Now continues, translating into record revenue growth with BVOD revenues up 34.2% to $67.1 million for the six months to June 30, 2019. BVOD revenue for the total financial year was $128.3 million, up 32.2% year-on-year.
ThinkTV CEO Kim Portrate said: “The advertising market is feeling the effect of decreased consumer and business confidence as well as global political uncertainty and these results reflect this. Yet, despite a dip in revenues in-line with broader market performance, TV saw an investment of almost $2 billion for the past six months and $4 billion for the full year. And what an impressive result for BVOD which continues to attract advertisers as well as audiences hungry to consume high-quality content on the device of their choosing.
“These figures confirm TV’s continued effectiveness for Australian marketers, and the industry is committed to further enhancing this performance. The growth of BVOD and the forthcoming launch of Virtual Australia (VOZ) are two such examples of this commitment.”
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment. Our curiosity for all things TV is boundless – whether it’s understanding how audiences engage with TV, investigating the impact TV has on business results or simply celebrating the creativity of TV advertising – we’re always ready to chat about TV in all its forms and devices.
News / Media Releases / 5th Aug 2020
TV outperforms the broader advertising market recording a 13.7% drop in revenue for the 12 months to June 30. ThinkTV has today announced the total TV advertising revenue figures for […]
News / Media Releases / 1st Jun 2020
TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study. […]
News / Media Releases / 4th May 2020
Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark, […]
News / Media Releases / 5th Feb 2020
BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six […]
News / Media Releases / 2nd Dec 2019
The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]
News / Media Releases / 4th Mar 2019
Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at […]
News / Media Releases / 28th Feb 2019
In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into […]
News / Media Releases / 25th Feb 2019
Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more […]
News / Media Releases / 7th Feb 2019
ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]
News / Media Releases / 31st Jul 2018
Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the […]