TV increases its slice of the advertising pie

By Kim Portrate, ThinkTV
Published The Australian

Monday is my favourite day of the working week.

After a rousing cup of coffee and a quick walk with the dog, I dive into the Monday media sections. I look forward to my swim through the industry news of the week so you can imagine my dismay last week when I found an article that profoundly misrepresented the industry I love.

To refresh your memory, fund manager Alex Pollak made some statements about the TV industry that, to be honest, simply weren’t accurate, including the argument Australia’s television broadcasters are under threat from programmatic advertising, which couldn’t be further from the truth. Programmatic actually represents a growth opportunity for the television business. In recent years, the television landscape has become increasingly complex. In addition to linear broadcast TV, there’s now BVOD, SVOD, OTT, addressable TV and set-top boxes.

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