TV industry collaborates to provide the first ever revenue figure for Total TV
Posted on 20th February 2017 in Media Releases
ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and their agencies on commercial TV.
“The new Total TV metric is further proof of the industry’s commitment to work collaboratively to provide advertisers and their agencies with a clear view of advertising revenue in the TV sector. It shows a willingness to communicate transparently and clearly with clients and customers to ensure they have the information they need to get the very best out of today’s TV, which is multi-platform, anywhere and anytime,” said Kim Portrate, chief executive of ThinkTV.
The Total TV metric includes metropolitan and regional revenues from commercial broadcasters, including three of ThinkTV’s four founding members: Nine Network, Seven Network and Network Ten.
It also includes national advertising revenues from two new participants: ThinkTV founding member Multi Channel Network/Foxtel and SBS.
And to reflect the growing amount of revenue accrued from advertising on catch-up TV, the Total TV figure also includes participants’ long form AVOD (advertising-funded video-on-demand) revenues.
This comes in the wake off OzTAM’s moves to release ratings for live streamed TV shows and catch-up TV in addition to broadcast TV, supporting the industry redefinition of TV to Total TV and backed by OzTAM’s third party measurement panel, which is independent, audited and about to increase in size by 50% this year, making Australia the largest per capita people metered market in the world.
The Total TV metric uses figures compiled by KPMG* from information supplied by each participant for the July- December 2016 half. Under the new metric, the Total TV market declined 2.72% to $2.23 billion for the six months to December 31, 2016.
AVOD revenue, while still a small part of overall revenue, grew by 48% to $38.1 million.
Ms. Portrate also said: “ThinkTV was formed in 2016 to help advertisers and their agencies get the very best of today’s multi-platform TV.
“We have come together through an unprecedented collaboration between free-to-air and subscription TV and we are delighted that all commercial TV operators, including SBS, have provided their data to allow us to reflect the true scale of advertising on TV.
“Today’s TV is multi-platform, everywhere, anytime and retains unbeatable reach and scale. TV’s premium content makes it the most brand-safe environment for advertisers, its independent third-party ratings system is the gold-standard for audience measurement and repeated studies show that TV delivers a better return-on-investment for brands than any other media.”
News / Media Releases / 9th Feb 2024
Total TV revenue decreases 10 per cent for the 12 months to December 2023 while Broadcaster Video on Demand is up 10 per cent. ThinkTV has announced the total TV […]
News / Media Releases / 14th Aug 2023
Revenue for the 12 months to June 2023 hits $3.6 billion and BVOD growth continues to accelerate – up 6.1 per cent. ThinkTV has today announced the TV advertising revenue […]
News / Media Releases / 6th Feb 2023
Total TV revenue increases by 1 per cent for the 12 months to December 2022 while BVOD growth continues to accelerate – up 23 per cent. ThinkTV has today announced […]
News / Media Releases / 8th Aug 2022
Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the […]
News / Media Releases / 23rd Mar 2022
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
News / Media Releases / 7th Feb 2022
Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the […]
News / Media Releases / 27th Sep 2021
A powerful new public service campaign that heroes the country’s ingenuity, inventiveness and resilience to overcoming challenges is being released nationally in a bid to boost Australia’s double vaccination rate […]
News / Media Releases / 16th Aug 2021
Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures […]
News / Media Releases / 19th Jul 2021
Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. […]
News / Media Releases / 25th Feb 2021
The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study […]