Please fill in your details below to access this file

TV industry collaborates to provide the first ever revenue figure for Total TV

ThinkTV is pleased to announce that the TV industry has come together, for the first time, to provide a figure that captures all the advertising revenue spent by advertisers and their agencies on commercial TV.

“The new Total TV metric is further proof of the industry’s commitment to work collaboratively to provide advertisers and their agencies with a clear view of advertising revenue in the TV sector. It shows a willingness to communicate transparently and clearly with clients and customers to ensure they have the information they need to get the very best out of today’s TV, which is multi-platform, anywhere and anytime,” said Kim Portrate, chief executive of ThinkTV.

The Total TV metric includes metropolitan and regional revenues from commercial broadcasters, including three of ThinkTV’s four founding members: Nine Network, Seven Network and Network Ten.

It also includes national advertising revenues from two new participants: ThinkTV founding member Multi Channel Network/Foxtel and SBS.

And to reflect the growing amount of revenue accrued from advertising on catch-up TV, the Total TV figure also includes participants’ long form AVOD (advertising-funded video-on-demand) revenues.

This comes in the wake off OzTAM’s moves to release ratings for live streamed TV shows and catch-up TV in addition to broadcast TV, supporting the industry redefinition of TV to Total TV and backed by OzTAM’s third party measurement panel, which is independent, audited and about to increase in size by 50% this year, making Australia the largest per capita people metered market in the world.

The Total TV metric uses figures compiled by KPMG* from information supplied by each participant for the July- December 2016 half. Under the new metric, the Total TV market declined 2.72% to $2.23 billion for the six months to December 31, 2016.

AVOD revenue, while still a small part of overall revenue, grew by 48% to $38.1 million.

Ms. Portrate also said: “ThinkTV was formed in 2016 to help advertisers and their agencies get the very best of today’s multi-platform TV.

“We have come together through an unprecedented collaboration between free-to-air and subscription TV and we are delighted that all commercial TV operators, including SBS, have provided their data to allow us to reflect the true scale of advertising on TV.

“Today’s TV is multi-platform, everywhere, anytime and retains unbeatable reach and scale. TV’s premium content makes it the most brand-safe environment for advertisers, its independent third-party ratings system is the gold-standard for audience measurement and repeated studies show that TV delivers a better return-on-investment for brands than any other media.”

Download or share this article

More like this

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

News / Media Releases / 7th Aug 2019

Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]

BVOD viewing surges to monthly record as more advertisers embrace online TV

News / Media Releases / 4th Mar 2019

BVOD viewing surges to monthly record as more advertisers embrace online TV

Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at […]

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

News / Media Releases / 28th Feb 2019

‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into […]

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

News / Media Releases / 25th Feb 2019

Broadcast TV plus BVOD generates twice the sales impact of TV with social video

Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more […]

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

News / Media Releases / 7th Feb 2019

Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]

Total TV ad revenue grows in June half and for full year 2017-18

News / Media Releases / 31st Jul 2018

Total TV ad revenue grows in June half and for full year 2017-18

Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018 Leading television industry body, ThinkTV today announced the […]

World-first study finds video advertising lasts longer in the memory on some platforms than others

News / Media Releases / 31st Jul 2018

World-first study finds video advertising lasts longer in the memory on some platforms than others

Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed […]

Commercial broadcasters unite on standard briefing portal

News / Media Releases / 23rd Jul 2018

Commercial broadcasters unite on standard briefing portal

ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development […]

FMCG, Finance and Automotive sectors are under-invested in TV

News / Media Releases / 4th Jul 2018

FMCG, Finance and Automotive sectors are under-invested in TV

New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve […]

Global figures reveal the importance of TV advertising to online businesses

News / Media Releases / 4th Jun 2018

Global figures reveal the importance of TV advertising to online businesses

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled […]