Why travel brands should continue to advertise through Omicron
Posted on 24th January 2022 in Articles of Interest
The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel marketer Kim Portrate.
After two long years of holiday deprivation, the summer break and the opening of Australia’s borders promised a tantalising taste of travel once more. But, of course, Omicron had other ideas.
It’s been a one-two punch for the travel industry that was just beginning to find its feet again: travellers opting to stay home to dodge the newest variant and staff forced to isolate kneecapping travel, tourism & hospitality providers alike.
Travel marketers could be forgiven for pressing pause on their advertising to ride out the latest wave. But really, there has never been a better time for them to be talking to consumers.
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