Emotional connection
Has a banner ad ever made you laugh or cry? No? Bet a TV ad has and that reaction plays an important role in the effectiveness of advertising.
Making an emotional connection is a shortcut to sales and TV is the master of giving people the feels.
TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile.
So why is that? Well, TV gives brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end.
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Facts & Stats
Attention. Emotion. Impact & Profit.
Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at.
Facts & Stats
Make Total TV first on & last off every media plan
While plenty of channels can reach large numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do […]
Facts & Stats
Advertising Pays
The economic, employment and business value of advertising
Facts & Stats
Total TV Reach
A full picture of TV’s growing audience across screens.
Facts & Stats / The Benchmark Series
The Benchmark Series: Cross Channel Impact
In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix.
Facts & Stats / The Benchmark Series
The Brand Engine: Optimise your media spend & power better brand outcomes
Marketers are always looking to increase effectiveness and efficiency of media investment, but without consistent access to econometric modelling it can be challenging to design campaigns for the best possible […]
Facts & Stats
BVOD consumption
Australia’s fastest-growing media channel continues to accelerate.
Facts & Stats / The Effie Awards
Attention & Effectiveness: To ESOV & Beyond Part II
Find out how you can supercharge attention for your marketing campaigns.
Facts & Stats / The Payback Series
Media Engine: Power up the revenue returns of your next campaign
With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]
Facts & Stats / The Benchmark Series