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Emotional connection

Has a banner ad ever made you laugh or cry? No? Bet a TV ad has and that reaction plays an important role in the effectiveness of advertising.

Making an emotional connection is a shortcut to sales and TV is the master of giving people the feels.

TV has long been the home of rich, narrative, evocative advertising – ads that tell stories while tugging at our heartstrings, stirring us to tears or making us smile.

So why is that? Well, TV gives brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end.

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New Content Media Optimisation: The Cheat Sheet

Facts & Stats / The Payback Series

Media Optimisation: The Cheat Sheet

While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.

New Content Research reveals the difference between efficient and effective ROI

Facts & Stats / The Payback Series

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).

Australian Advertising Effectiveness Rules: To ESOV and Beyond

Facts & Stats / The Effie Awards

Australian Advertising Effectiveness Rules: To ESOV and Beyond

A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.

Total TV generates business demand in the short and long-term

Facts & Stats / The Payback Series

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.

Fact Pack: Jul to Dec 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.

Not all video is created equal

Facts & Stats / The Effie Awards

Not all video is created equal

Why Australia’s most effective campaigns choose TV

Fact Pack: Jan to June 2020

Facts & Stats / ThinkTV Fact Packs

Fact Pack: Jan to June 2020

Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half […]

Not all reach is equal: TV commands more attention than social video

Facts & Stats / The Benchmark Series

Not all reach is equal: TV commands more attention than social video

BVOD consumption

Facts & Stats

BVOD consumption

Australia’s fastest-growing media channel continues to accelerate.

Today’s TV

Facts & Stats / Global

Today’s TV

As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]