TV campaign delivers record-breaking results in just 3 weeks
Within just three weeks Taste Furniture had exceeded expectations.
The opportunity
South Australian retailer Taste Furniture was running a closing-down sale for its Enfield site and needed to clear out all remaining stock. The goal was to achieve this as quickly as possible, though there was uncertainty about how long it would take.
The results
Within just three weeks Taste had cleared out all of the stock, exceeding expectations.
Remarkably, this was accomplished with a 3.44% allocation of gross turnover to the campaign, showcasing television’s proven return on investment.
The owners of Taste Furniture told Zest they had “woken up to the power of television advertising”. Following the success of the campaign, Zest has since produced a series of corporate television commercials for Taste Furniture’s Summer Campaign and Taste has allocated a healthy budget to continue to deliver strong results.
“These days plenty of marketers are measuring click rates and other metrics, but when the client can achieve an outcome like this in under three weeks, the results that television can deliver speak for themselves.”
Zest Advertising Media Director Tom Coombe
At ThinkTV, we love to hear about the success of your TV campaigns. If you have a story you’d like to share, please get in touch at contact@thinktv.com.au
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