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Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.

The objective

The aim of the partnership was to help promote Nutrigrain as a product that provides energy for any activity, and to generate brand awareness through a highly visible sponsorship.

The solution

Show-stopping television series, Australian Ninja Warrior, presented an incredible opportunity for Nutrigrain. Multiple campaign elements were created to leverage the sponsorship effectively, including creating a TVC with clear brand messaging and using an ambassador related to Australian Ninja Warrior to help broaden sponsorship reach.

The results

The partnership drove some impressive results for the brand:

  • Brand Awareness up 6% pts
  • Consideration up 17% pts
  • Previous 4 week purchase up 8% pts

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