The objective
The aim of the partnership was to help promote Nutrigrain as a product that provides energy for any activity, and to generate brand awareness through a highly visible sponsorship.
The solution
Show-stopping television series, Australian Ninja Warrior, presented an incredible opportunity for Nutrigrain. Multiple campaign elements were created to leverage the sponsorship effectively, including creating a TVC with clear brand messaging and using an ambassador related to Australian Ninja Warrior to help broaden sponsorship reach.
The results
The partnership drove some impressive results for the brand:
Case Studies / FMCG
Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.
Case Studies / FMCG
Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active […]
Case Studies / FMCG
“Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia.
Case Studies / FMCG
Rexona wanted to re-connect with their male target audience after a four year break from sports advertising and reaffirm its long-time positioning: It won’t let you down.
Case Studies / FMCG
Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.
