The objective
The aim of the partnership was to help promote Nutrigrain as a product that provides energy for any activity, and to generate brand awareness through a highly visible sponsorship.
The solution
Show-stopping television series, Australian Ninja Warrior, presented an incredible opportunity for Nutrigrain. Multiple campaign elements were created to leverage the sponsorship effectively, including creating a TVC with clear brand messaging and using an ambassador related to Australian Ninja Warrior to help broaden sponsorship reach.
The results
The partnership drove some impressive results for the brand:
- Brand Awareness up 6% pts
- Consideration up 17% pts
- Previous 4 week purchase up 8% pts
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