ThinkTV & AANA present Not All Reach is Equal
Posted on 12th October 2019
On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach into online video.
Professor Karen Nelson-Field, outlined the latest findings from her Benchmark Series study; an investigation into unique reach and buyer composition in cross platform ad planning.
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