ThinkTV & AANA present Not All Reach is Equal
Posted on 12th October 2019
On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach into online video.
Professor Karen Nelson-Field, outlined the latest findings from her Benchmark Series study; an investigation into unique reach and buyer composition in cross platform ad planning.
Alto Event Space
GPO Building
Melbourne 3000
Australia
More like this
Events / Leaders Dinner / SYD / 22nd Mar 2022
Future Focused
On 22 March 2022, ThinkTV – together with the CEOs of Foxtel, Network 10, Nine and Seven West Media – hosted an exclusive business leaders’ dinner that explored the future […]
Events / Conferences / 27th Jul 2021
Media Optimisation: The difference between efficient and effective ROI
While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV […]
Events / ThinkTank / 30th Mar 2021
On the money: winning share in the competitive finance market
Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]
Events / Conferences / SYD / 25th Feb 2021
The Future of TV Advertising Sydney
On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]
Events / ThinkTank / 20th Nov 2020
ThinkTank
What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]
Events / ThinkTank / 25th Sep 2020
Retail ThinkTank
How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]
Events / Leaders Dinner / SYD / 11th Mar 2020
ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner
On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]
Events / ThinkTank / ADL / 5th Mar 2020
ThinkTank Adelaide: Brand growth and the future of TV
On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]
Events / ThinkTank / MEL / 21st Nov 2019
ThinkTank Melbourne: Brand Growth, short vs long term impact
On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]
Events / ThinkTank / MEL / 28th Aug 2019
ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth
On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]