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ThinkTank

What Australia’s most effective campaigns tell us about building brands and
driving business growth

ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building brands and driving business growth. This special virtual session begins with a presentation from marketing effectiveness expert Robert Brittain as he unveils exclusive analysis of business outcomes from the Effie’s database, a collection of Australia’s most effective advertising campaigns.

It’s no longer a question of short-term activation versus long term brand building to drive growth.
The fact is you need both.

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  • What is the best way to achieve growth in the short and long term in today’s complex landscape?
  • Which media channels should you allocate spend to?
  • How do you strike the best balance?
  • Should the approach differ based on the size of the budget you have to work with?

Presented by Brittain who has worked with some of the world’s leading FMCG and financial services brands across the Asia Pacific region, the findings seek to answer these questions.

Also hear from top marketing experts Kjetil Undhjem, ANZ’s Head of Brand Strategy & Marketing, Nissan Director of Marketing, Geraldine Davys, and Chief Strategy Officer of RXP Group, Adam Donnelley for an engaging conversation on marketing strategy, effectiveness, and driving brand & business growth hosted by Mi3’s Josh McDonnell.

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