Please fill in your details below to access this file

ThinkTank

What Australia’s most effective campaigns tell us about building brands and
driving business growth

ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building brands and driving business growth. This special virtual session begins with a presentation from marketing effectiveness expert Robert Brittain as he unveils exclusive analysis of business outcomes from the Effie’s database, a collection of Australia’s most effective advertising campaigns.

It’s no longer a question of short-term activation versus long term brand building to drive growth.
The fact is you need both.

  • What is the best way to achieve growth in the short and long term in today’s complex landscape?
  • Which media channels should you allocate spend to?
  • How do you strike the best balance?
  • Should the approach differ based on the size of the budget you have to work with?

Presented by Brittain who has worked with some of the world’s leading FMCG and financial services brands across the Asia Pacific region, the findings seek to answer these questions.

Also hear from top marketing experts Kjetil Undhjem, ANZ’s Head of Brand Strategy & Marketing, Nissan Director of Marketing, Geraldine Davys, and Chief Strategy Officer of RXP Group, Adam Donnelley for an engaging conversation on marketing strategy, effectiveness, and driving brand & business growth hosted by Mi3’s Josh McDonnell.

Share this event

More like this

Media Optimisation: The difference between efficient and effective ROI

Events / Conferences / 27th Jul 2021

Media Optimisation: The difference between efficient and effective ROI

While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV […]

On the money: winning share in the competitive finance market

Events / ThinkTank / 30th Mar 2021

On the money: winning share in the competitive finance market

Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]

The Future of TV Advertising Sydney

Events / Conferences / SYD / 25th Feb 2021

The Future of TV Advertising Sydney

On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]

Retail ThinkTank

Events / ThinkTank / 25th Sep 2020

Retail ThinkTank

How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

Events / Leaders Dinner / SYD / 11th Mar 2020

ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]

ThinkTank Adelaide: Brand growth and the future of TV

Events / ThinkTank / ADL / 5th Mar 2020

ThinkTank Adelaide: Brand growth and the future of TV

On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]

ThinkTank Melbourne: Brand Growth, short vs long term impact

Events / ThinkTank / MEL / 21st Nov 2019

ThinkTank Melbourne: Brand Growth, short vs long term impact

On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled […]

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

Events / ThinkTank / MEL / 28th Aug 2019

ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]

The Business of Growth

Events / Leaders Dinner / SYD / 31st Jul 2019

The Business of Growth

On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]

Mentoring, Multi-Tasking & Making Your Mark

Events / SYD / 30th Jul 2019

Mentoring, Multi-Tasking & Making Your Mark

On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly […]