Deep Dives
Throughout CV-19, Australia’s commercial broadcasters have kept audiences entertained with a plethora of locally produced content and they’re just getting started. Find out what’s yet to come in 2020.
Broad reach is essential to make brands grow and that’s only one of the reasons to choose TV when looking to allocate your marketing spend. Sure, TV has unbeatable reach and scale, but don’t forget it also offers measurable results and proven return on investment. TV is the ultimate undeniable brand-builder – it commands attention like no other medium while giving brands the opportunity to tell their story.
Related links
As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or […]
If you’ve never advertised on TV before, the process may seem a little daunting. But fear not. We’ve got you covered with our handy guide to step you through it.
Facts & Stats
As marketers and media experts we have a sense for the trends, including which data points to keep a close eye on and which are red herrings. But with COVID-19 […]
From the impact TV has on business results to how Australian audiences engage with it, ThinkTV’s unbiased, independent research has everything you need to know about Australia’s most trusted advertising medium.
News / Marketing during a crisis / 6th Mar 2020
If there’s any solace to be had right now it’s that marketers around the globe are being asked the same questions about how to manage the impact of COVID-19 and […]
The future of TV is closer than you think with advances in technology future-proofing this vibrant industry. From addressable advertising to Virtual Australia or VOZ, TV is in the midst of a revolution.
As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the time to […]
Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
Facts & Stats / Global
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]
We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.
New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on […]
The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term […]
