Deep Dives
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?
Broad reach is essential to make brands grow and that’s only one of the reasons to choose TV when looking to allocate your marketing spend. Sure, TV has unbeatable reach and scale, but don’t forget it also offers measurable results and proven return on investment. TV is the ultimate undeniable brand-builder – it commands attention like no other medium while giving brands the opportunity to tell their story.
Related links
Case Studies / Finance & Insurance
When launching in 2013, innovative digital mortgage broker Lendi had a three-pronged mission: help people to understand what the business does, build brand awareness and establish trust to get them to use […]
If you’ve never advertised on TV before, the process may seem a little daunting. But fear not. We’ve got you covered with our handy guide to step you through it.
Facts & Stats / ThinkTV Fact Packs
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed […]
From the impact TV has on business results to how Australian audiences engage with it, ThinkTV’s unbiased, independent research has everything you need to know about Australia’s most trusted advertising medium.
Facts & Stats / The Effie Awards
A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.
The future of TV is closer than you think with advances in technology future-proofing this vibrant industry. From addressable advertising to Virtual Australia or VOZ, TV is in the midst of a revolution.
News / Articles of Interest / 6th Mar 2020
By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]
Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.
Facts & Stats / The Payback Series
The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
Facts & Stats / Global
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]
We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.
New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on […]
The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term […]
