Facts & Stats / ThinkTV Fact Packs
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot […]
Broad reach is essential to make brands grow and that’s only one of the reasons to choose TV when looking to allocate your marketing spend. Sure, TV has unbeatable reach and scale, but don’t forget it also offers measurable results and proven return on investment. TV is the ultimate undeniable brand-builder – it commands attention like no other medium while giving brands the opportunity to tell their story.
Related links
Case Studies / Retail
Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”.
If you’ve never advertised on TV before, the process may seem a little daunting. But fear not. We’ve got you covered with our handy guide to step you through it.
Facts & Stats / The Payback Series
With a wealth of econometric and campaign learnings at our fingertips, we wanted to find a way to help ensure your briefs are grounded in facts. Because smart strategies, powered […]
From the impact TV has on business results to how Australian audiences engage with it, ThinkTV’s unbiased, independent research has everything you need to know about Australia’s most trusted advertising medium.
Deep Dives / Publications
There’s been a whole lot of love for TV in 2021.
The future of TV is closer than you think with advances in technology future-proofing this vibrant industry. From addressable advertising to Virtual Australia or VOZ, TV is in the midst of a revolution.
News / Media Releases / 6th Mar 2020
The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning […]
Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.
The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI).
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
Facts & Stats / Global
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]
We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.
New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on […]
The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term […]
