Deep Dives / Finance
As Australia emerges from the pandemic, the need to advertise is paramount. But when, where, what and, most importantly, how can you be certain your investment will work?
Broad reach is essential to make brands grow and that’s only one of the reasons to choose TV when looking to allocate your marketing spend. Sure, TV has unbeatable reach and scale, but don’t forget it also offers measurable results and proven return on investment. TV is the ultimate undeniable brand-builder – it commands attention like no other medium while giving brands the opportunity to tell their story.
Related links
Facts & Stats / The Payback Series
The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.
If you’ve never advertised on TV before, the process may seem a little daunting. But fear not. We’ve got you covered with our handy guide to step you through it.
Facts & Stats / ThinkTV Fact Packs
Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
From the impact TV has on business results to how Australian audiences engage with it, ThinkTV’s unbiased, independent research has everything you need to know about Australia’s most trusted advertising medium.
News / Articles of Interest / 6th Mar 2020
Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power […]
The future of TV is closer than you think with advances in technology future-proofing this vibrant industry. From addressable advertising to Virtual Australia or VOZ, TV is in the midst of a revolution.
Events / Conferences / SYD / 25th Feb 2021
On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]
Get up to speed with the latest news, views and opinion from the world of TV including ThinkTV press announcements and upcoming events designed to arm you with the knowledge to optimise advertising spend.
Events / ThinkTank / 30th Mar 2021
Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change […]
ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
Facts & Stats / Global
As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding […]
We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.
New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on […]
The WARC whitepaper The Anatomy of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term […]
