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Today’s TV

As TV continues to evolve, it is important to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding landscape, and how they feel about TV today.

New research conducted by ViacomCBS analyses what ‘watching TV’ really means in living rooms around the world.

In 2019, ViacomCBS connected with almost 1.9 million kids, teens, young adults and adults through consumer insights, covering 35 countries globally, from Sweden to South Africa and Argentina to Australia.

The study set out to explore what ‘watching TV’ really means to consumers around the world, using GoPro cameras, in-home ethnographies and online surveys.

Key takeaways from the study explore how consumers feel about TV today and the expanding role it plays in their lives.

In summary, today’s TV:

Is bigger than ever, but also more complex

Indulges people, brings them together and opens their minds

TV is loved more than ever

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