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Canadian media attribution study

New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on significant revenue as a result.

The Moneyball Moment for Marketing in Canada is a comprehensive attribution study covering $3 Billion in media spend across 100+ brands. The research evaluates the sales ROI of different media and identifies next steps for Marketers looking to drive additional sales.

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