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    Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

    We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.

    To again quantify this connection, US-based VAB conducted a custom survey to identify how viewers demonstrate their commitment, engagement and passion for TV programming beyond the 30, 60 or 90+ minutes they spend watching while it airs.

    The research found:

    • 58% have looked up the actors from their favorite TV show to learn more about them “off the screen.”
    • 56% are sad that they have to wait months for the next episode after the season finale of a TV program.
    • 47% look up spoilers for the next week’s episode of their favorite TV program.
    • 49% discuss TV programs with friends, family and co-workers.
    • 43% have purchased a product that was shown or featured on a TV show.

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