Measure campaign performance
Measuring your campaign performance is the only way to verify ROI and optimise future campaign effectiveness.
Start gathering data because the time has come to revisit your campaign objectives and see if they have been met.
So your TV campaign is over but before you break out the bubbly, it’s time to analyse its effectiveness. Accurate and actionable insights are vital to ensure your campaign is giving you a promotion-worthy return on investment(ROI) and post-campaign analysis will help you when it comes time to start planning your next campaign.
The first step is to go back to your campaign objectives. If you were looking to drive sales, change behaviour or generate leads, gather internal data to see how TV shifted the needle.
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Integrated solutions
TV presents a world of opportunities for advertisers that go well beyond spots and dots.
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How do TV ratings work?
TV ratings tell us the all important audiences numbers for all the programs on linear TV. Audience numbers are also available for Broadcaster Video on Demand (BVOD).
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TV advertising on a budget
The beauty of TV advertising is its ability to scale up or down to suit your business.
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What’s a TARP and how’s it measured?
TARPs are an essential part of the TV buying ecosystem.