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Measure campaign performance

Measuring your campaign performance is the only way to verify ROI and optimise future campaign effectiveness.

Start gathering data because the time has come to revisit your campaign objectives and see if they have been met.

So your TV campaign is over but before you break out the bubbly, it’s time to analyse its effectiveness. Accurate and actionable insights are vital to ensure your campaign is giving you a promotion-worthy return on investment(ROI)  and post-campaign analysis will help you when it comes time to start planning your next campaign.

The first step is to go back to your campaign objectives. If you were looking to drive sales, change behaviour or generate leads, gather internal data to see how TV shifted the needle.