How TV is helping the finance sector grow in 2021
Posted on 7th April 2021 in Articles of Interest
Published mediaweek.com.au
2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery, more businesses will be turning to financial service companies to continue their recovery where investment funds are required.
But not just business, many Australians will need to revisit their financial plans as they adjust to what a lost 2020 for many means.
ThinkTV is engaging with finance marketers on how they can best connect with audiences to drive positive business outcomes and, ultimately, growth.
More like this
News / Articles of Interest / 7th Apr 2022
VOZ super users: Delivering deeper campaign insights & reach beyond broadcast
Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven […]
News / Articles of Interest / 28th Feb 2022
Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming
Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies […]
News / Articles of Interest / 24th Jan 2022
Why travel brands should continue to advertise through Omicron
Published mumbrella.com.au The travel industry’s long-awaited bounce back is at the pandemic’s mercy, but that doesn’t mean now is the time to stop advertising; quite the opposite, argues former travel […]
News / Articles of Interest / 8th Dec 2021
ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)
By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your brand […]
News / Articles of Interest / 18th Oct 2021
OzTAM CEO on VOZ market reception and what’s next
By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we […]
News / Articles of Interest / 20th Sep 2021
New OzTAM data reveals how people at home split their video viewing
By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching […]
News / Articles of Interest / 6th Sep 2021
When is an audience not an audience? What marketers need to know when allocating video ad dollars
By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel […]
News / Articles of Interest / 1st Sep 2021
VOZ data reveals Total TV audience of 20m weekly
By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing […]
News / Articles of Interest / 10th Aug 2021
WFH Diaries: Kim Portrate
By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their […]
News / Articles of Interest / 19th Jul 2021
Media spend research reveals the difference between efficient and effective ROI
By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver […]