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OzTAM CEO on VOZ market reception and what’s next

By James Manning
Published mediaweek.com.au

OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next.

Mr Peiffer said, “So far we have onboarded most of the major agency groups and some of the independents too. They have access to our VOZ dashboard and get the ranking reports and run them how they like by demos, regions etc.

“The dashboard is getting used more and more as people become familiar with the insights it offers. We also have a reach and frequency portal where advertisers can get their spots from TV and their impressions from BVOD. The broadcasters are making good use of that, proving the value of sponsorships for campaigns. Certain programs are getting double-digit increases in reach when you add linear catch-up (time shift) and BVOD.”

Further enhancements to the VOZ database will be a full range of demographics as comprehensive as is available from the existing TV ratings.

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