Total TV ad revenue grows in June half and for full year 2017-18
Posted on 31st July 2018 in Media Releases
Total TV revenues up 1.8%, Metro TV up 3.8%, while BVOD revenues jump 40.5% for the six months to June 30, 2018
Leading television industry body, ThinkTV today announced the latest Total TV advertising revenue figures (excluding SBS), which show strong growth in the six months to June 30, 2018 and the 12 months to June 30, 2018.
The Total TV ad revenue market increased by 1.8% to $1.98 billion for the six months to June 30, 2018, bringing total financial year revenue for the sector to $4.15 billion. This result was driven by a particularly strong performance in the free-to-air sector, which was up 3.81% in the June half, to report revenues of $1.36 billion and $2.86 billion, up 2.53 % for the full financial year.
Mass consumer uptake of the Broadcaster Video on Demand (BVOD) platforms 7Plus, 9Now, Tenplay and Foxtel Now has translated into record digital growth, with BVOD revenues up 40.5% to $50 million for the six months to June 30, 2018.
The success highlights consumers’ growing demand for streaming TV content, which lifted BVOD revenues for the financial year to $92.8 million, up 32.38% year-on-year.
“The Total TV ad market remains strong with just under $2 billion invested in the past six months and more than $4 billion for the full financial year,” said Kim Portrate, Chief Executive of ThinkTV. “It’s important to note that we have seen strong revenue growth across the premium BVOD market and the wider linear television market.
“The rise in BVOD revenues demonstrate the explosive growth that has been driven by the TV industry’s commitment to satisfying its audiences’ hunger for professionally produced content at the time, place and on the device of their choice. Given that demand, and the industry’s recent announcements regarding advanced audience targeting, BVOD will remain an area of rapid growth.
“Advertisers and agencies are increasingly recognising that the premium content that powers multi-platform TV provides gives their brands and business a powerful advantage in today’s increasingly competitive environment. Moreover, nothing beats TV for reach, scale or return on investment – and all in a brand safe environment – so these results are very pleasing,” said Portrate.
Over the full financial year, the Total TV ad revenue market was $4.16 billion, an increase of 0.5% compared with the previous corresponding period.
The Total TV metric includes metropolitan and regional revenues from commercial broadcasters, including ThinkTV members Seven Network, Nine, Network Ten and Multi-Channel Network/Foxtel.
News / Media Releases / 2nd Dec 2019
The buying platform will allow agencies to monetise the datasets provided by the forthcoming VOZ database and simplify the buying of TV across platforms In a world-first, Australian broadcasters have […]
News / Media Releases / 7th Aug 2019
ThinkTV has today announced the Total TV advertising revenue figures for the six months to June 30, 2019, and the 12 months to June 30, 2019. The total TV market, […]
News / Media Releases / 4th Mar 2019
Viewing of commercial Broadcaster Video On Demand jumped 43% to a new record in February versus a year earlier as Australians watched more TV content on connected devices, anywhere, at […]
News / Media Releases / 28th Feb 2019
In an Australian exclusive, Peter Field, co-author of the globally acclaimed marketing book IPA: The Long & the Short of It, is to lead the most comprehensive investigation ever into […]
News / Media Releases / 25th Feb 2019
Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more […]
News / Media Releases / 7th Feb 2019
ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded […]
News / Media Releases / 31st Jul 2018
Groundbreaking research from respected marketing science academic, Professor Karen Nelson-Field, reveals the extent to which video advertising affects consumers’ product choices for up to a month after they are exposed […]
News / Media Releases / 23rd Jul 2018
ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, has engaged the respected advisory firm IBB Consulting, now part of Accenture, to scope the development […]
News / Media Releases / 4th Jul 2018
New findings from a $1 million study by leading independent marketing analytics consultancy Ebiquity find that companies in the Fast-Moving Consumer Goods (FMCG), Automotive and Finance sectors would significantly improve […]
News / Media Releases / 4th Jun 2018
Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled […]