Tomorrow’s TV, created today: World TV Day
What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.
Content is at the heart of the TV experience with viewers in control of how they watch; anywhere, anytime. The rapidly advancing world of streaming sees the reach of TV join together with the capability of data-driven personalisation.
The move to reporting total audience numbers has highlighted the reach of the platform and demonstrates the resilience and power of TV + BVOD.
TV gives advertisers a trusted, safe, premium home for their brands.
Hear from Foxtel Media CEO, Mark Frain, and Seven West Media CEO, James Warburton, who joined leaders from around the globe to provide their thoughts on the exciting innovations and the halo effect of TV.
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