TV has an exceptional ability to drive brand awareness and boost the performance of other media channels. And in 2023, it’ll work harder than ever to secure those all-important eyeballs.
Innovation
Paramount’s quest for peak advertising engagement continues into 2023 with a series of innovative partnerships. First up, Paramount has joined forces with independent advertising platform Innovid to launch AdSelector which targets ads based on audience-identified interests.
Samba TV will allow Paramount to better serve ads through the deduplication of audiences across devices and platforms. Additionally, KERV Interactive will help advertisers simultaneously showcase ads based on customisable inputs and make real-time adjustments to creative images and messaging.
Finally, a unique collaboration with Twitter has created a premium advertising product called The Checkout that makes it possible for viewers to purchase items and outfits they see during Paramount programs enabling them to watch, Tweet, like and shop.
Programming
Paramount has a mountain of entertainment coming in 2023, whether audiences would like prime time to be scheduled for them or if they choose to curate it themselves.
The Challenge Australia sees some of the biggest names in Australian TV battling it out in exhausting physical challenges, while on the new season of The Bachelors, three young men look for their match.
Based on a UK format, the premiere of Taskmaster Australia pits Tom Gleeson and Tom Cashman against five comedians with a range of ridiculous tasks.
MasterChef Australia: Secrets & Surprises will deliver a shorter, more compact run and MasterChef Australia spinoff, MasterChef: Dessert Masters will make its premiere.
The First Inventors will transport you back in time to a community developing sophisticated stone tools, art, agriculture, irrigation and more.
On the drama front, crime thriller North Shore arrives starring Joanne Froggatt. And fictional series Paper Dolls tracks the meteoric rise of a girl band spawned by a reality television show.
Returning favourites include Gogglebox Australia, Would I Lie To You?, The Dog House Australia and Australian Survivor. Australia’s #1 new show of 2022, Hunted, returns with more fugitives desperate to avoid capture. And, after two years Down Under, I’m A Celebrity… Get Me Out of Here! Australia returns to Africa.
Innovation
In 2023, the Foxtel mantra is watchability, connectivity and useability.
Foxtel is committed to meeting the evolving needs of brand partners, with intelligent video and audience-first ad loads. To support this, the business will continue to evolve its ad-tech capabilities supported by a $23 million investment.
Foxtel Media will also increase investment in its FoxTest ad experimentation initiative following positive results since its roll-out last year. Foxtel has tested eight areas with 25 clients across 10 projects, from the power of women in sport with Gemba, to trading to high-value audiences with Initiative and new ad formats with GroupM.
Building on this, streaming service BINGE will welcome an ad-supported tier in 2023. Modelled on the success of Kayo Sports and Foxtel Go, the new tier will deliver minimum disruption to the viewer experience and maximum impact for brands.
Programming
The new year brings exciting new commissions from Foxtel including the Australian original Strife from Bruna Papandrea’s Made Up Stories, starring Asher Keddie.
Also new in 2023 is Fboy Island, based on the popular US format. Three modern women must uncover which suitor is there for love and who is just a player.
Meanwhile, docu-series Icons Unearthed will explore the television and film franchises that have shaped the industry, as comedy series Colin From Accounts tickles our funny bones. Also coming, a reboot of Australia’s music trivia show Rockwiz
New in 2023, a post-apocalyptic video game series The Last Of Us, starring Pedro Pascal, Bella Ramsay and Anna Torv, and the much-anticipated series The Idol.
Other Foxtel exclusives include period drama Marie Antoinette, British comedy-drama Chivalry and Love And Death.
Returning local Foxtel favourites are back starting with Gogglebox Australia, award-winning comedy-drama Upright, and acclaimed drama Love Me. Selling Houses Australia returns for season 15, The Great Australian Bake Off is also back, Aussie Gold Hunters returns and Grand Designs Australia will premiere its final season.
And the list of returning international favourites includes Alone, 60 Days In, Pawn Stars, Storage Wars, and American Pickers along with The White Lotus, Succession, And Just Like That as well as new seasons of Young Rock, Devils, Outlander and the addictive Below Deck, Real Housewives, and Bake Off franchises.
Innovation
In 2023, Nine will put users in control of their viewing experience, combining the simplicity of broadcast television with the convenience and interactivity of digital.
To cater to the 63 per cent increase in minutes viewed on BVOD, 9Now will undergo a transformation that reshapes how television is consumed.
The viewer-focused upgrade will include an innovative new homepage that allows users to dive straight into the live content stream; a game-changing ‘start over’ option that takes them back to the start of any live program; personalised household profiles and a new discover page; the introduction of new 24/7 Free Ad-Supported Streaming TV (FAST) channels with exclusive additional content; and interactive advertising experience on connected TVs (CTV) – all offered live in Full HD.
Programming
Nine has a phenomenal new line-up with the biggest stars and returning shows.
Coming to Nine in 2023, the action-adventure series The Summit – hosted by Australian actor and Hollywood star Jai Courtney – will see a group of strangers embark on an epic quest in the rugged alps of New Zealand’s South Island. With their backpacks containing an equal share of $1 million, the group must reach the peak of a distant mountain to win the cash they’re carrying.
Over two big nights, Nine’s must-see drama event of 2023, Warnie, will be the fitting tribute to Shane Warne, one of the greatest Australians of all time, the Aussie larrikin who lived and loved large.
Later this year, Australia’s hearts will be opened to a whole new world of grown-up love in My Mum Your Dad. Kate Langbroek presents this heartfelt series about single parents looking for love for the second time around. What they don’t know is their adult children are secretly guiding them through the perils of modern dating.
And all your favourite shows are back from Married at First Sight to The Block, The Hundred with Andy Lee, Lego Masters, Travel Guides and Parental Guidance.
Innovation
In 2023, Seven will welcome the most exciting new channel launched in Australia in years: 7Bravo. A multi-year content agreement with global entertainment powerhouse NBCUniversal will bring the best of its reality and true crime content to all Australians, live and free. 7Bravo will be targeted to reach women 16-to-54 – the perfect addition to Seven’s suite of multi-channels, 7two, 7mate and 7flix.
The first phase of the Seven Network’s new state-of-the-art digital and broadcast converged trading platform, CODE 7+, will take flight in 2023 providing Australian advertisers and agencies with faster, more effective and easier buying.
Additionally, Seven will supercharge its FAST (free ad-supported streaming TV) strategy with the launch of more exclusive themed channels on 7plus, currently home to more than 40 FAST channels.
Also new in 2023 is a strategic investment with Australian media gaming and technology business Aura that will allow 7plus viewers to switch between different interactive options including alternate camera angles, e-commerce, free-to-play games, live statistics and more.
Programming
There’s an unbeatable content line-up across all screens with the best news, sport, drama, entertainment and special events coming to Seven and 7plus.
Seven has secured the free-to-air rights to the FIFA Women’s World Cup Australia & New Zealand 2023™, with the opening match, quarterfinals, semi-finals, final and every Matildas match broadcast live and free on Seven and 7plus
Key new content will include Australian Idol, Million Dollar Island, Blow Up, The Claremont Murders, The 1% Club, We Interrupt This Broadcast, the TV WEEK Logie Awards, Animals Aboard With Dr Harry and Con Girl.
The new shows for 2023 will join an unmatchable content schedule including the AFL, 7NEWS, Sunrise, 7NEWS Spotlight, Home and Away, The Chase Australia, The Voice, Farmer Wants A Wife, RFDS, SAS Australia, My Kitchen Rules, Big Brother, horse racing, cricket, Supercars and much, much more.
Deep Dives
“Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands.
Deep Dives
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Deep Dives
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Deep Dives
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Deep Dives
Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.
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As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.
Deep Dives
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Deep Dives
How do Australian marketers connect with audiences effectively to drive positive business outcomes and, ultimately, growth?
Deep Dives
Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.
