Discover the stories behind effective TV campaigns
Australian Effie Award winners are a celebration of great campaigns that deliver real business results.
After some unusual advertising conditions over the past few years, these examples from Effie Award winners highlight how ambitious ideas for the future, emotional storytelling and a passionate commitment to long-term brand outcomes can deliver positive business results.
A selection of the case studies are shared here with the intention of providing inspiration and insight from the marketing leaders who can revel in the joy of making advertising greatness set for the history books. Supporting the ground-breaking modelling from ThinkTV, Macquarie University and Kantar, a common theme amongst our CMOs is that TV is the foundation of most campaigns, helping other channels work harder.
Related Case Studies
Case Studies / Finance & Insurance
Suncorp’s One House to Save Many
An award-winning campaign to spark a national conversation.
Case Studies / Food & Beverages
Aldi’s quest to prove you can’t overcook Christmas
The power of TV in delivering impact across the funnel.
Case Studies / Finance & Insurance
NRMA and memorable storytelling
Emotional impact that can’t be delivered without TV.
Case Studies / Food & Beverages
Menulog and reclaiming market share
Becoming part of culture needs big creative ideas in big viewing moments.
Case Studies / FMCG
How MasterChef sent Coles purple cauliflower into the stratosphere
Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.
Case Studies / Food & Beverages
NRL heavy hitters help DoorDash punch well above its weight
How a premium sports partnership drove brand awareness and conversion for DoorDash.
Case Studies / Retail
Optus & The Voice drive consideration starting with yes
Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”.
Case Studies / Food & Beverages
Hungry Survivors drive web traffic for KFC
To drive downloads of its new app, the QSR turned to the hungriest people on television.
Case Studies / Government
Every stat tells a story
A bespoke campaign of mini documentaries delivered across multiple platforms drove positive perceptions towards the Census, resulting in enhanced participation.
Case Studies / Food & Beverages
Putting Australia back into a great Australian brew
Together, the Summer of Cricket and Bundaberg dominated the Aussie summer.