Everything awesome deserves its own day
Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.
The 26th anniversary of World Television Day celebrates a global reality: TV has a way of pulling you in more than any other medium. From the very start, television has kept its finger on the pulse of society by drawing viewers’ attention to newsworthy events and societal issues. It keeps audiences glued to the screen with information they trust, high-quality series that fascinate, movies that captivate, content that holds their attention and all this means TV advertising is a highly effective way to communicate with consumers.
Campaigns that use TV are increasingly able to generate greater levels of customer acquisition, brand profit and market share growth. When considering the broader media mix, some channels do more work than others and TV creates strong synergies with other platforms. Without it in the mix, the effectiveness levels of other platforms suffer.
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