Media Optimisation: The difference between efficient and effective ROI
Posted on 9th August 2021 in Conferences
While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth.
In this exclusive research presentation, ThinkTV CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales volume, how to optimise your media spend to drive sales growth and why scale matters to ROI.
Watch now on-demand
More like this
Events / SYD / 4th May 2023
RE VISION: Watch the sessions now on demand
On Thursday 4 May 2023, RE VISION took over Sydney’s Carriageworks for an inspiring afternoon that presented some of the best minds who are leading change across marketing, media, programming […]
Events / SYD / 29th Mar 2023
B&T’s 30 Under 30
The B&T 30 Under 30 2023 Awards celebration was held on Wednesday 29 March where over 450 media, marketing and creative young guns packed into The Ivy Ballroom to celebrate […]
Events / SYD / 9th Mar 2023
Mumbrella Retail Marketing Summit: How to get the most from your media
On 23rd March 2023, ThinkTV joined the Mumbrella Retail Marketing Summit for an exclusive presentation of new research. The session unpacked detailed analysis from Kantar that sheds light on campaign […]
Events / SYD / 9th Mar 2023
ThinkTV x AdClub: Optimising Cross Channel Interaction
On 9th March 2023, ThinkTV joined AdNews for an exclusive AdClub session held on their glorious rooftop in Surry Hills to launch new, bespoke research commissioned by ThinkTV with Kantar […]
Events / SYD / 21st Oct 2022
Mediaweek 100
The inaugural Mediaweek 100 Power Lunch was held on 21 October 2022, where the most powerful people across the media industry were named. ThinkTV and Premium Content Alliance CEO Kim […]
Events / Conferences / 14th Sep 2022
MFA 5+ Inspiration Series March 2023
In March 2023, ThinkTV joined 300+ MFA members and special guests across Melbourne & Sydney at the 5+ Inspiration Series: Leadership in the ESG era to discuss how we can […]
Events / Conferences / 14th Sep 2022
MFA 5+ Inspiration Series September 2022
In September 2022, ThinkTV joined 300+ MFA members and special guests across Melbourne & Sydney at the 5+ Inspiration Series to discuss how open-minded leadership encourages growth, diversity and innovation. […]
Events / ThinkTank / MEL / 8th Sep 2022
ThinkTank: The changing behaviour of Australian audiences
On 8 September 2022, ThinkTV, ThinkPremiumDigital and ThinkNewsBrands welcomed marketing & media agency guests for a deep dive on the changing habits & behaviours of Australian audiences. Leading the morning […]
Events / Conferences / MEL / 14th Jul 2022
MFA 5+ Inspiration Series
On 14 July 2022, ThinkTV supported 200+ MFA members and special guests at the 5+ Inspiration Series to discuss why a long-term mindset is in fact the best way to […]
Events / Leaders Dinner / SYD / 22nd Mar 2022
Future Focused
On 22 March 2022, ThinkTV – together with the CEOs of Foxtel, Network 10, Nine and Seven West Media – hosted an exclusive business leaders’ dinner that explored the future […]