ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth
Posted on 28th August 2019 in ThinkTank
On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns.
Guillaume Papillon, hipages’ Head of Brand & Communications, and Karen Halligan, KPMG Australia’s Director of Media Value Advisory, outlined how hipages is driving business performance; when hipages wanted to make sure their growth would be built to last, they realised they needed long- and short-term brand strength, so they turned to TV. To find out more, click here.
OzTAM CEO, Doug Peiffer presented all-you-need-to-know about Virtual Australia (VOZ). VOZ will revolutionise planning and measurement of TV.
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