ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner
Posted on 11th March 2020 in Leaders Dinner
On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill.
The session, held at Bentley Restaurant, saw Brent provide fascinating insights into SATC’s hugely successful #bookthemout campaign, which has been celebrated as a textbook example of real-time response marketing during times of unanticipated market pressure. The TV campaign was turned around in record time, correcting the dominant visual message of the season, at scale. A resounding success, the campaign continues to drive positive results for a region in need.
The dinner, sponsored by ThinkTV, presented a superb networking opportunity and an essential conversation with industry peers.
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