ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns.

Guillaume Papillon, hipages’ Head of Brand & Communications, and Karen Halligan, KPMG Australia’s Director of Media Value Advisory, outlined how hipages is driving business performance; when hipages wanted to make sure their growth would be built to last, they realised they needed long- and short-term brand strength, so they turned to TV. To find out more, click here.

OzTAM CEO, Doug Peiffer presented all-you-need-to-know about Virtual Australia (VOZ). VOZ will revolutionise planning and measurement of TV.

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