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Advertising out of CV-19

As people start to slowly emerge from lockdown taking tentative steps towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or is there a more straightforward way to advertise out of CV-19?

Marketers are now doing more with less, paying close attention to the tone of their creative and the media brands they choose. Consumers emerging from this crisis are cautious and wary, looking for reassurance, which is why building trust is so important.

The media channel or placement impacts the way an advertisement is received and perceived. Choosing the wrong media placement can result in brands falling foul of consumers who, under stress, are cynical of opportunists and false empathy.  

The isolation of CV-19 may be coming to an end, but the trials aren’t over for marketers. With this immense challenge comes the opportunity to focus on what works and lay the foundations for more effective marketing well into the future. 

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