ThinkTank Adelaide: Brand growth and the future of TV
Posted on 6th March 2020 in ThinkTank
On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV.
The session, held in Adelaide, saw effectiveness expert Robert Brittain present evidence from the Effies database, made up of the most effective Australian campaigns from the past two years, explaining when is the right time, and the wrong time, to simplify your marketing efforts. Mr Brittain also demonstrated that highly effective campaigns use TV more often than less effective campaigns. Click here for more.
CEO of OzTAM, Doug Peiffer shared early VOZ insights, including the incremental reach that BVOD delivers, and how a ‘TV in your pocket’ keeps audiences close to the content. For all of the latest news on VOZ, click here.
The audience was treated to special guest, Christian Kurz, ViacomCBS Senior Vice President of Global Consumer Insights, who presented new research that aims to understand what “watching TV” really looks like in households around the world, how viewers are navigating through the ever-changing and expanding landscape, and how they feel about TV today. For a copy of the findings, click here.
The session concluded with an engaging and insightful panel discussion featuing Cameron Mudge (Network 10), David Roddick (Foxtel Media), Richard Hunwick (Nine), and Natalie Harvey (Seven), who provided their take on TV in 2020 including; cross-platform measurement database VOZ and the continued upward trajectory of BVOD, the fastest growing media category in the country.
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