ThinkTank Melbourne: Brand Growth, short vs long term impact
Posted on 21st November 2019 in ThinkTank
On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact.
The session, held on World TV Day, unveiled an exclusive report that considers whether more objectives and campaign strands have a positive or negative impact on brand growth in the short- and long-term. Drawing from the Effie’s database, made up of the most effective Australian campaigns from the past two years, the report, presented by author Robert Brittain, explains when is the right time, and the wrong time, to simplify your marketing efforts. For a copy of the findings, click here.
The session included a practical guide from GrowthOps Chief Strategy Officer, Pieter-Paul von Weiler, to simplify the approach to marketing, ensuring impact in the boardroom and in campaign effectiveness, followed by a panel of marketing experts moderated by Marketing Magazine’s Assistant Editor, Josh Loh, and featuring Dominique Dalton, Head of Retail Marketing at Helloworld Travel, and Thomas Dobson, Head of Media and Partnerships.
Events / Conferences / SYD / 25th Feb 2021
On 25 February, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from the […]
Events / ThinkTank / 20th Nov 2020
What Australia’s most effective campaigns tell us about building brands and driving business growth ThinkTV presents an exclusive webinar that considers what Australia’s most effective campaigns tell us about building […]
Events / ThinkTank / 25th Sep 2020
How the e-comm phenom has turned TV into the new retail shopfront As consumer confidence continues to recover, the retail brands that achieve growth will be the ones that grasp […]
Events / Leaders Dinner / SYD / 11th Mar 2020
On the eve of Mumbrella’s Travel Marketing Summit, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent Hill. […]
Events / ThinkTank / ADL / 5th Mar 2020
On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide, […]
Events / ThinkTank / MEL / 28th Aug 2019
On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head of Brand […]
Events / Leaders Dinner / SYD / 31st Jul 2019
On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed […]
Events / SYD / 30th Jul 2019
On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly […]
Events / MEL / 16th May 2019
On 16 May 2019, ThinkTV and AANA hosted a special presentation on cross platform effectiveness where marketers were provided with vital information as to how they can extend their reach […]