ThinkTank Melbourne: Brand Growth, short vs long term impact
Posted on 21st November 2019 in ThinkTank
On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact.
The session, held on World TV Day, unveiled an exclusive report that considers whether more objectives and campaign strands have a positive or negative impact on brand growth in the short- and long-term. Drawing from the Effie’s database, made up of the most effective Australian campaigns from the past two years, the report, presented by author Robert Brittain, explains when is the right time, and the wrong time, to simplify your marketing efforts. For a copy of the findings, click here.
The session included a practical guide from GrowthOps Chief Strategy Officer, Pieter-Paul von Weiler, to simplify the approach to marketing, ensuring impact in the boardroom and in campaign effectiveness, followed by a panel of marketing experts moderated by Marketing Magazine’s Assistant Editor, Josh Loh, and featuring Dominique Dalton, Head of Retail Marketing at Helloworld Travel, and Thomas Dobson, Head of Media and Partnerships.
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