Creative Insights

ThinkTV Creative Insights with Warren Brown

In March 2017, ad legend Warren Brown was inducted into the AdNews Hall of Fame. You may not have heard of Warren Brown, the co-founder of BMF, but you will certainly recognise his work.  The cornerstone of BMF, its most successful work is “the long idea” and Brown has always pushed for ideas that become part of culture.

“I’m a great believer in campaigns and great advertising work has the ability to touch people who are not even interested in the thing you’re talking about. I like that aspect of it, the mass appeal, so I’ve always tried to do something that has a broad, populist appeal,” he revealed to AdNews.

ThinkTV was thrilled to sponsor the Advertising Hall of Fame, and to induct Warren.

We also had the opportunity to sit down with Warren to discuss the art of TV advertising and ask him to reveal his top tip for the future.

Watch part 1 of our Creative Insights series below and check back soon for more.

 

 

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