Why use TV?

  • TV has unbeatable reach and scale: broadcast TV reaches over 19 million Australians every week.
  • TV advertising works: TV delivers advertisers a bigger return on investment than any other media.
  • TV is everywhere: Catch-up TV is the most popular form of online video, watched by 44% of Australians.
  • TV impacts last longer: TV retains approximately 65% of its impact from the previous week.
  • TV is loved: Australians spent on average 2hrs and 39 minutes a day watching broadcast TV.
  • TV makes brands famous: TV is the ultimate brand-builder.
  • TV is the great entertainer: 62% of Australians rate TV as their No.1 entertainment activity.
  • TV has premium, brand-safe content.
  • TV reaches millennials: 66.3% of people aged 16-24 and 79.3% of people aged 25-39 watch broadcast TV every week
  • TV has unmissable moments: Our top 50 programs all delivered audiences in excess of 1.7 million viewers.

 

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For even more facts and figures about the benefits of TV, click here.