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    Total TV advertising market records $3.3 billion in ad revenue for FY24

    News / Media Releases / 13th Aug 2024

    Total TV advertising market records $3.3 billion in ad revenue for FY24

    ...advertising revenue figures for the six and 12 months to 30 June 2024. The Total TV advertising market, which includes metropolitan free-to-air, regional free-to-air and Broadcaster Video on Demand (BVOD)...
    TV offers a beacon of stability in a time of technological turbulence

    News / Articles of Interest / 25th Jun 2024

    TV offers a beacon of stability in a time of technological turbulence

    ...a future more unpredictable than ever before. Amid all the turbulence, TV offers stability, brand safety and a reliable return on investment, despite market-wide disruption. Read the full article here...
    Attention. Emotion. Impact & Profit.

    Facts & Stats

    Attention. Emotion. Impact & Profit.

    Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at.
    OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

    News / Articles of Interest / 20th Mar 2024

    OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

    ...career stories of OMD co-CEO Sian Whitnall and Baiada Poultry’s head of marketing Yash Gandhi. The up-and-coming media bosses of the future, coming from agencies such as OMD, Hatched, and...
    Does investing in OOH at the expense of TV make campaigns less effective?

    News / Articles of Interest / 28th Feb 2024

    Does investing in OOH at the expense of TV make campaigns less effective?

    ...argue with that. However, suggesting advertisers can take spend from one channel and pour it into another is a dangerous notion given research has proven time and again that not...
    This year, building trust means building profit

    News / Articles of Interest / 22nd Feb 2024

    This year, building trust means building profit

    ...our advertising and the profit we generate for that brand in market.” So before you allocate your media budget this year, ask yourself, can you trust your brand will be...
    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    Deep Dives

    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    “Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands....
    Total TV advertising market records $3.4 billion in ad revenue for 2023

    News / Media Releases / 9th Feb 2024

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    ...advertising revenue figures for the six and 12 months to 31 December 2023. The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air and Broadcaster Video on Demand (BVOD)...
    Discover Les Binet’s secrets to safeguarding brand success

    Deep Dives

    Discover Les Binet’s secrets to safeguarding brand success

    In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.
    Australian stories help to forge a lasting connection with TV audiences in 2024

    News / Articles of Interest / 31st Jan 2024

    Australian stories help to forge a lasting connection with TV audiences in 2024

    ...Australians because they represent our shared culture and community. And, of course, they matter to advertisers. What better way for local brands to speak to local audiences than by integrating...
    What’s in store for ’24?

    Deep Dives

    What’s in store for ’24?

    Everything you need to know about the year ahead for Aussie TV.
    Perspective: The year TV brought Australians together

    News / Articles of Interest / 10th Nov 2023

    Perspective: The year TV brought Australians together

    By Kim Portrate, ThinkTV Published AdNews It’s been a big year for TV bringing Australians together for cultural moments that had everyone talking and smashing audience viewer numbers as a...
    Make Total TV first on & last off every media plan

    Facts & Stats

    Make Total TV first on & last off every media plan

    ...numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do the heavy lifting in every media plan....
    If 20+ million viewers is a ‘problem’, I’ll take it

    News / Articles of Interest / 13th Oct 2023

    If 20+ million viewers is a ‘problem’, I’ll take it

    ...tell the 20+ million people who tuned in last week. It’s become a sport to slag off TV, with some media reports comparing its current state to the challenges once...
    TV advertising market records $3.6 billion for 12months to June 2023

    News / Media Releases / 14th Aug 2023

    TV advertising market records $3.6 billion for 12months to June 2023

    ...figures for the six and 12 months to 30 June 2023. The TV advertising market, which includes metropolitan free-to-air, regional free-to-air, and Broadcaster Video on Demand (BVOD) excluding SBS, recorded...
    The Brand Engine: Optimise your media spend & power better brand outcomes

    Facts & Stats / The Benchmark Series

    The Brand Engine: Optimise your media spend & power better brand outcomes

    Marketers are always looking to increase effectiveness and efficiency of media investment, but without consistent access to econometric modelling it can be challenging to design campaigns for the best possible...
    TV or YouTube: Which platform is best for short- and long-term business results?

    News / Articles of Interest / 8th Jun 2023

    TV or YouTube: Which platform is best for short- and long-term business results?

    ...on one video platform. While many of the points raised in the series – that video enables an ‘audience-first’ approach, it attracts and converts the attention of consumers and allows...
    CMOs share Effie Award-winning work via ThinkTV campaign

    News / Articles of Interest / 7th Jun 2023

    CMOs share Effie Award-winning work via ThinkTV campaign

    Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark...
    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    News / Articles of Interest / 6th Jun 2023

    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    ...changed. There’s BVOD, there’s streaming and addressable TV. There are always new and exciting ways that we can tap into the format and the channels. I look forward to seeing...
    BVOD consumption

    Facts & Stats

    BVOD consumption

    Australia’s fastest-growing media channel continues to accelerate.
    Attention & Effectiveness: To ESOV & Beyond Part II

    Facts & Stats / The Effie Awards

    Attention & Effectiveness: To ESOV & Beyond Part II

    Find out how you can supercharge attention for your marketing campaigns.
    Cross Channel Impact: A Focus on Retail & Services

    Facts & Stats / The Benchmark Series

    Cross Channel Impact: A Focus on Retail & Services
    Why the industry needs to move from ‘truthiness’ to truth

    News / Articles of Interest / 31st May 2023

    Why the industry needs to move from ‘truthiness’ to truth

    ...how the attendees at the recent Macquarie Australia Conference felt when they saw a presentation from oOh! Media touting outdoor’s ability to reach 95 per cent of metro Aussies. In...
    The enduring power of ‘Did Somebody Say Menulog’

    News / Articles of Interest / 25th May 2023

    The enduring power of ‘Did Somebody Say Menulog’

    ...Cheng, at ThinkTV’s RE VISION event in Sydney. Although Cheng agrees that having a multi-channel approach to advertising is key, he acknowledges that TV is crucial and ultimately the foundation...
    CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

    News / Articles of Interest / 18th May 2023

    CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

    ...research shows time and time again that TV, in all its forms, plays an important role in the media mix. But why do marketers behind some of Australia’s strongest brands...
    RE VISION: Watch the sessions now on demand

    Events / SYD / 4th May 2023

    RE VISION: Watch the sessions now on demand

    ...Professor Jana Bowden. The session also saw two engaging and entertaining panels on content creation for the streaming age and the future of Australian television featuring Caroline Swift (WBITVP), Sophia...
    Suncorp’s One House to Save Many

    Case Studies / Finance & Insurance

    Suncorp’s One House to Save Many

    An award-winning campaign to spark a national conversation.
    ThinkTV’s RE VISION shows that the future is bright for Australian television

    News / Articles of Interest / 5th May 2023

    ThinkTV’s RE VISION shows that the future is bright for Australian television

    ...and Barkindji man Brendan Kerin, Nine’s Belinda Russell took to the stage as the host of the afternoon, speaking about how television is a “vital part of our Australian culture,...
    Everything you need to know: OzTAM launches VOZ viewing data

    News / Articles of Interest / 1st May 2023

    Everything you need to know: OzTAM launches VOZ viewing data

    ...all screens, anytime, anywhere in one data set. The debut of OzTAM‘s daily next-day Overnight VOZ data marks the start of a transition period for the industry to become accustomed...
    ThinkTV presents Australian Idol’s Royston Noell

    News / Articles of Interest / 27th Apr 2023

    ThinkTV presents Australian Idol’s Royston Noell

    Published AdNews The 2023 Idol winner will perform and speak at the upcoming RE VISION conference on May 4. After his show-stopping audition earned him a golden ticket to the...
    ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

    News / Articles of Interest / 20th Apr 2023

    ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

    ...understanding how audiences really think, feel and respond to advertising you can’t grow a brand. And it goes without saying that consumers don’t all think alike. To find out how...
    ThinkTV reveals the talent line-up set to take the stage for RE VISION

    News / Articles of Interest / 17th Apr 2023

    ThinkTV reveals the talent line-up set to take the stage for RE VISION

    ...to the stage is Australian Idol winner Royston Noell and singer D’Arcy Spiller, alongside Macquarie University Business School professor Jana Bowden. The ThinkTV RE VISION conference will be held at...
    MFA 5+ Inspiration Series March 2023

    Events / Conferences / 14th Sep 2022

    MFA 5+ Inspiration Series March 2023

    ...best tackle the sustainability challenge as leaders and as an industry. The two keynote speakers both dared to build a better world. Nik Robinson and his young son decided to...
    B&T’s 30 Under 30

    Events / SYD / 29th Mar 2023

    B&T’s 30 Under 30

    ...stars. And a special shout out to Media Planner/Buyer award winners Christine Chen PHD Media, Danielle Davies Wavemaker ANZ and Joshua Harrison Bohemia Group, congratulations. For a full list of...
    Mumbrella Retail Marketing Summit: How to get the most from your media

    Events / SYD / 9th Mar 2023

    Mumbrella Retail Marketing Summit: How to get the most from your media

    On 23rd March 2023, ThinkTV joined the Mumbrella Retail Marketing Summit for an exclusive presentation of new research. The session unpacked detailed analysis from Kantar that sheds light on campaign...
    AdClub: Media investment and brand impact high on the agenda

    News / Articles of Interest / 17th Mar 2023

    AdClub: Media investment and brand impact high on the agenda

    Australian marketers are drilling down on the effectiveness and efficiency of media investment, as economic headwinds blow the industry into a fast start in 2023. Chief investment, strategy and planning...
    ThinkTV x AdClub: Optimising Cross Channel Interaction

    Events / SYD / 9th Mar 2023

    ThinkTV x AdClub: Optimising Cross Channel Interaction

    ...the afternoon, attendees engaged in conversation over canapes and refreshments, and the event concluded with a few strategists partaking in a vox pop session with Yaffa Media Publisher, Assia Benmedjdoub....
    Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

    News / Articles of Interest / 14th Mar 2023

    Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

    ...from The Benchmark Series investigates how media channels work together and how certain media are crucial for other media to be effective. “If consumer spending contracts and inflation increases then...
    Television at a turning point: Unmade Podcast

    News / Articles of Interest / 2nd Mar 2023

    Television at a turning point: Unmade Podcast

    ...regularly produced Fact Pack. Analysis of OzTam data for the second half of last year by Think TV suggests that commercial audiences are on the move – from television consumed...
    Fact Pack: Jul to Dec 2022

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jul to Dec 2022

    The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and...
    Total TV advertising market records $4.1 billion in ad revenue for 2022

    News / Media Releases / 6th Feb 2023

    Total TV advertising market records $4.1 billion in ad revenue for 2022

    ...12 months. Advertisers are clearly taking note with revenue once again increasing for BVOD, Australia’s fastest growing media channel.”   Media Enquiries Brooke Hemphill bhemphill@premiumcontentalliance.com.au 0419 351 445 About ThinkTV...
    FAST channels grow as broadcasters respond to viewers’ changing habits

    News / Articles of Interest / 31st Jan 2023

    FAST channels grow as broadcasters respond to viewers’ changing habits

    By James Manning Published Mediaweek At the recent 2023 upfronts, a key feature uniting the commercial free-to-air (FTA) platforms and Foxtel was the growth of FAST (Free Ad-supported Streaming Television)...
    The importance everyday Australians place on TV

    News / Articles of Interest / 9th Dec 2022

    The importance everyday Australians place on TV

    By Kim Portrate, CEO ThinkTV Published AdNews AdNews asked industry figures for their assessment of 2022 and outlook for next year. 2022 was the year buyers really came to understand...
    Why attention metrics need to be viewed in the context of scale and reach

    News / Articles of Interest / 5th Dec 2022

    Why attention metrics need to be viewed in the context of scale and reach

    By Kim Portrate, CEO ThinkTV Published Mediaweek Is the attention of 10 as valuable as the attention of 10,000? As more media platforms join the attention debate, advertisers shouldn’t forget...
    The new challenge for marketers

    News / Articles of Interest / 1st Dec 2022

    The new challenge for marketers

    ...“post-Covid” behaviour of their customers. Before we get too comfortable, increased inflation and rising interest rates have created a new challenge for consumers and marketers alike. Right now, there are...
    MFA’s how to buy television

    News / Articles of Interest / 29th Nov 2022

    MFA’s how to buy television

    Published AdNews A cohort of 41 has successfully completed the pilot run of Media Federation of Australia’s newest e-learning course, MFA How to Buy Television, gaining best-practice training for TV...
    Creativity in 2023

    News / Articles of Interest / 28th Nov 2022

    Creativity in 2023

    ...a full-blown recession, the advertising and marketing community is already feeling the effects. Luckily, we have a powerful tool to help us ride out the ups and downs to emerge...
    2023: a big year in TV

    Deep Dives

    2023: a big year in TV

    Here’s a sneak peek of the TV coming your way this year. From brand new shows to fan favourites, we’ll witness the best in innovative, engaging content.
    Everything awesome deserves its own day

    Deep Dives

    Everything awesome deserves its own day

    Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.
    Recapping the TV upfronts: Here is what’s coming in 2023

    News / Articles of Interest / 17th Nov 2022

    Recapping the TV upfronts: Here is what’s coming in 2023

    Published Mediaweek More ways for marketers to engage with viewers on returning hits and new programming, with enhanced viewing experiences Australia’s TV broadcasters have now wrapped their upfronts for another...
    Advertisers beware: don’t look a workhorse in the mouth

    News / Articles of Interest / 8th Nov 2022

    Advertisers beware: don’t look a workhorse in the mouth

    ...cheaper options. As economic headwinds continue to blow toward 2023, advertisers are looking for evidence to show CEOs and boards why they should resist the urge to focus only on...
    Mediaweek 100

    Events / SYD / 21st Oct 2022

    Mediaweek 100

    ...of the speech onscreen. Throughout the afternoon, the Agency 50 was announced with Mediaweek’s Greg “Sparrow” Graham presenting trophies onstage to the top 10: Peter Vogel, Sam Buchanan, Anathea Ruys,...
    There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

    News / Articles of Interest / 20th Oct 2022

    There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

    By Kim Portrate, CEO ThinkTV Published mi-3.com.au Audiences are undoubtedly fragmenting but recent claims that TikTok is swallowing up to a third of video viewing might be a little wide...
    MFA 5+ Inspiration Series September 2022

    Events / Conferences / 14th Sep 2022

    MFA 5+ Inspiration Series September 2022

    ...both personally and professionally. Mike and Nerissa were joined onstage in Melbourne by Initiative’s Wayne Philbert, and in Sydney by GroupM ANZ’s Aimee Buchanan, for an in-depth discussion and audience...
    ThinkTank: The changing behaviour of Australian audiences

    Events / ThinkTank / MEL / 8th Sep 2022

    ThinkTank: The changing behaviour of Australian audiences

    ...lean in and help Aussies. Steve Weaver, Head of Research ThinkTV, presented an in-depth analysis on the attention habits of consumers and how they engage with media. Rambo Goraya, Head...
    Fact Pack: Jan to Jun 2022

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2022

    The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of...
    Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

    News / Articles of Interest / 31st Aug 2022

    Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

    ...The attention conversation needs to evolve from how much attention each platform commands to how people buying specific products are paying attention to a particular medium. Once we do that,...
    The top 10 reasons why Total TV is better than YouTube

    News / Articles of Interest / 29th Aug 2022

    The top 10 reasons why Total TV is better than YouTube

    ...right call for your brand. One thing we can all agree on is video advertising is a highly effective way to communicate with consumers. There’s something about telling your brand’s...
    Why a mobile-first approach to video can slow your growth

    News / Articles of Interest / 16th Aug 2022

    Why a mobile-first approach to video can slow your growth

    Published mediaweek.com.au As part of a continuing examination of advertising effectiveness, ThinkTV has new research findings that explore the hot topic of audience attention. ThinkTV sought to interrogate video platforms...
    Grab your audience by the eyeballs: The attention habits of consumers

    Facts & Stats

    Grab your audience by the eyeballs: The attention habits of consumers

    Just because your audience is scrolling social media or watching a pre-roll for 6 sec, doesn’t mean they are actually taking in your brand.
    Total TV advertising market records $4.3 billion for 12 months to June 2022

    News / Media Releases / 8th Aug 2022

    Total TV advertising market records $4.3 billion for 12 months to June 2022

    ...for the total financial year was $426 million, up 53 per cent year-on-year. Portrate added: “BVOD remains Australia’s fastest growing media channel and for good reason: it offers reach, scale...
    MFA 5+ Inspiration Series

    Events / Conferences / MEL / 14th Jul 2022

    MFA 5+ Inspiration Series

    ...and Paul were joined onstage by Mindshare Melbourne Managing Director Chris Solomon and MFA 5+ committee member Fergus Ruddle for an in-depth discussion and audience Q&A, to further encourage the...
    It’s time to make your new financial year media resolutions

    News / Articles of Interest / 20th Jun 2022

    It’s time to make your new financial year media resolutions

    By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in...
    Fact Pack: Jul to Dec 2021

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jul to Dec 2021

    The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot...
    VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

    News / Articles of Interest / 7th Apr 2022

    VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

    Published mediaweek.com.au Virtual Australia, or ‘VOZ’, brings together broadcast viewing on TV sets and connected devices to provide all-screen, cross-platform planning and reporting for the television industry. “VOZ has proven...
    ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

    News / Media Releases / 23rd Mar 2022

    ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

    ...aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend of $450 million and turnover of $23 billion....
    Future Focused

    Events / Leaders Dinner / SYD / 22nd Mar 2022

    Future Focused

    ...sales revenue returns through better media choices. The Media Engine uses econometrics to model 60 brands with a collective annual turnover of $23 billion and an annual media spend of...
    365 days of falling in love with TV

    Deep Dives / Publications

    365 days of falling in love with TV

    There’s been a whole lot of love for TV in 2021....
    NRL heavy hitters help DoorDash punch well above its weight

    Case Studies / Food & Beverages

    NRL heavy hitters help DoorDash punch well above its weight

    How a premium sports partnership drove brand awareness and conversion for DoorDash.
    Optus & The Voice drive consideration starting with yes

    Case Studies / Retail

    Optus & The Voice drive consideration starting with yes

    Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”....
    Hungry Survivors drive web traffic for KFC

    Case Studies / Food & Beverages

    Hungry Survivors drive web traffic for KFC

    To drive downloads of its new app, the QSR turned to the hungriest people on television.
    Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

    News / Articles of Interest / 28th Feb 2022

    Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

    Hosted by Paul McIntyre Published mi-3.com.au In the six months since VOZ launched, giving a look at unduplicated viewers on linear TV, online streaming and catch-up services, dozens of agencies...
    Total TV advertising market records $4.1 billion in ad revenue for 2021

    News / Media Releases / 7th Feb 2022

    Total TV advertising market records $4.1 billion in ad revenue for 2021

    ...total TV advertising revenue figures for the six and 12 months to 31 December 2021. The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster...
    Why travel brands should continue to advertise through Omicron

    News / Articles of Interest / 24th Jan 2022

    Why travel brands should continue to advertise through Omicron

    ...newest variant and staff forced to isolate kneecapping travel, tourism & hospitality providers alike. Travel marketers could be forgiven for pressing pause on their advertising to ride out the latest...
    Travel: Now is the time to advertise on TV

    Deep Dives / Travel

    Travel: Now is the time to advertise on TV

    As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.
    Fact Pack: Jan to Jun 2021

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2021

    The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed...
    Specsavers meets Married at First Sight

    Case Studies / Retail

    Specsavers meets Married at First Sight

    Specsavers combined elements of Nine’s Married at First Sight with its own famous ‘Should have gone to Specsavers’ TVC format to develop an engaging and appealing integrated campaign.
    Australian Open coverage from every angle

    Case Studies / Retail

    Australian Open coverage from every angle

    ...Nine’s Australian Open (AO) coverage to showcase the new Galaxy S21 and its features by aligning Samsung with epic moments in play and bringing the viewer closer to the action....
    Media Engine: Power up the revenue returns of your next campaign

    Facts & Stats / The Payback Series

    Media Engine: Power up the revenue returns of your next campaign

    ...of $23 billion and an annual media spend of $450 million. By entering simple brand, category & campaign parameters, the engine provides media splits that will generate the most ROI...
    ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

    News / Articles of Interest / 8th Dec 2021

    ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

    By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your...
    Tomorrow’s TV, created today: World TV Day

    Deep Dives

    Tomorrow’s TV, created today: World TV Day

    What’s in store for the television platform in the future? To celebrate World TV Day on 21 November, leaders from around the globe came together to provide their perspective.
    OzTAM CEO on VOZ market reception and what’s next

    News / Articles of Interest / 18th Oct 2021

    OzTAM CEO on VOZ market reception and what’s next

    ...have onboarded most of the major agency groups and some of the independents too. They have access to our VOZ dashboard and get the ranking reports and run them how...
    New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

    News / Media Releases / 27th Sep 2021

    New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

    ...Simon Kane Executive Producer: Katrina Aquilia Footage Clearance: Lisa Savage, Savage Archive Media: Premium Content Alliance Advertising Sponsor: Advertising Council Australia Consultancy Services: Accenture Australia Media Enquiries Larissa Meikle larissam@themonkeys.com.au...
    New OzTAM data reveals how people at home split their video viewing

    News / Articles of Interest / 20th Sep 2021

    New OzTAM data reveals how people at home split their video viewing

    By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching...
    When is an audience not an audience? What marketers need to know when allocating video ad dollars

    News / Articles of Interest / 6th Sep 2021

    When is an audience not an audience? What marketers need to know when allocating video ad dollars

    ...only factor in the platforms that allow advertising. To uncomplicate the complex, there’s audience and then there’s available audience. Big shiny new audience numbers are enticing, but the truth is...
    VOZ data reveals Total TV audience of 20m weekly

    News / Articles of Interest / 1st Sep 2021

    VOZ data reveals Total TV audience of 20m weekly

    ...measurement brings together deduplicated national viewing on TV sets and connected devices (connected TVs, desktop/laptop computers, tablets and smartphones) to provide all-screen, cross-platform planning and reporting for Australia’s television industry....
    Total TV market records $3.8 billion in ad revenue for FY 2020-21

    News / Media Releases / 16th Aug 2021

    Total TV market records $3.8 billion in ad revenue for FY 2020-21

    ...million, up 63.4 per cent year-on-year. Portrate added: “BVOD continues its impressive run as Australia’s fastest-growing media channel with a growth rate exceeding all expectations and the same period last...
    WFH Diaries: Kim Portrate

    News / Articles of Interest / 10th Aug 2021

    WFH Diaries: Kim Portrate

    By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their...
    Media Optimisation: The difference between efficient and effective ROI

    Events / Conferences / 27th Jul 2021

    Media Optimisation: The difference between efficient and effective ROI

    ...CEO Kim Portrate shares the results of a large-scale econometric modelling exercise that mapped media investment and business results for 60 brands. Find out the link between ROI and sales...
    Media Optimisation: The Cheat Sheet

    Facts & Stats / The Payback Series

    Media Optimisation: The Cheat Sheet

    While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
    Media spend research reveals the difference between efficient and effective ROI

    News / Articles of Interest / 19th Jul 2021

    Media spend research reveals the difference between efficient and effective ROI

    ...itself, as opposed to focusing more on the sales growth of a business.” The latest findings offer media investment insights for advertisers planning a media spend starting at $500,000 through...
    Research reveals the difference between efficient and effective ROI

    Facts & Stats / The Payback Series

    Research reveals the difference between efficient and effective ROI

    The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI)....
    Research reveals the difference between efficient and effective ROI

    News / Media Releases / 19th Jul 2021

    Research reveals the difference between efficient and effective ROI

    ...Media return on investment (ROI) is only half the picture for Australian brands and chasing ROI without adequately considering campaign time frames could be at the expense of media-driven sales....
    Australian Advertising Effectiveness Rules: To ESOV and Beyond

    Facts & Stats / The Effie Awards

    Australian Advertising Effectiveness Rules: To ESOV and Beyond

    A must for every marketer who is looking to drive growth and positive business effects from their advertising investment.
    Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

    News / Articles of Interest / 13th Jul 2021

    Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

    By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare...
    Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

    Case Studies / FMCG

    Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

    To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.
    LEGO® Masters builds brand awareness for Wonder White

    Case Studies / FMCG

    LEGO® Masters builds brand awareness for Wonder White

    Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active...
    The Australian Open drives results for leading auto company KIA

    Case Studies / Auto

    The Australian Open drives results for leading auto company KIA

    Utilising Australian Open assets, KIA wanted to bring their new small SUV SELTOS and ‘It’ll move you’ campaign to life and to generate awareness, desire and consideration for the leading...
    The ‘she-cession’ and adland

    News / Articles of Interest / 28th Jun 2021

    The ‘she-cession’ and adland

    ...the other and almost all completely ignore how women are affected which is shocking when you consider women account for 47 per cent of the Australian workforce. Covid’s impact on...
    The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

    News / Articles of Interest / 17th Jun 2021

    The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

    Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past...
    TV delivers reach and a bigger sales impact

    Facts & Stats / Fast Facts

    TV delivers reach and a bigger sales impact

    ...your media investment decisions is a must. With TV, you know exactly what you are going to get for your marketing dollars – mass reach, attention, memorability, and more sales....
    Maximising the post-pandemic opportunity for FMCG brands

    News / Articles of Interest / 2nd Jun 2021

    Maximising the post-pandemic opportunity for FMCG brands

    ...are reaching their target audiences. And nothing beats the mass reach of television. ThinkTV’s Payback Series research has shown that television delivers the strongest returns for larger budgets, as it...
    To grow supermarket sales for FMCG you need to ThinkTV

    News / Articles of Interest / 24th May 2021

    To grow supermarket sales for FMCG you need to ThinkTV

    Published mediaweek.com.au ThinkTV has released a special report to help better equip brands wanting to build FMCG sales. The report, branded At the Check-Out, details how growth can be sustained...
    TV helps Nimble to pivot and reposition its brand

    Case Studies / Finance & Insurance

    TV helps Nimble to pivot and reposition its brand

    Nimble, the pioneer of 60-minute finance and one of Australia’s largest providers of small to medium-size loans, is a brand in transition....
    At the checkout: FMCG brands in 2021

    Deep Dives / Retail

    At the checkout: FMCG brands in 2021

    Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?
    How TV is helping the finance sector grow in 2021

    News / Articles of Interest / 7th Apr 2021

    How TV is helping the finance sector grow in 2021

    Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery,...
    On the money: winning share in the competitive finance market

    Events / ThinkTank / 30th Mar 2021

    On the money: winning share in the competitive finance market

    ...Nimble’s Oonagh Flanagan and AANA’s John Broome as they discuss the best ways to support your brand amid ongoing changing consumer behaviour. Discover the changing marketing and media rules ahead...
    On the money: winning share in the competitive finance market

    Deep Dives / Finance

    On the money: winning share in the competitive finance market

    Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour....
    Introducing Jumpstart: a new mentored pathway to the Effie Awards

    News / Articles of Interest / 24th Mar 2021

    Introducing Jumpstart: a new mentored pathway to the Effie Awards

    Published Advertising Council Australia Advertising Council Australia has introduced Jumpstart: a new mentored pathway to the Effie Awards. Jumpstart is a brand new category in the 2021 Effie Awards designed...
    New research reveals the real value of TV

    News / Articles of Interest / 11th Mar 2021

    New research reveals the real value of TV

    Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some...
    Total TV generates business demand in the short and long-term

    Facts & Stats / The Payback Series

    Total TV generates business demand in the short and long-term

    The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames....
    Fact Pack: Jul to Dec 2020

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jul to Dec 2020

    Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
    Entries open for 2021 Australian Effie Awards

    News / Articles of Interest / 25th Feb 2021

    Entries open for 2021 Australian Effie Awards

    Published Advertising Council Australia Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate its resourcefulness, resilience and the power...
    Payback report looks to understand TV’s short-term impact on sales

    News / Articles of Interest / 25th Feb 2021

    Payback report looks to understand TV’s short-term impact on sales

    By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research...
    The Future of TV Advertising Sydney

    Events / Conferences / SYD / 25th Feb 2021

    The Future of TV Advertising Sydney

    ...of research that demonstrated TV’s ability to generate business demand in the short- and long-term, as well as engaging conversations with award-winning CMOs Brent Smart (NRMA) and Lisa Ronson (Coles)....
    TV generates business demand in the short and long-term

    News / Media Releases / 25th Feb 2021

    TV generates business demand in the short and long-term

    The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study...
    TV advertising outperforms market recording growth in first half of FY21

    News / Media Releases / 8th Feb 2021

    TV advertising outperforms market recording growth in first half of FY21

    ...in recent memory, for the first half of FY21, the total TV market – which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) – recorded...
    Over TV? Not by a long shot

    News / Articles of Interest / 23rd Nov 2020

    Over TV? Not by a long shot

    ...addition to locally produced audience winners Wentworth and Gogglebox as well as international offerings The Undoing and The Third Day. And let’s not forget about Broadcaster Video on Demand (BVOD)....
    ThinkTank

    Events / ThinkTank / 20th Nov 2020

    ThinkTank

    ...database, a collection of Australia’s most effective advertising campaigns. It’s no longer a question of short-term activation versus long term brand building to drive growth. The fact is you need...
    Koala gifts airtime to Aussie businesses doing it tough during the pandemic

    Case Studies / Retail

    Koala gifts airtime to Aussie businesses doing it tough during the pandemic

    TV helped Koala to build its brand and give back during a challenging time for many Australian businesses.
    How TV helped drive a ‘seismic’ shift for Accent

    Case Studies / Retail

    How TV helped drive a ‘seismic’ shift for Accent
    Retail ThinkTank

    Deep Dives / Retail

    Retail ThinkTank

    How the e-comm phenom has turned TV into the new retail shopfront
    Accent Group CEO: How we’ve made it through Covid

    News / Articles of Interest / 29th Sep 2020

    Accent Group CEO: How we’ve made it through Covid

    By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli...
    Retail ThinkTank

    Events / ThinkTank / 25th Sep 2020

    Retail ThinkTank

    ...purchase? Hear from Peter Sloterdyk, Koala’s Chief Marketing & Technology Officer who has turned adversity into opportunity and delivered real return on the brand’s media investment. Watch now on demand...
    COVID, Christmas and the e-comm phenom

    Deep Dives / Retail

    COVID, Christmas and the e-comm phenom

    Why TV is the new retail shopfront and how to put it to work for your business.
    TV sits centre stage in Australian’s hearts and homes

    News / Articles of Interest / 8th Sep 2020

    TV sits centre stage in Australian’s hearts and homes

    ...and comforting things – things we’ve long relied on. And it’s no surprise that we’re turning to TV. In 2020, TV has been the source of important news and information...
    Fact Pack: Jan to Jun 2020

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2020

    Packed with facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half...
    Not all reach is equal: TV commands more attention than social video

    Facts & Stats / The Benchmark Series

    Not all reach is equal: TV commands more attention than social video
    Attention matters in advertising, and part of the answer lies in screen real estate

    News / Articles of Interest / 18th Aug 2020

    Attention matters in advertising, and part of the answer lies in screen real estate

    By Kim Portrate, CEO ThinkTV Published mumbrella.com.au If attention is a currency, some advertisers are paying for nothing, especially if people can’t see their ads, as Kim Portrate explains. It’s...
    Total TV market records $3.4 billion in ad revenue for FY 2019-20

    News / Media Releases / 5th Aug 2020

    Total TV market records $3.4 billion in ad revenue for FY 2019-20

    ...need news and information, while entertainment, reality and drama programs are there when we need an escape. “TV has played a critical role in communicating brand messages at scale, particularly...
    MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

    News / Articles of Interest / 21st Jul 2020

    MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

    By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in...
    In uncertain times be TV certain

    Deep Dives / Effectiveness

    In uncertain times be TV certain

    2020 brought a lot of uncertainty. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making choices to...
    MFA Television Foundations Course

    Pages

    MFA Television Foundations Course
    How CV-19 provided an unexpected brand building opportunity for St. George

    Case Studies / Finance & Insurance

    How CV-19 provided an unexpected brand building opportunity for St. George

    With a brand campaign scheduled to launch during the pandemic, St.George debated whether to change tack. Instead the bank opted to lean into its strengths and live up to its...
    Mi3 podcast: premium content audiences at all time high

    News / Articles of Interest / 16th Jun 2020

    Mi3 podcast: premium content audiences at all time high

    Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off...
    COVIDSafe: How the Australian government used TV to influence behaviour change

    Case Studies / Government

    COVIDSafe: How the Australian government used TV to influence behaviour change

    ...the proven ability to drive behaviour change. Research shows TV is an ideal candidate for the task and for proof of its effectiveness, look no further than the COVIDSafe app....
    How can you influence consumer behaviour in a post-COVID world?

    News / Articles of Interest / 1st Jun 2020

    How can you influence consumer behaviour in a post-COVID world?

    Published adnews.com.au With their usual choices unavailable during the pandemic, consumers turned to new brands disrupting long-held loyalties. So how can brands be included in this consideration set or stay...
    TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

    News / Media Releases / 1st Jun 2020

    TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

    TV is the most influential channel for encouraging downloads of the COVIDSafe app with Australians labelling Facebook and YouTube “untrustworthy” in providing vital information during CV-19 according to new study....
    It’s all about content as networks prep H2 2020

    News / Articles of Interest / 27th May 2020

    It’s all about content as networks prep H2 2020

    Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more...
    Advertising out of CV-19

    Deep Dives

    Advertising out of CV-19

    ...towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or is there a more straightforward way to advertise out of CV-19?...
    Domino’s pivots messaging & builds brand

    Case Studies / Food & Beverages

    Domino’s pivots messaging & builds brand

    While some brands chose to maintain existing creative during CV-19, Domino’s decided to respond to the crisis to meet requirements for social distancing.
    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    News / Marketing during a crisis / 18th May 2020

    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here...
    Lockdown paint advertising campaign is truly an inspiration

    News / Marketing during a crisis / 18th May 2020

    Lockdown paint advertising campaign is truly an inspiration

    By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au...
    Marketers: What next? It’s a global question

    News / Marketing during a crisis / 13th May 2020

    Marketers: What next? It’s a global question

    ...on an organisation’s financial health. And if you are going to spend money advertising, make sure you’re getting the absolute best bang for your buck. By Kim Portrate Published mi-3.com.au...
    Marketers urged to keep up brand messaging during Covid-19

    News / Marketing during a crisis / 4th May 2020

    Marketers urged to keep up brand messaging during Covid-19

    A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic. The...
    Competitive advantages of maintaining ad investment during CV-19

    Deep Dives

    Competitive advantages of maintaining ad investment during CV-19

    Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.
    Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

    News / Media Releases / 4th May 2020

    Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

    Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark,...
    How BCF pivoted to meet the new normal

    Case Studies / Retail

    How BCF pivoted to meet the new normal

    BCF was all set for a bumper Easter with a campaign centred around getting Aussies to visit holiday towns that were devastated earlier in the year by bushfires. But in...
    What happens if I stop advertising during CV-19?

    News / Marketing during a crisis / 2nd May 2020

    What happens if I stop advertising during CV-19?

    ...While that may help to balance the P&L in the short term, it pays to consider the long term implications for your brand. View the full article here. Published thinktv.com.au...
    What happens if I stop advertising during CV-19?

    Deep Dives

    What happens if I stop advertising during CV-19?

    ...CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long term implications for your brand....
    Fortune favours the brave: The spoils will go to the brands having a go

    News / Marketing during a crisis / 24th Apr 2020

    Fortune favours the brave: The spoils will go to the brands having a go

    ...yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out on top. By Kim Portrate Published mumbrella.com.au...
    Maintaining share of voice is key in recessions

    News / Marketing during a crisis / 13th Apr 2020

    Maintaining share of voice is key in recessions

    According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com...
    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    News / Marketing during a crisis / 9th Apr 2020

    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    ...leadership and earn trust by maintaining their presence, staying in touch and showing a commitment to normality. And new research by IPSOS supports this approach. By Kathy Benson Published mumbrella.com.au...
    Brands advertising during CV-19: Bird’s Eye

    News / Marketing during a crisis / 6th Apr 2020

    Brands advertising during CV-19: Bird’s Eye

    As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director...
    If you’re in marketing, now is a time to spend, not bend

    News / Marketing during a crisis / 6th Apr 2020

    If you’re in marketing, now is a time to spend, not bend

    As long as there have been marketers, we have been studying advertising’s impact on sales during and after a recession. And what this study tells us is now is the...
    The history of advertising in a recession

    News / Marketing during a crisis / 3rd Apr 2020

    The history of advertising in a recession

    ...1991 recession, in the US, McDonald’s dropped its advertising budget. Pizza Hut and Taco Bell kept advertising and grew sales by 61% and 40% respectively. By Kunal Gupta Published bandt.com.au...
    Planning for the spring back

    News / Marketing during a crisis / 2nd Apr 2020

    Planning for the spring back

    ...after CV-19 – by making marketing what it should be and was before we slipped into treating media as an expense and not an investment. By Bill Harvey Published mediavillage.com...
    Advertising through a recession

    News / Marketing during a crisis / 1st Apr 2020

    Advertising through a recession

    ‘Going dark’ and focusing on short-term price promotions during a recession are strategies that will be counterproductive as they erode brand equity measures, stifle growth, and put brands at competitive...
    Nielsen: How marketers should be dealing with the coronavirus

    News / Marketing during a crisis / 1st Apr 2020

    Nielsen: How marketers should be dealing with the coronavirus

    Consumers homebound by the pandemic are having an immediate impact on brands, according to analysis by Nielsen with global research highlighting how pulling back on advertising spend will cut expenses...
    Navigating TV advertising during and after coronavirus

    News / Marketing during a crisis / 31st Mar 2020

    Navigating TV advertising during and after coronavirus

    TV advertising will have a critical role to play in the coming months and advertisers will need to look at existing creative to ensure it speaks to current sensitivities. Short-...
    Brands should take opportunity ‘to shine’

    News / Marketing during a crisis / 31st Mar 2020

    Brands should take opportunity ‘to shine’

    According to GfK’s client strategy director Joe Staton, this is the time for known brands to come into their own as consumers look for certainty and reassurance. By Ellen Hammett...
    Crisis a ‘time to build brands’

    News / Marketing during a crisis / 30th Mar 2020

    Crisis a ‘time to build brands’

    Industry executives are urging brands to connect with home-bound consumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published theaustralian.com.au...
    COVID-19: How the media is driving behaviour change

    News / Marketing during a crisis / 30th Mar 2020

    COVID-19: How the media is driving behaviour change

    Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings. By Michaela Jefferson Published mediatel.co.uk...
    Australia’s TV broadcasters respond to COVID-19

    News / Marketing during a crisis / 30th Mar 2020

    Australia’s TV broadcasters respond to COVID-19

    From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they...
    Brands must desist from freezing advertising plans: Kantar

    News / Marketing during a crisis / 30th Mar 2020

    Brands must desist from freezing advertising plans: Kantar

    Kantar estimates a six-month absence from TV will result in a 39% reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world. By Rahul Sachitanand | Published...
    Defending your marketing budget in times of COVID-19

    News / Marketing during a crisis / 30th Mar 2020

    Defending your marketing budget in times of COVID-19

    ...impact on the bottom line, it will be detrimental for the longer term. So how can you explain the importance of continued advertising spend? By Phil Zohrab | Published mi-3.com.au...
    Kantar research finds national media channels are the most trusted information source

    News / Marketing during a crisis / 27th Mar 2020

    Kantar research finds national media channels are the most trusted information source

    Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan...
    Step up and focus on the silver lining

    News / Marketing during a crisis / 27th Mar 2020

    Step up and focus on the silver lining

    ...be part of the collective good in such uncertain times. And for brands looking to send reassure messages to consumers, silver linings are the best form of defense. Published covid19brandnavigator.com...
    During COVID-19, Aussies are choosing trusted brands that deliver safety and value

    News / Marketing during a crisis / 27th Mar 2020

    During COVID-19, Aussies are choosing trusted brands that deliver safety and value

    New research from Kantar suggests Aussies want brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services...
    How to leverage brand purpose in the grip of COVID-19

    News / Marketing during a crisis / 26th Mar 2020

    How to leverage brand purpose in the grip of COVID-19

    Right now, brands should be thinking about how to use their marketing for public good and that means messaging should change to be about how they can help people through...
    Peter Field: Going dark is no way forward

    News / Marketing during a crisis / 26th Mar 2020

    Peter Field: Going dark is no way forward

    The Godfather of effectiveness, Peter Field, says the only sensible course for any advertiser who wants to maintain a presence through CV-19 is putting money into long-term brand building because...
    Companies and leaders will be judged on how they respond to the coronavirus crisis

    News / Marketing during a crisis / 26th Mar 2020

    Companies and leaders will be judged on how they respond to the coronavirus crisis

    ...national need. To help communication leaders think about getting this right, Deloitte has set out how the crisis might unfold in different waves and four things to consider in your...
    Now is the time for brands to lean in

    News / Marketing during a crisis / 25th Mar 2020

    Now is the time for brands to lean in

    Nielsen forecasts a 60% rise in media consumption and recommends brands and agencies adjust the products being marketed as well as the tone in which messages are delivered to account...
    How should your brand respond to COVID-19?

    News / Marketing during a crisis / 25th Mar 2020

    How should your brand respond to COVID-19?

    Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic. By Joe Mandese Published mediapost.com...
    How to advertise during COVID-19

    News / Marketing during a crisis / 25th Mar 2020

    How to advertise during COVID-19

    By Rob Clapp Published warc.com As new media consumption habits take hold and brands grapple with whether the best approach is short-term sales activation or long-term brand building, research by...
    The optimal media mix during COVID-19

    News / Marketing during a crisis / 24th Mar 2020

    The optimal media mix during COVID-19

    ...mumbrella.com.au Research by McCann Melbourne shows where ad dollars are working hardest during the crisis and how to optimise campaigns to accommodate social distancing and isolation. Click here for more...
    Consumers want reassuring brand messages during COVID-19

    News / Marketing during a crisis / 23rd Mar 2020

    Consumers want reassuring brand messages during COVID-19

    Research by the American Association of Advertising Agencies reveals consumers want messages that are “reassuring from the brands I know and trust,” with 40% of survey respondents interested in what...
    What marketers should do as the apocalypse hits

    News / Marketing during a crisis / 22nd Mar 2020

    What marketers should do as the apocalypse hits

    ...how to loosen spend in nervous markets, how to position solutions and the best strategies to launch products when attention is understandably focused elsewhere. By Emma Lo Russo Published mi-3.com.au...
    Know your customers and empathise with their world

    News / Marketing during a crisis / 20th Mar 2020

    Know your customers and empathise with their world

    ...their level of ad spend to make it out the other side as unscathed as possible, noting four golden rules for marketing during an economic downturn. Click here for more...
    To spend or not to spend?

    News / Marketing during a crisis / 19th Mar 2020

    To spend or not to spend?

    By Daren Poole Published marketingmag.com.au Learnings from the GFC suggest continued advertising spend will help brands to remain strong and recover quickly but the decision should be made on a...
    ThinkTV launches interview series with Sky News

    News / Articles of Interest / 16th Mar 2020

    ThinkTV launches interview series with Sky News

    Published mumbrella.com.au Think TV has partnered with Sky News on an interview series which will showcase Australian CMOs and CFOs. Click here for more...
    Staying Put

    News / Marketing during a crisis / 16th Mar 2020

    Staying Put

    Published nielsen.com The impact of social distancing is already driving a shift in media consumption habits with Nielsen noting that staying in our homes can lead to a 60% increase...
    ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

    Events / Leaders Dinner / SYD / 11th Mar 2020

    ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

    On the eve of Mumbrella’s Travel Marketing Summit 2020, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent...
    Travel: Destination Effectiveness

    Deep Dives / Travel

    Travel: Destination Effectiveness

    ...customers demand ever more personalised, efficient and frictionless services. And, with new players entering the market all the time, and an almost endless array of options, strong brands are essential....
    ThinkTank Adelaide: Brand growth and the future of TV

    Events / ThinkTank / ADL / 5th Mar 2020

    ThinkTank Adelaide: Brand growth and the future of TV

    On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide,...
    COVID-19: Three scenarios for the impact on media planning

    News / Marketing during a crisis / 4th Mar 2020

    COVID-19: Three scenarios for the impact on media planning

    Brands and agencies should be preparing strategies for three potential outcomes driven by COVID-19. By James McDonald | Published warc.com...
    How the complexity and duration of an advertising campaign influences effectiveness

    News / Articles of Interest / 27th Feb 2020

    How the complexity and duration of an advertising campaign influences effectiveness

    Advertising campaigns are more effective when they target a broad audience and run for some time, according to a study of the winners of the Australian Effie Awards run by...
    Australia’s media owners in an alliance to show advertisers that premium content works

    News / Articles of Interest / 24th Feb 2020

    Australia’s media owners in an alliance to show advertisers that premium content works

    By Chris Pash Published adnews.com.au Australia’s biggest commercial media companies across television, radio, print and digital, have banded together to convince advertisers that premium content is the superior way to...
    Fact Pack: July to Dec 2019

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: July to Dec 2019

    Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.
    Total TV market records $1.95 billion in advertising revenue for first half of FY2020

    News / Media Releases / 5th Feb 2020

    Total TV market records $1.95 billion in advertising revenue for first half of FY2020

    BVOD, Australia’s fastest-growing advertising medium, saw a revenue increase of 42.8% for the same period ThinkTV has today announced the total TV advertising revenue figures for the 12 and six...
    Australian broadcasters announce technology provider for demand-side buying platform

    News / Media Releases / 2nd Dec 2019

    Australian broadcasters announce technology provider for demand-side buying platform

    ...will enable advertisers to buy linear television and BVOD against audience segments such as new car buyers or home loan intenders as well as age and sex demographics. After an...
    How to avoid getting lost in a sea of mediocrity

    News / Articles of Interest / 29th Nov 2019

    How to avoid getting lost in a sea of mediocrity

    By Jamie Connolly, Wavemaker group business director Published adnews.com.au We all know that grabbing, let alone keeping people’s attention is getting harder and harder. We’ve also seen the studies and...
    Australian Advertising Effectiveness Rules

    Facts & Stats / The Effie Awards

    Australian Advertising Effectiveness Rules

    A look at the new Australian Effies database.
    ThinkTank Melbourne: Brand Growth, short vs long term impact

    Events / ThinkTank / MEL / 21st Nov 2019

    ThinkTank Melbourne: Brand Growth, short vs long term impact

    On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled...
    Snapshot of the Upfronts

    Deep Dives / Upfronts

    Snapshot of the Upfronts

    Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take...
    Only the unreasonably ambitious will drive growth

    News / Articles of Interest / 28th Oct 2019

    Only the unreasonably ambitious will drive growth

    By Kim Portrate, ThinkTV Published mi-3.com.au How can brands with shrinking budgets and increasing pressure to deliver dividends to shareholders be exceptional? The best way is to think about your...
    Stop paying for ineffective reach – not all connection is created equal

    News / Articles of Interest / 22nd Oct 2019

    Stop paying for ineffective reach – not all connection is created equal

    Published marketingmag.com.au What’s the point of reaching millions if your message remains unseen, unremembered and the audience is left feeling less than compelled? ThinkTV’s Rowena Newman explains how to ensure...
    What is dynamic ad insertion (DAI)?

    FAQs

    What is dynamic ad insertion (DAI)?
    What is location targeting?

    FAQs

    What is location targeting?
    What is general data protection regulation (GDPR)?

    FAQs

    What is general data protection regulation (GDPR)?
    What is cost per completed view (CPCV)?

    FAQs

    What is cost per completed view (CPCV)?
    What is return on investment (ROI)?

    FAQs

    What is return on investment (ROI)?
    What is de-duplication?

    FAQs

    What is de-duplication?
    What is cost per completed view?

    FAQs

    What is cost per completed view?
    What is completion rate?

    FAQs

    What is completion rate?
    What is audio on/audible?

    FAQs

    What is audio on/audible?
    What is attribution?

    FAQs

    What is attribution?
    What is attention?

    FAQs

    What is attention?
    What is short form video?

    FAQs

    What is short form video?
    What is a newsfeed?

    FAQs

    What is a newsfeed?
    ThinkTV & AANA present Not All Reach is Equal

    Events / MEL / 16th May 2019

    ThinkTV & AANA present Not All Reach is Equal

    ...their reach into online video. Professor Karen Nelson-Field, outlined the latest findings from her Benchmark Series study; an investigation into unique reach and buyer composition in cross platform ad planning....
    Fact Pack: Jan to Jun 2018 and BVOD Edition

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2018 and BVOD Edition

    ...TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about TV, anywhere, any time....
    Fact Pack: 2017 Annual

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: 2017 Annual

    ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.
    Banking on Change

    Deep Dives / Finance

    Banking on Change

    Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks....
    Payback Australia: Full Report

    Facts & Stats / The Payback Series

    Payback Australia: Full Report

    A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s...
    The Benchmark Series: Cross Screen Effects

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Cross Screen Effects

    The results from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective...
    Maximising Payback

    Facts & Stats / The Payback Series

    Maximising Payback

    Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.
    AdNation

    Facts & Stats

    AdNation

    Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.
    Fact Pack: Jan to Jun 2019

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2019

    Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.
    Payback Australia: FMCG

    Facts & Stats / The Payback Series

    Payback Australia: FMCG

    TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising....
    Payback Australia: Auto

    Facts & Stats / The Payback Series

    Payback Australia: Auto

    The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands....
    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Facts & Stats / Fast Facts

    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.
    The $55 billion Christmas spend-a-palooza

    Deep Dives / Retail

    The $55 billion Christmas spend-a-palooza

    The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.
    Clickety Boom! Why digital brands love TV advertising

    Deep Dives / Clickety Boom

    Clickety Boom! Why digital brands love TV advertising

    ...search advertising, ThinkTV found an ideal candidate in hipages; a business that had allocated a large portion of marketing spend to search and that was grappling with low brand awareness....
    The Benchmark Series: Overview

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Overview

    Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.
    The Itty Bitty Book of TV Gobbledygook

    Deep Dives / Publications

    The Itty Bitty Book of TV Gobbledygook

    ...our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we are....
    Killer Research

    Deep Dives / Publications

    Killer Research

    ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising....
    5 Lessons From The Godfathers of Ad Effectiveness

    Deep Dives / Effectiveness

    5 Lessons From The Godfathers of Ad Effectiveness

    Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.  ...
    76 million reasons to love TV

    Deep Dives / Publications

    76 million reasons to love TV

    We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and...
    What is long form video?

    FAQs

    What is long form video?
    What is On Demand?

    FAQs

    What is On Demand?
    What is Broadcaster Video on Demand (BVOD)?

    FAQs

    What is Broadcaster Video on Demand (BVOD)?
    The revolution will be televised

    Deep Dives / Publications

    The revolution will be televised

    Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that...
    Canadian media attribution study

    Facts & Stats / Global

    Canadian media attribution study

    New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on...
    How TV is driving short- and long-term results for hipages

    Case Studies / ecommerce

    How TV is driving short- and long-term results for hipages

    Online marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.
    Coles gets the scoop

    Case Studies / FMCG

    Coles gets the scoop

    “Josh & Nic’s Hazelnut Choc Gelato”, the limited-edition ice cream created in partnership with Seven’s MKR and Coles has changed the game for new product launches in Australia....
    Hyundai meets its match with The Bachelor Australia

    Case Studies / Auto

    Hyundai meets its match with The Bachelor Australia

    In 2017, Hyundai Motor Company Australia partnered with Network 10’s The Bachelor Australia to showcase multiple car models in their range, including the launch of the brand new Hyundai Kona....
    HotelsCombined taps into the power of BVOD

    Case Studies / Travel

    HotelsCombined taps into the power of BVOD

    HotelsCombined relies heavily on advertising campaigns across both TV and video advertising, but wasn’t sure which platform delivered the best results against their key business outcomes. So the brand decided...
    Making Bundaberg Rum the unmistakably Australian spirit

    Case Studies / Food & Beverages

    Making Bundaberg Rum the unmistakably Australian spirit

    To relaunch Bundaberg Rum, Diageo took the opportunity to partner with new sports channel Fox League, leveraging its obvious alignment with the NRL to forge a stronger bond with sports...
    The Benchmark Series: Viewability

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Viewability

    As part of The Benchmark Series, ThinkTV commissioned Dr Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, to conduct an independent, large-scale in-home study into how...
    The Benchmark Series: Video advertising on mobile

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Video advertising on mobile

    The mobile tranche of The Benchmark Series from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via...
    The Benchmark Series: Memory Decay

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Memory Decay

    ...drive sales amongst those already in the market and also in the long term, by creating memories that drive customers to choose one brand over another at a later time....
    Fact Pack: July to Dec 2018 Co-Viewing Edition

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: July to Dec 2018 Co-Viewing Edition

    In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with...
    Property app Domain uses TV to drive downloads

    Case Studies / Property

    Property app Domain uses TV to drive downloads

    It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.
    Heinz – the one for footy

    Case Studies / FMCG

    Heinz – the one for footy

    Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.
    Nearly half of online Australians talk about TV on social platforms

    Facts & Stats / Fast Facts

    Nearly half of online Australians talk about TV on social platforms

    Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer....
    Broadcaster VOD up 11%

    Facts & Stats / Fast Facts

    Broadcaster VOD up 11%

    BVOD is experiencing continuous growth in terms of audiences and advertising spend. And while it might be TV but not as you once knew it, there’s plenty of similarities in...
    The average Aussie home has 6.6 devices for consuming content

    Facts & Stats / Fast Facts

    The average Aussie home has 6.6 devices for consuming content

    Australian homes are experiencing a screen explosion. The average Aussie home has 6.6 devices so there’s no surprise they are consuming more content than ever before. Ask them and they...
    With 16.5m tuning in every week, TV is the king of mass scale and reach

    Facts & Stats / Fast Facts

    With 16.5m tuning in every week, TV is the king of mass scale and reach

    In a month, TV hits 82.4% of the metro population, 83.4% of the regional population and 90.6% of the subscription universe. That’s some serious reach.
    BVOD delivers a 33% greater sales impact than Facebook

    Facts & Stats / Fast Facts

    BVOD delivers a 33% greater sales impact than Facebook

    ...on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting in a 33% greater sales impact than Facebook and 17.5% more than YouTube....
    39% of viewers are sharing their prime time experience

    Facts & Stats / Fast Facts

    39% of viewers are sharing their prime time experience

    ...and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together and research shows 39% are co-viewing metro TV....
    Playback accounts for 11.6% of viewing

    Facts & Stats / Fast Facts

    Playback accounts for 11.6% of viewing

    ...a number of Australians watching TV after it has aired. Drama and Reality TV are the genres most likely to be played back and playback accounts for 11.6% of viewing....
    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    Facts & Stats / Fast Facts

    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    ...the sales of Facebook. The Benchmark Series used the metric of Short Term Advertising Strength (STAS) and established that TV on any platform drives more attention and, in turn, sales....
    How do TV ratings work?

    How-Tos & Resources / How-to guides

    How do TV ratings work?

    TV ratings tell us the all important audiences numbers for all the programs on linear TV. Audience numbers are also available for Broadcaster Video on Demand (BVOD)....
    Integrated solutions

    How-Tos & Resources / How-to guides

    Integrated solutions

    TV presents a world of opportunities for advertisers that go well beyond spots and dots.
    TV advertising on a budget

    How-Tos & Resources / How-to guides

    TV advertising on a budget

    The beauty of TV advertising is its ability to scale up or down to suit your business....
    Research viewing behaviour

    Pages

    Research viewing behaviour
    Drive sales & ROI

    Pages

    Drive sales & ROI
    Emotional connection

    Pages

    Emotional connection
    Stay connected with your customers

    News / Marketing during a crisis / 5th Sep 2019

    Stay connected with your customers

    ...increased sales and market share during times of recession and afterwards. As a popular adage says, “When times are good you should advertise. When times are bad you must advertise.”...
    News

    Pages

    News
    News & Events

    Pages

    News & Events
    Holden blazes a trail with Australian Survivor

    Case Studies / Auto

    Holden blazes a trail with Australian Survivor

    In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer....
    ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

    Events / ThinkTank / MEL / 28th Aug 2019

    ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

    On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head...
    How to advertise on TV

    Pages

    How to advertise on TV
    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    Facts & Stats / Fast Facts

    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only...
    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    Facts & Stats / Fast Facts

    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    Retaining a brand in a person’s memory for retrieval at the point of purchase is crucial to impacting long term growth. That’s why it pays to invest in advertising that...
    Australia’s hipages moves to The Block for branding push

    News / Articles of Interest / 9th Aug 2019

    Australia’s hipages moves to The Block for branding push

    ...series follows four or five couples as they compete against each other to renovate and restyle properties and sell them at auction for the highest price. Click here for more...
    Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

    News / Media Releases / 7th Aug 2019

    Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

    ...which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD), recorded combined revenues of $4 billion for the year to June 2019, which was down 4.1%...
    ‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

    News / Articles of Interest / 5th Aug 2019

    ‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

    ...cut back paid search at Hipages and gone all-in on television to build the brand. The business results are booming … but there’s more to it. Click here for more...
    The Business of Growth

    Events / Leaders Dinner / SYD / 31st Jul 2019

    The Business of Growth

    ...the key findings from the report and how Australian business leaders can ensure their organisations are well equiped for a successful future. For futher information on the report, click here....
    The facts on the effectiveness of Facebook video advertising

    News / Articles of Interest / 30th Jul 2019

    The facts on the effectiveness of Facebook video advertising

    By Kim Portrate, ThinkTV Published adnews.com.au While the debate rages on about Facebook’s My Screen report, ThinkTV’s Kim Portrate says the errors and withdrawal of the report aren’t the real...
    Mentoring, Multi-Tasking & Making Your Mark

    Events / SYD / 30th Jul 2019

    Mentoring, Multi-Tasking & Making Your Mark

    On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly...
    Warning: Numberwanging may cause blindness

    News / Articles of Interest / 24th Jul 2019

    Warning: Numberwanging may cause blindness

    ...release of My Screen: Video Consumption in Australia promised all of this and more. After reading the report, and Facebook’s commentary around it, it’s clear some of the numbers have...
    Why sports advertising is a grand slam for brands

    News / Articles of Interest / 17th Jul 2019

    Why sports advertising is a grand slam for brands

    ...Ash Barty’s fourth-round loss at Wimbledon saw overnight linear ratings of almost 600,000 viewers across metro and regional markets. But as important as reach is, large audiences are only one...
    BVOD – the ultimate reach extender

    News / Articles of Interest / 16th Jul 2019

    BVOD – the ultimate reach extender

    ...coverage and today, the average Australian watches 2 hours and 27 minutes of linear television per day as TV reaches almost 19 million Australians each week. TV audiences remain incredibly...
    Feedback is good but facts are better

    News / Articles of Interest / 11th Jun 2019

    Feedback is good but facts are better

    ...the same audience across every broadcaster because the data and the audience segments it delivers are developed by all of them for the benefit of advertisers and agencies. Data, research,...
    TV increases its slice of the advertising pie

    News / Articles of Interest / 6th May 2019

    TV increases its slice of the advertising pie

    ...accurate, including the argument Australia’s television broadcasters are under threat from programmatic advertising, which couldn’t be further from the truth. Programmatic actually represents a growth opportunity for the television business....
    BVOD viewing surges to monthly record as more advertisers embrace online TV

    News / Media Releases / 4th Mar 2019

    BVOD viewing surges to monthly record as more advertisers embrace online TV

    ...at Nine, said: “We are at a point where the digital audience for some shows is adding 20% plus to the overnight audiences and we are setting new growth records...
    ‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

    News / Media Releases / 28th Feb 2019

    ‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

    ...Practitioners in Advertising (IPA). The Effie Awards honour Australia’s most significant achievements in marketing communications. Known by advertisers and agencies globally as the pre-eminent awards in the industry, the Effies...
    Broadcast TV plus BVOD generates twice the sales impact of TV with social video

    News / Media Releases / 25th Feb 2019

    Broadcast TV plus BVOD generates twice the sales impact of TV with social video

    ...TV and BVOD generate a sales impact score (STAS) of 172, compared to 135 for TV and Facebook and 130 for TV and YouTube. Any STAS score above 100 indicates...
    Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

    News / Media Releases / 7th Feb 2019

    Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

    ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2018. The Total TV market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...
    Context is king when it comes to TV and YouTube

    News / Articles of Interest / 21st Nov 2018

    Context is king when it comes to TV and YouTube

    ...in a manner that allows marketers to make informed decisions on their media mix. Television is a powerful element of that combination, but today it’s just one component. Yet when...
    Yes, TV is your friend

    News / Articles of Interest / 7th Nov 2018

    Yes, TV is your friend

    By Kim Portrate, ThinkTV Published Mumbrella Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers. About a...
    Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

    Facts & Stats / Global

    Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

    We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.
    Committed: Exploring millennials’ meaningful relationship with TV programming

    News / Marketing during a crisis / 19th Sep 2018

    Committed: Exploring millennials’ meaningful relationship with TV programming

    ...to multiscreen television. A survey by the VAB shows how viewers demonstrate their commitment, engagement and passion for TV programming beyond the time they spend watching. Click here for more...
    Total TV ad revenue grows in June half and for full year 2017-18

    News / Media Releases / 31st Jul 2018

    Total TV ad revenue grows in June half and for full year 2017-18

    ...an area of rapid growth. “Advertisers and agencies are increasingly recognising that the premium content that powers multi-platform TV provides gives their brands and business a powerful advantage in today’s...
    World-first study finds video advertising lasts longer in the memory on some platforms than others

    News / Media Releases / 31st Jul 2018

    World-first study finds video advertising lasts longer in the memory on some platforms than others

    ...to an ad. The ‘Decay Edition’ of Professor Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, contains a number of findings that are designed to help advertisers and their agencies get...
    Commercial broadcasters unite on standard briefing portal

    News / Media Releases / 23rd Jul 2018

    Commercial broadcasters unite on standard briefing portal

    ...It is a complex project and we are consulting media agencies and advertisers to ensure it meets their needs.” The centralised briefing portal is being designed to act as a...
    FMCG, Finance and Automotive sectors are under-invested in TV

    News / Media Releases / 4th Jul 2018

    FMCG, Finance and Automotive sectors are under-invested in TV

    ...all the different factors that can influence sales at any one time. For example, if an automotive advertiser runs an advertising campaign and sees a big increase in sales, that...
    Global figures reveal the importance of TV advertising to online businesses

    News / Media Releases / 4th Jun 2018

    Global figures reveal the importance of TV advertising to online businesses

    ...more on TV advertising in Australia in 2017. According to Nielsen Adex, Google spent 6 times as much on TV advertising, reaching A$11.3 million, and Apple increased its ad spend...
    World-first study reveals the strength of video advertising on mobile devices

    News / Media Releases / 22nd Feb 2018

    World-first study reveals the strength of video advertising on mobile devices

    ...only is TV on mobiles and tablets the ultimate attention grabber, and sales impactor, it is adding fresh opportunities for advertisers to target specific audiences and is the perfect complement...
    Total TV market records $2.17 billion in ad revenue in H1 2018

    News / Media Releases / 5th Feb 2018

    Total TV market records $2.17 billion in ad revenue in H1 2018

    ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017. The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded...
    TV advertisements that elicit a strong emotional response get better sales, new study shows

    News / Media Releases / 4th Dec 2017

    TV advertisements that elicit a strong emotional response get better sales, new study shows

    ...study into the impact attention has on ad sales, we shone a spotlight on the role emotion plays on generating attention and resulting short term sales strength when it comes...
    ThinkTV welcomes leading academic’s call for a review of video viewability standards

    News / Media Releases / 14th Sep 2017

    ThinkTV welcomes leading academic’s call for a review of video viewability standards

    ...to ensure we are providing robust and relevant metrics for TV – broadcast, IP delivered and catch up – in all its forms, across all devices – to ensure you...
    TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

    News / Media Releases / 11th Sep 2017

    TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

    ...E-Commerce and $2 for Finance participants. TV emerged as the most efficient media channel, delivering almost twice the sales uplift relative to media spend than Search and Radio, and circa...
    The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

    News / Media Releases / 30th Aug 2017

    The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

    ...Professor Nelson-Field scored based on a number of factors including active ad viewing, active ad avoidance and passive ad avoidance, measured for each second that a commercial ran. On an...
    CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

    News / Media Releases / 21st Aug 2017

    CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

    ...at Suncorp; and Andrew Moore, Director – Automobiles for Suzuki Australia, will be a key session at the ReThinkTV marketing forum, which takes place on the morning of September 14th...
    TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

    News / Media Releases / 8th Jun 2017

    TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

    ...new research shows. But advertising, marketing and media professionals are out of touch with most of the media habits and attitudes of average Australians, who are considerably less likely than...
    Biggest media ROI study in Australia shows TV drives the greatest payback

    News / Media Releases / 18th May 2017

    Biggest media ROI study in Australia shows TV drives the greatest payback

    ...influence sales at any one time. For example: If an advertiser runs an advertising campaign and sees a big increase in sales, that increase may also have been influenced by...
    Leading automotive brands join $1 million “Payback’ study into media return on investment

    News / Media Releases / 6th Mar 2017

    Leading automotive brands join $1 million “Payback’ study into media return on investment

    ...out the study, at arm’s length, for ThinkTV. Commanding a combined advertising budget of more than $80 million annually, the brands are a mix of both large and smaller auto...
    TV industry collaborates to provide the first ever revenue figure for Total TV

    News / Media Releases / 20th Feb 2017

    TV industry collaborates to provide the first ever revenue figure for Total TV

    ...have come together through an unprecedented collaboration between free-to-air and subscription TV and we are delighted that all commercial TV operators, including SBS, have provided their data to allow us...
    ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

    News / Media Releases / 8th Feb 2017

    ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

    ...released today in OzTAM’s Live VPM Report shows Australians are live-streaming between 5 million and 15 million minutes of TV a day online on their mobiles, tablets, laptops, desktops and...
    ThinkTV unveils it’s first TV commercial

    News / Media Releases / 30th Nov 2016

    ThinkTV unveils it’s first TV commercial

    ...believe it will generate a lot of interest, plenty of laughter and a reconsideration of TV as the most powerful and effective medium for advertisers and their agencies,” she added....