Please fill in your details below to access this file

    Total TV reached 19.9+ million Aussies last week | FIND OUT MORE FROM VOZ
    Get Peter Field's latest analysis on marketing effectiveness | DOWNLOAD WHITE PAPER NOW
    Home

    Showing 309 search results for:

    Filter results

    • Case Studies
    • Creative Inspiration
    • Deep Dives
    • Events
    • Facts & Stats
    • FAQs
    • How-Tos & Resources
    • News
    • Pages
    • Staff

    There are no results to display in this category

    Total TV advertising market records $3.3 billion in ad revenue for FY24

    News / Media Releases / 13th Aug 2024

    Total TV advertising market records $3.3 billion in ad revenue for FY24

    ...and excludes SBS, recorded combined revenue of $3.3 billion for the year to June 2024, down 8.1 per cent compared to the same period ending June 2023. In the June...
    TV offers a beacon of stability in a time of technological turbulence

    News / Articles of Interest / 25th Jun 2024

    TV offers a beacon of stability in a time of technological turbulence

    By Kim Portrate, ThinkTV Published Mediaweek Between impending privacy changes, the deprecation of cookies and the impact of AI, digital advertising is heading into a future more unpredictable than ever...
    Attention. Emotion. Impact & Profit.

    Facts & Stats

    Attention. Emotion. Impact & Profit.

    Total TV remains the master of effectiveness in the videoverse, no matter which part of the funnel you’re looking at.
    OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

    News / Articles of Interest / 20th Mar 2024

    OMD’s Sian Whitnall & Baiada CMO Yash Gandhi share insights & inspiration with future media leaders

    ...career stories of OMD co-CEO Sian Whitnall and Baiada Poultry’s head of marketing Yash Gandhi. The up-and-coming media bosses of the future, coming from agencies such as OMD, Hatched, and...
    Does investing in OOH at the expense of TV make campaigns less effective?

    News / Articles of Interest / 28th Feb 2024

    Does investing in OOH at the expense of TV make campaigns less effective?

    ...the effectiveness of your campaigns. Cathy O’Connor’s comments that out-of-home revenue is set to grow at the expense of TV should send shivers up the spines of marketers (and their...
    This year, building trust means building profit

    News / Articles of Interest / 22nd Feb 2024

    This year, building trust means building profit

    By Kim Portrate, ThinkTV Published AdNews In the coming 12 months, businesses will have to battle the twin challenges of declining consumer confidence and a lack of trust in the...
    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    Deep Dives

    Let’s be clear, there’s a strong relationship between TV and the fast lane of effectiveness

    “Godfather of effectiveness”, Peter Field, recently analysed a wide range of evidence that demonstrates TV’s continuing importance when it comes to delivering real results for brands....
    Total TV advertising market records $3.4 billion in ad revenue for 2023

    News / Media Releases / 9th Feb 2024

    Total TV advertising market records $3.4 billion in ad revenue for 2023

    ...and excludes SBS, recorded combined revenue of $3.4 billion for the year to December 2023, down 10 per cent compared to the same period ending December 2022. In the December...
    Discover Les Binet’s secrets to safeguarding brand success

    Deep Dives

    Discover Les Binet’s secrets to safeguarding brand success

    In these short videos, Les Binet outlines the importance of understanding the growth prospects for your company, and your brand, through challenging economic times.
    Australian stories help to forge a lasting connection with TV audiences in 2024

    News / Articles of Interest / 31st Jan 2024

    Australian stories help to forge a lasting connection with TV audiences in 2024

    ...Australians because they represent our shared culture and community. And, of course, they matter to advertisers. What better way for local brands to speak to local audiences than by integrating...
    Perspective: The year TV brought Australians together

    News / Articles of Interest / 10th Nov 2023

    Perspective: The year TV brought Australians together

    ...7.13 million, according to OzTAM. There are two reasons why Total TV has this sort of power: reach and the attention it commands from viewers. Read the full article here...
    Make Total TV first on & last off every media plan

    Facts & Stats

    Make Total TV first on & last off every media plan

    While plenty of channels can reach large numbers of the Australian population, few can do it as quickly and simultaneously as TV. With engaged, attentive viewers, TV continues to do...
    Advertising Pays

    Facts & Stats

    Advertising Pays

    The economic, employment and business value of advertising
    If 20+ million viewers is a ‘problem’, I’ll take it

    News / Articles of Interest / 13th Oct 2023

    If 20+ million viewers is a ‘problem’, I’ll take it

    ...tell the 20+ million people who tuned in last week. It’s become a sport to slag off TV, with some media reports comparing its current state to the challenges once...
    TV advertising market records $3.6 billion for 12months to June 2023

    News / Media Releases / 14th Aug 2023

    TV advertising market records $3.6 billion for 12months to June 2023

    ...combined revenue of $3.6 billion for the year to 30 June 2023, down 7.9 per cent compared to the same period ending 30 June 2022. In the June half, TV...
    Total TV Reach

    Facts & Stats

    Total TV Reach

    A full picture of TV’s growing audience across screens....
    The Benchmark Series: Cross Channel Impact

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Cross Channel Impact

    In its seventh year, The Benchmark Series investigates the impact of different media channels and their interactions to drive the best media mix.
    The Brand Engine: Optimise your media spend & power better brand outcomes

    Facts & Stats / The Benchmark Series

    The Brand Engine: Optimise your media spend & power better brand outcomes

    ...outcomes. ThinkTV’s Brand Engine is powered by a meta-analysis of 179 real campaigns that were assessed using Kantar’s CrossMedia methodology. The Brand Engine uses multivariate regression analysis to evaluate multichannel...
    TV or YouTube: Which platform is best for short- and long-term business results?

    News / Articles of Interest / 8th Jun 2023

    TV or YouTube: Which platform is best for short- and long-term business results?

    ...on one video platform. While many of the points raised in the series – that video enables an ‘audience-first’ approach, it attracts and converts the attention of consumers and allows...
    CMOs share Effie Award-winning work via ThinkTV campaign

    News / Articles of Interest / 7th Jun 2023

    CMOs share Effie Award-winning work via ThinkTV campaign

    Published AdNews ThinkTV has revealed a campaign featuring the stories behind some of Australia’s most successful advertising campaigns. The campaign sees marketers Brent Smart, Mim Haysom, Simon Cheng and Mark...
    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    News / Articles of Interest / 6th Jun 2023

    Suncorp’s Mim Haysom on the evolution of TV in the campaign mix

    ...evolution of the medium continues to feed into the evolution of brand campaigns such as Suncorp’s award-winning One House work. Talking about TV, Mim Haysom explained: “It’s evolved and it’s...
    BVOD consumption

    Facts & Stats

    BVOD consumption

    Australia’s fastest-growing media channel continues to accelerate.
    Attention & Effectiveness: To ESOV & Beyond Part II

    Facts & Stats / The Effie Awards

    Attention & Effectiveness: To ESOV & Beyond Part II

    Find out how you can supercharge attention for your marketing campaigns.
    Cross Channel Impact: A Focus on Retail & Services

    Facts & Stats / The Benchmark Series

    Cross Channel Impact: A Focus on Retail & Services
    Why the industry needs to move from ‘truthiness’ to truth

    News / Articles of Interest / 31st May 2023

    Why the industry needs to move from ‘truthiness’ to truth

    ...an opinion piece by QMS CEO John O’Neill celebrating the growth of spend in OOH driven by digital innovation in the sector, he said, “The numbers don’t lie.” That’s the...
    The enduring power of ‘Did Somebody Say Menulog’

    News / Articles of Interest / 25th May 2023

    The enduring power of ‘Did Somebody Say Menulog’

    By Ruby Derrick Published AdNews Sixteen-year-old Australian-founded company Menulog is celebrating its fifth year and iteration of the Did Somebody Say campaign. The campaign is showing no signs of leaving...
    CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

    News / Articles of Interest / 18th May 2023

    CMOs explain: Why Total TV is the mainstay in ALDI, Menulog, Suncorp and NRMA’s media plans

    ...Total TV plays in the mix, says Mim Haysom, Brent Smart, Simon Cheng and Mark Richardson. It’s been called the workhorse, the backbone or the cornerstone of media campaigns and...
    RE VISION: Watch the sessions now on demand

    Events / SYD / 4th May 2023

    RE VISION: Watch the sessions now on demand

    ...Professor Jana Bowden. The session also saw two engaging and entertaining panels on content creation for the streaming age and the future of Australian television featuring Caroline Swift (WBITVP), Sophia...
    Suncorp’s One House to Save Many

    Case Studies / Finance & Insurance

    Suncorp’s One House to Save Many

    An award-winning campaign to spark a national conversation.
    Discover the stories behind effective TV campaigns

    Deep Dives

    Discover the stories behind effective TV campaigns

    Australian Effie Award winners are a celebration of great campaigns that deliver real business results.
    Aldi’s quest to prove you can’t overcook Christmas

    Case Studies / Food & Beverages

    Aldi’s quest to prove you can’t overcook Christmas

    The power of TV in delivering impact across the funnel.
    Menulog and reclaiming market share

    Case Studies / Food & Beverages

    Menulog and reclaiming market share

    Becoming part of culture needs big creative ideas in big viewing moments.
    ThinkTV’s RE VISION shows that the future is bright for Australian television

    News / Articles of Interest / 5th May 2023

    ThinkTV’s RE VISION shows that the future is bright for Australian television

    By Tess Connery Published Mediaweek On Thursday afternoon, hundreds of industry representatives made the trip to Carriageworks in Eveleigh for ThinkTV’s RE VISION. After a Welcome to Country from Marrawarra...
    Everything you need to know: OzTAM launches VOZ viewing data

    News / Articles of Interest / 1st May 2023

    Everything you need to know: OzTAM launches VOZ viewing data

    Published Mediaweek May 1st marks the launch of daily Overnight viewing data via Virtual Australia (VOZ) – the most accurate picture of Total TV viewing, combining broadcast content watched on...
    ThinkTV presents Australian Idol’s Royston Noell

    News / Articles of Interest / 27th Apr 2023

    ThinkTV presents Australian Idol’s Royston Noell

    ...top 50, 24-year-old Royston Noell – a proudThanakwith and Wagadagam man – went on to take out the 2023 Australian Idol Crown. Registrations are closing soon for ThinkTV’s RE VISION....
    ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

    News / Articles of Interest / 20th Apr 2023

    ThinkTV presents Professor Jana Bowden: A consumer psychologist’s guide to effective campaigns

    ...factor the often-messy decision-making process into building effective campaigns. Media has the power to drive brand growth. But before we can get growth, we need to ‘get’ the consumer. Without...
    ThinkTV reveals the talent line-up set to take the stage for RE VISION

    News / Articles of Interest / 17th Apr 2023

    ThinkTV reveals the talent line-up set to take the stage for RE VISION

    Published Mediaweek “RE VISION celebrates and shares pathways for marketers looking to engage with audiences” ThinkTV has revealed the talent line-up for its RE VISION event on May 4. Taking...
    MFA 5+ Inspiration Series March 2023

    Events / Conferences / 14th Sep 2022

    MFA 5+ Inspiration Series March 2023

    ...advises many c-suite execs in her role as PwC Environmental Advisor and the CEO of My Green World. ThinkTV is proud to partner with the MFA on their 5+ Inspiration...
    B&T’s 30 Under 30

    Events / SYD / 29th Mar 2023

    B&T’s 30 Under 30

    The B&T 30 Under 30 2023 Awards celebration was held on Wednesday 29 March where over 450 media, marketing and creative young guns packed into The Ivy Ballroom to celebrate...
    Mumbrella Retail Marketing Summit: How to get the most from your media

    Events / SYD / 9th Mar 2023

    Mumbrella Retail Marketing Summit: How to get the most from your media

    On 23rd March 2023, ThinkTV joined the Mumbrella Retail Marketing Summit for an exclusive presentation of new research. The session unpacked detailed analysis from Kantar that sheds light on campaign...
    AdClub: Media investment and brand impact high on the agenda

    News / Articles of Interest / 17th Mar 2023

    AdClub: Media investment and brand impact high on the agenda

    ...media insights Sharon Hilton, who presented a study measuring the impact video and other media channels have on brand investment. Read the full article here Get the Cross Channel Impact...
    ThinkTV x AdClub: Optimising Cross Channel Interaction

    Events / SYD / 9th Mar 2023

    ThinkTV x AdClub: Optimising Cross Channel Interaction

    ...included a keynote from Kantar, director of media insights Sharon Hilton, who presented a study measuring the impact video and other media channels have on brand investment. Throughout the afternoon,...
    Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

    News / Articles of Interest / 14th Mar 2023

    Need to trim advertising spend? Kantar research suggests what you can’t afford to cut

    By James Manning Published Mediaweek ThinkTV has commissioned research from Kantar to help explain the options open to marketers if they need to trim budgets during 2023. The latest research...
    Television at a turning point: Unmade Podcast

    News / Articles of Interest / 2nd Mar 2023

    Television at a turning point: Unmade Podcast

    ...regularly produced Fact Pack. Analysis of OzTam data for the second half of last year by Think TV suggests that commercial audiences are on the move – from television consumed...
    Fact Pack: Jul to Dec 2022

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jul to Dec 2022

    The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and...
    Total TV advertising market records $4.1 billion in ad revenue for 2022

    News / Media Releases / 6th Feb 2023

    Total TV advertising market records $4.1 billion in ad revenue for 2022

    ...Broadcaster Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $4.1 billion for the year to December 2022, which was up 1.2 per cent compared to the same...
    FAST channels grow as broadcasters respond to viewers’ changing habits

    News / Articles of Interest / 31st Jan 2023

    FAST channels grow as broadcasters respond to viewers’ changing habits

    By James Manning Published Mediaweek At the recent 2023 upfronts, a key feature uniting the commercial free-to-air (FTA) platforms and Foxtel was the growth of FAST (Free Ad-supported Streaming Television)...
    The importance everyday Australians place on TV

    News / Articles of Interest / 9th Dec 2022

    The importance everyday Australians place on TV

    ...on 2023 and, with a bit of luck, series two of House of the Dragon. Like a lot of you, I need my regular Westeros fix. View the full article...
    Why attention metrics need to be viewed in the context of scale and reach

    News / Articles of Interest / 5th Dec 2022

    Why attention metrics need to be viewed in the context of scale and reach

    By Kim Portrate, CEO ThinkTV Published Mediaweek Is the attention of 10 as valuable as the attention of 10,000? As more media platforms join the attention debate, advertisers shouldn’t forget...
    The new challenge for marketers

    News / Articles of Interest / 1st Dec 2022

    The new challenge for marketers

    ...four key things on consumers’ minds: value, health, convenience, and sustainability. Just as we’re coming out of one of the most challenging periods in recent history, we’re facing a new...
    MFA’s how to buy television

    News / Articles of Interest / 29th Nov 2022

    MFA’s how to buy television

    Published AdNews A cohort of 41 has successfully completed the pilot run of Media Federation of Australia’s newest e-learning course, MFA How to Buy Television, gaining best-practice training for TV...
    Creativity in 2023

    News / Articles of Interest / 28th Nov 2022

    Creativity in 2023

    By Kim Portrate, CEO ThinkTV Published The Australian If the economists are on the money, we’re set for a roller coaster ride in 2023. There will be the ups: inflation,...
    2023: a big year in TV

    Deep Dives

    2023: a big year in TV

    Here’s a sneak peek of the TV coming your way this year. From brand new shows to fan favourites, we’ll witness the best in innovative, engaging content.
    Everything awesome deserves its own day

    Deep Dives

    Everything awesome deserves its own day

    Each year, across the globe, the TV industry celebrates World Television Day on 21 November to remind us all of the attention-grabbing power that Total TV holds.
    Recapping the TV upfronts: Here is what’s coming in 2023

    News / Articles of Interest / 17th Nov 2022

    Recapping the TV upfronts: Here is what’s coming in 2023

    Published Mediaweek More ways for marketers to engage with viewers on returning hits and new programming, with enhanced viewing experiences Australia’s TV broadcasters have now wrapped their upfronts for another...
    Advertisers beware: don’t look a workhorse in the mouth

    News / Articles of Interest / 8th Nov 2022

    Advertisers beware: don’t look a workhorse in the mouth

    By James Manning Published Mediaweek There is a place for everyone in the mediascape, but research shows some channels do more heavy lifting than others and shouldn’t be replaced by...
    Mediaweek 100

    Events / SYD / 21st Oct 2022

    Mediaweek 100

    ...Portrate delivered a keynote speech discussing the contribution that Australian content creators make to the economy, accompanied by the memorable addition of digital storyteller, Josie Ford, who provided live illustrations...
    There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

    News / Articles of Interest / 20th Oct 2022

    There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts, not fantasy

    By Kim Portrate, CEO ThinkTV Published mi-3.com.au Audiences are undoubtedly fragmenting but recent claims that TikTok is swallowing up to a third of video viewing might be a little wide...
    MFA 5+ Inspiration Series September 2022

    Events / Conferences / 14th Sep 2022

    MFA 5+ Inspiration Series September 2022

    ...both personally and professionally. Mike and Nerissa were joined onstage in Melbourne by Initiative’s Wayne Philbert, and in Sydney by GroupM ANZ’s Aimee Buchanan, for an in-depth discussion and audience...
    ThinkTank: The changing behaviour of Australian audiences

    Events / ThinkTank / MEL / 8th Sep 2022

    ThinkTank: The changing behaviour of Australian audiences

    ...was a keynote by Lisa Ronson, Chief Marketing Officer Coles Group, who provided first-hand insights on the pandemic’s impact on consumer behaviour, emerging trends and the opportunities for advertisers to...
    Fact Pack: Jan to Jun 2022

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2022

    The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of...
    Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

    News / Articles of Interest / 31st Aug 2022

    Crying ‘my attention is bigger than yours’ won’t convert audiences into customers

    By Kim Portrate, CEO ThinkTV Published mi-3.com.au The industry is embracing attention as a driver of consumer action, but that’s just one part of the equation. The next step is...
    The top 10 reasons why Total TV is better than YouTube

    News / Articles of Interest / 29th Aug 2022

    The top 10 reasons why Total TV is better than YouTube

    ...of linear broadcast and Broadcaster Video on Demand (BVOD) – has the jump on its competitors for a host of reasons. To save time when wondering where to invest in...
    Why a mobile-first approach to video can slow your growth

    News / Articles of Interest / 16th Aug 2022

    Why a mobile-first approach to video can slow your growth

    Published mediaweek.com.au As part of a continuing examination of advertising effectiveness, ThinkTV has new research findings that explore the hot topic of audience attention. ThinkTV sought to interrogate video platforms...
    Grab your audience by the eyeballs: The attention habits of consumers

    Facts & Stats

    Grab your audience by the eyeballs: The attention habits of consumers

    Just because your audience is scrolling social media or watching a pre-roll for 6 sec, doesn’t mean they are actually taking in your brand.
    Total TV advertising market records $4.3 billion for 12 months to June 2022

    News / Media Releases / 8th Aug 2022

    Total TV advertising market records $4.3 billion for 12 months to June 2022

    ...Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $4.3 billion for the year to June 2022, which was up 11 per cent compared to the same period...
    MFA 5+ Inspiration Series

    Events / Conferences / MEL / 14th Jul 2022

    MFA 5+ Inspiration Series

    ...and Paul were joined onstage by Mindshare Melbourne Managing Director Chris Solomon and MFA 5+ committee member Fergus Ruddle for an in-depth discussion and audience Q&A, to further encourage the...
    It’s time to make your new financial year media resolutions

    News / Articles of Interest / 20th Jun 2022

    It’s time to make your new financial year media resolutions

    By Kim Portrate, CEO ThinkTV Published mumbrella.com.au With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in...
    Fact Pack: Jul to Dec 2021

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jul to Dec 2021

    ...plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device....
    VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

    News / Articles of Interest / 7th Apr 2022

    VOZ super users: Delivering deeper campaign insights & reach beyond broadcast

    ...to get a holistic picture of content consumption and campaign performance across devices. It proves the incremental nature of BVOD audiences on top of broadcast, particularly against younger audiences that...
    ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

    News / Media Releases / 23rd Mar 2022

    ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

    ...aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend of $450 million and turnover of $23 billion....
    Future Focused

    Events / Leaders Dinner / SYD / 22nd Mar 2022

    Future Focused

    ...was hosted by Sylvia Jeffreys, Sandra Sully, Mark Beretta & Hannah Hollis, and culminated in an engaging panel discussion with network CEOs Mike Sneesby, Beverley McGarvey, James Warburton & Patrick...
    365 days of falling in love with TV

    Deep Dives / Publications

    365 days of falling in love with TV

    There’s been a whole lot of love for TV in 2021....
    How MasterChef sent Coles purple cauliflower into the stratosphere

    Case Studies / FMCG

    How MasterChef sent Coles purple cauliflower into the stratosphere

    Season 13 of MasterChef saw contestants open their mystery boxes to find the unsung hero of the vegetable patch.  ...
    Optus & The Voice drive consideration starting with yes

    Case Studies / Retail

    Optus & The Voice drive consideration starting with yes

    Optus effectively strengthened its brand recall and consideration by using powerful stories from The Voice that started with “yes”....
    Hungry Survivors drive web traffic for KFC

    Case Studies / Food & Beverages

    Hungry Survivors drive web traffic for KFC

    To drive downloads of its new app, the QSR turned to the hungriest people on television.
    Every stat tells a story

    Case Studies / Government

    Every stat tells a story

    A bespoke campaign of mini documentaries delivered across multiple platforms drove positive perceptions towards the Census, resulting in enhanced participation.
    Putting Australia back into a great Australian brew

    Case Studies / Food & Beverages

    Putting Australia back into a great Australian brew

    Together, the Summer of Cricket and Bundaberg dominated the Aussie summer....
    Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

    News / Articles of Interest / 28th Feb 2022

    Mi3 podcast: Lucrative ‘light viewers’ shifting to TV streaming

    ...which lacks the competitive tension of the three major broadcasters keeping VOZ unbiased. There are seams of gold, too. Five of the top 15 BVOD programs last year were on...
    Total TV advertising market records $4.1 billion in ad revenue for 2021

    News / Media Releases / 7th Feb 2022

    Total TV advertising market records $4.1 billion in ad revenue for 2021

    ...Video on Demand (BVOD) and excludes SBS, recorded combined revenue of $4.1 billion for the year to December 2021, which was up 19.9 per cent compared to the same period...
    Why travel brands should continue to advertise through Omicron

    News / Articles of Interest / 24th Jan 2022

    Why travel brands should continue to advertise through Omicron

    ...marketer Kim Portrate. After two long years of holiday deprivation, the summer break and the opening of Australia’s borders promised a tantalising taste of travel once more. But, of course,...
    Travel: Now is the time to advertise on TV

    Deep Dives / Travel

    Travel: Now is the time to advertise on TV

    As travel opens up within Australia and around the world, the tourism industry has a chance to capitalise on pent-up demand and a return to healthy revenue levels.
    Fact Pack: Jan to Jun 2021

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2021

    ...effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device....
    Specsavers meets Married at First Sight

    Case Studies / Retail

    Specsavers meets Married at First Sight

    Specsavers combined elements of Nine’s Married at First Sight with its own famous ‘Should have gone to Specsavers’ TVC format to develop an engaging and appealing integrated campaign.
    Australian Open coverage from every angle

    Case Studies / Retail

    Australian Open coverage from every angle

    ...Nine’s Australian Open (AO) coverage to showcase the new Galaxy S21 and its features by aligning Samsung with epic moments in play and bringing the viewer closer to the action....
    Media Engine: Power up the revenue returns of your next campaign

    Facts & Stats / The Payback Series

    Media Engine: Power up the revenue returns of your next campaign

    ...of $23 billion and an annual media spend of $450 million. By entering simple brand, category & campaign parameters, the engine provides media splits that will generate the most ROI...
    ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

    News / Articles of Interest / 8th Dec 2021

    ThinkTV’s Kim Portrate takes aim at ‘rubbery’ figures and Meta (Facebook)

    By Kim Portrate, CEO ThinkTV Published adnews.com.au Facebook and ThinkTV agree on one thing: reach will always be a key success metric for advertisers. If you want to make your...
    OzTAM CEO on VOZ market reception and what’s next

    News / Articles of Interest / 18th Oct 2021

    OzTAM CEO on VOZ market reception and what’s next

    By James Manning Published mediaweek.com.au OzTAM chief executive Doug Peiffer spoke to Mediaweek’s James Manning on the market reception to VOZ and what’s next. Mr Peiffer said, “So far we...
    New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

    News / Media Releases / 27th Sep 2021

    New ‘Australians Can Beat Anything’ ad campaign launches, invokes Australian’s fighting spirit to boost vaccinations and beat Covid

    ...challenges we have overcome as a nation. “As part of this fantastic collaboration, I’m proud of our industry for coming together to encourage all Australians to prioritise vaccination. With one...
    New OzTAM data reveals how people at home split their video viewing

    News / Articles of Interest / 20th Sep 2021

    New OzTAM data reveals how people at home split their video viewing

    By James Manning Published mediaweek.com.au For the first time, advertisers have been able to get a snapshot of total video consumption – just what sort of video people are watching...
    When is an audience not an audience? What marketers need to know when allocating video ad dollars

    News / Articles of Interest / 6th Sep 2021

    When is an audience not an audience? What marketers need to know when allocating video ad dollars

    By Kim Portrate, CEO ThinkTV Published mi-3.com.au There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel Go, Foxtel...
    VOZ data reveals Total TV audience of 20m weekly

    News / Articles of Interest / 1st Sep 2021

    VOZ data reveals Total TV audience of 20m weekly

    By James Manning Published mediaweek.com.au As part of the wider media industry marketing body Premium Content Alliance, ThinkTV has welcomed the release of the first VOZ data. VOZ broadcast viewing...
    Total TV market records $3.8 billion in ad revenue for FY 2020-21

    News / Media Releases / 16th Aug 2021

    Total TV market records $3.8 billion in ad revenue for FY 2020-21

    ...for the six and 12 months to 30 June 2021. The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes...
    WFH Diaries: Kim Portrate

    News / Articles of Interest / 10th Aug 2021

    WFH Diaries: Kim Portrate

    By Chris Pash Published adnews.com.au Last year, AdNews launched the WFH Diaries during the depths of the fallout from the pandemic as a way of sharing how people managed their...
    Media Optimisation: The difference between efficient and effective ROI

    Events / Conferences / 27th Jul 2021

    Media Optimisation: The difference between efficient and effective ROI

    While ROI matters for brands in all categories, exclusively optimising spend without considering campaign time frames could be holding your brand back from growth. In this exclusive research presentation, ThinkTV...
    Media Optimisation: The Cheat Sheet

    Facts & Stats / The Payback Series

    Media Optimisation: The Cheat Sheet

    While some channels burn bright and fast, TV burns bright and long, generating results in both the short- and longer-term.
    Media spend research reveals the difference between efficient and effective ROI

    News / Articles of Interest / 19th Jul 2021

    Media spend research reveals the difference between efficient and effective ROI

    By James Manning Published mediaweek.com.au Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver...
    Research reveals the difference between efficient and effective ROI

    Facts & Stats / The Payback Series

    Research reveals the difference between efficient and effective ROI

    The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI)....
    Research reveals the difference between efficient and effective ROI

    News / Media Releases / 19th Jul 2021

    Research reveals the difference between efficient and effective ROI

    ...This is the finding of the latest edition of The Payback Series, an Australian-first study analysing the campaign performance of 60 brands with a collective annual turnover of $23 billion...
    Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

    News / Articles of Interest / 13th Jul 2021

    Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

    By Kim Portrate, CEO ThinkTV Published mi3.com.au Cinema audiences may well be on the precipice of an under 40s boom, but the occasional outing to the movies will never compare...
    Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

    Case Studies / FMCG

    Australian Ninja Warrior drives brand consideration for Kellogg’s Nutrigrain

    To excite Australians about their brand message and provide exposure for their Brand Ambassadors, Kellogg’s Nutrigrain needed to integrate into a premium programming format.
    LEGO® Masters builds brand awareness for Wonder White

    Case Studies / FMCG

    LEGO® Masters builds brand awareness for Wonder White

    Wonder White wanted to build their perception as a brand that is ‘fresh’, ‘nutritious’ and ‘quality’, and to grow uplift in their campaign messaging that Wonder White ‘helps support active...
    The Australian Open drives results for leading auto company KIA

    Case Studies / Auto

    The Australian Open drives results for leading auto company KIA

    Utilising Australian Open assets, KIA wanted to bring their new small SUV SELTOS and ‘It’ll move you’ campaign to life and to generate awareness, desire and consideration for the leading...
    The summer of tennis delivers Uber Eats smash hit business results

    Case Studies / Food & Beverages

    The summer of tennis delivers Uber Eats smash hit business results

    Food delivery service, Uber Eats, partnered with the Australian Open, to promote their “Tonight I’ll be Eating” campaign....
    The ‘she-cession’ and adland

    News / Articles of Interest / 28th Jun 2021

    The ‘she-cession’ and adland

    By Kim Portrate, CEO ThinkTV Published mi3.com.au Diversity and flexibility are key to stopping a quarter of our workforce leaving The “she-cession” is putting gender equality at risk. After all...
    The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

    News / Articles of Interest / 17th Jun 2021

    The Best I’ve Ever ‘Ad with Kim Portrate, CEO, ThinkTV

    Published advertisingweek.com ThinkTV CEO Kim Portrate talks to Advertising Week about her all-time favourite ads. What is your all-time favourite ad (or ad campaign) and why? You can’t go past...
    Maximising the post-pandemic opportunity for FMCG brands

    News / Articles of Interest / 2nd Jun 2021

    Maximising the post-pandemic opportunity for FMCG brands

    Published CMO.com.au We have seen that brands which invested in communications during the pandemic have tended to emerge in a stronger position than those that pulled back. For FMCG brands,...
    To grow supermarket sales for FMCG you need to ThinkTV

    News / Articles of Interest / 24th May 2021

    To grow supermarket sales for FMCG you need to ThinkTV

    ...after the pandemic. While much of the FMCG sector grew in retail during the pandemic, some did very well and others not so much. “There are a couple of different...
    Meaty marketing insights to make your next campaign sizzle

    Deep Dives

    Meaty marketing insights to make your next campaign sizzle

    Meat and Livestock Australia’s Nathan Low on the underlying disciplines of marketing and inheriting that iconic lamb campaign.
    TV helps Nimble to pivot and reposition its brand

    Case Studies / Finance & Insurance

    TV helps Nimble to pivot and reposition its brand

    Nimble, the pioneer of 60-minute finance and one of Australia’s largest providers of small to medium-size loans, is a brand in transition....
    At the checkout: FMCG brands in 2021

    Deep Dives / Retail

    At the checkout: FMCG brands in 2021

    Sales are up but ad spend is down. Are FMCG brands leaving themselves vulnerable in the wake of COVID?
    How TV is helping the finance sector grow in 2021

    News / Articles of Interest / 7th Apr 2021

    How TV is helping the finance sector grow in 2021

    Published mediaweek.com.au 2020 sent shock waves through the economy as all businesses scrambled to deal with the unexpected. With financial assistance from governments starting to wind-down amongst a post-Covid recovery,...
    On the money: winning share in the competitive finance market

    Events / ThinkTank / 30th Mar 2021

    On the money: winning share in the competitive finance market

    Australia’s finance sector has long been dominated by the Big Four brands. But with the onset of open banking, new players entering the market and consumers more open to change...
    On the money: winning share in the competitive finance market

    Deep Dives / Finance

    On the money: winning share in the competitive finance market

    Discover the changing marketing & media rules for finance marketers in 2021, amid ongoing changing consumer behaviour....
    Introducing Jumpstart: a new mentored pathway to the Effie Awards

    News / Articles of Interest / 24th Mar 2021

    Introducing Jumpstart: a new mentored pathway to the Effie Awards

    ...Programme and how it could benefit you. Click here for more information including how to register to the free webinar ThinkTV is a proud supporter of the Australian Effie Awards....
    New research reveals the real value of TV

    News / Articles of Interest / 11th Mar 2021

    New research reveals the real value of TV

    Published CMO.com.au Marketers have long understood the power of television advertising as a tool for brand building. But television’s ability to create awareness and strengthen long-term retention has overshadowed some...
    Total TV generates business demand in the short and long-term

    Facts & Stats / The Payback Series

    Total TV generates business demand in the short and long-term

    The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames....
    Fact Pack: Jul to Dec 2020

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jul to Dec 2020

    Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data.
    Entries open for 2021 Australian Effie Awards

    News / Articles of Interest / 25th Feb 2021

    Entries open for 2021 Australian Effie Awards

    ...of great advertising in the teeth of the COVID pandemic. ACA CEO Tony Hale said: “The 2021 Effie Awards promise to be one of the most important we have ever...
    Payback report looks to understand TV’s short-term impact on sales

    News / Articles of Interest / 25th Feb 2021

    Payback report looks to understand TV’s short-term impact on sales

    By Nadia Cameron Published CMO.com.au TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research...
    The Future of TV Advertising Sydney

    Events / Conferences / SYD / 25th Feb 2021

    The Future of TV Advertising Sydney

    On 25 February 2021, the Future of TV Advertising Sydney 2021 brought the industry together for the first time in 12 months. Together we explored a host of topics from...
    TV generates business demand in the short and long-term

    News / Media Releases / 25th Feb 2021

    TV generates business demand in the short and long-term

    The latest edition of The Payback Series demonstrates TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. An Australian-first study...
    TV advertising outperforms market recording growth in first half of FY21

    News / Media Releases / 8th Feb 2021

    TV advertising outperforms market recording growth in first half of FY21

    ...in recent memory, for the first half of FY21, the total TV market – which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) – recorded...
    Over TV? Not by a long shot

    News / Articles of Interest / 23rd Nov 2020

    Over TV? Not by a long shot

    ...were put on hiatus due to the pandemic, the Australian TV production sector has been a world leader in terms of continued content creation. When 10’s Neighbours returned to production...
    ThinkTank

    Events / ThinkTank / 20th Nov 2020

    ThinkTank

    ...database, a collection of Australia’s most effective advertising campaigns. It’s no longer a question of short-term activation versus long term brand building to drive growth. The fact is you need...
    Not all video is created equal

    Facts & Stats / The Effie Awards

    Not all video is created equal

    Why Australia’s most effective campaigns choose TV
    Retail ThinkTank

    Deep Dives / Retail

    Retail ThinkTank

    How the e-comm phenom has turned TV into the new retail shopfront
    Accent Group CEO: How we’ve made it through Covid

    News / Articles of Interest / 29th Sep 2020

    Accent Group CEO: How we’ve made it through Covid

    By Daniel Agostinelli, CEO Accent Group Published insideretail.com.au According to Accent Group CEO Daniel Agostinelli, the footwear business is on track to emerge from the pandemic stronger than ever. Agostinelli...
    Retail ThinkTank

    Events / ThinkTank / 25th Sep 2020

    Retail ThinkTank

    ...the shifting consumer behaviour as well as the impact of COVID on existing brand loyalties. So how can you make the most of this changed landscape as the traditional retail...
    COVID, Christmas and the e-comm phenom

    Deep Dives / Retail

    COVID, Christmas and the e-comm phenom

    Why TV is the new retail shopfront and how to put it to work for your business.
    TV sits centre stage in Australian’s hearts and homes

    News / Articles of Interest / 8th Sep 2020

    TV sits centre stage in Australian’s hearts and homes

    By Kim Portrate, CEO ThinkTV Published adnews.com.au In a year defined by uncertainty, one thing you can count on is the enduring power of TV. Kim Portrate explains. If there...
    Fact Pack: Jan to Jun 2020

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2020

    ...facts and stats to help you plan effective campaigns, ThinkTV’s January to June 2020 Fact Pack offers a detailed snapshot of TV audience data for the first half of 2020....
    Not all reach is equal: TV commands more attention than social video

    Facts & Stats / The Benchmark Series

    Not all reach is equal: TV commands more attention than social video
    Attention matters in advertising, and part of the answer lies in screen real estate

    News / Articles of Interest / 18th Aug 2020

    Attention matters in advertising, and part of the answer lies in screen real estate

    ...not news that capturing people’s attention is difficult. On an average day, we are exposed to thousands of advertisements. The big question is, how many do we pay direct attention...
    ThinkTank: What Australia’s most effective campaigns tell us about building brands and driving business growth

    Pages

    ThinkTank: What Australia’s most effective campaigns tell us about building brands and driving business growth
    Total TV market records $3.4 billion in ad revenue for FY 2019-20

    News / Media Releases / 5th Aug 2020

    Total TV market records $3.4 billion in ad revenue for FY 2019-20

    ...revenues were $1.49 billion, a decrease of 22.1% when compared to the same period ending June 2019. The total revenue for the metropolitan free-to-air networks was $1.01 billion for the...
    MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

    News / Articles of Interest / 21st Jul 2020

    MFA TV Foundations course launches to train industry on ‘changes in the way TV is traded’

    By Brittney Rigby Published mumbrella.com.au The Media Federation of Australia (MFA) has launched a new, 10-week course to address the “rapidly changing nature of TV advertising” and “upcoming changes in...
    In uncertain times be TV certain

    Deep Dives / Effectiveness

    In uncertain times be TV certain

    2020 brought a lot of uncertainty. Bushfires, a pandemic, and then a recession. As marketers we do the best we can with the information we have available, making choices to...
    MFA Television Foundations Course

    Pages

    MFA Television Foundations Course
    How CV-19 provided an unexpected brand building opportunity for St. George

    Case Studies / Finance & Insurance

    How CV-19 provided an unexpected brand building opportunity for St. George

    With a brand campaign scheduled to launch during the pandemic, St.George debated whether to change tack. Instead the bank opted to lean into its strengths and live up to its...
    How Youi used CV-19 to reinforce brand loyalty

    Case Studies / Finance & Insurance

    How Youi used CV-19 to reinforce brand loyalty

    Another brand that has felt the impact of CV-19 is Youi. Rather than viewing the fact people were using their cars less during the pandemic, Youi saw an opportunity....
    Mi3 podcast: premium content audiences at all time high

    News / Articles of Interest / 16th Jun 2020

    Mi3 podcast: premium content audiences at all time high

    Published mi3.com.au The audiences of Australian TV, news media and premium digital platforms have never been stronger with viewership and subscriptions up and a new baseline of engagement established off...
    A guide to the key media metrics to maximise campaign effectiveness

    Pages

    A guide to the key media metrics to maximise campaign effectiveness
    Toyota celebrates the Aussie ‘Spirit’

    Case Studies

    Toyota celebrates the Aussie ‘Spirit’

    Prior to the CV19, Toyota had brand activity scheduled and the decision was made to use allocated spend to convey messages of support.
    COVIDSafe: How the Australian government used TV to influence behaviour change

    Case Studies / Government

    COVIDSafe: How the Australian government used TV to influence behaviour change

    ...the proven ability to drive behaviour change. Research shows TV is an ideal candidate for the task and for proof of its effectiveness, look no further than the COVIDSafe app....
    How can you influence consumer behaviour in a post-COVID world?

    News / Articles of Interest / 1st Jun 2020

    How can you influence consumer behaviour in a post-COVID world?

    Published adnews.com.au With their usual choices unavailable during the pandemic, consumers turned to new brands disrupting long-held loyalties. So how can brands be included in this consideration set or stay...
    TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

    News / Media Releases / 1st Jun 2020

    TV influences downloads of COVIDSafe app, Facebook & YouTube “untrustworthy”

    ...universal awareness of the app with 95% of those surveyed cognisant of COVIDSafe. Of those aware, 42% had already downloaded the app with a further 12% intending to do so....
    It’s all about content as networks prep H2 2020

    News / Articles of Interest / 27th May 2020

    It’s all about content as networks prep H2 2020

    Published mediaweek.com.au ThinkTV’s Kim Portrate tells Mediaweek that Australia’s TV broadcasters are just getting started with hundreds of hours of content yet to come in 2020 Click here for more...
    Advertising out of CV-19

    Deep Dives

    Advertising out of CV-19

    ...towards recovery, what does this mean for businesses and brands? Should pre-CV strategies be turned on their head or is there a more straightforward way to advertise out of CV-19?...
    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    News / Marketing during a crisis / 18th May 2020

    Based on how people are feeling, how should brands approach advertising during this ‘unprecedented’ crisis?

    Published mi3.com.au By Orlando Wood There has been no reduction in advertising’s ability to connect with people despite research showing the general deterioration of mood across the globe. Click here...
    Lockdown paint advertising campaign is truly an inspiration

    News / Marketing during a crisis / 18th May 2020

    Lockdown paint advertising campaign is truly an inspiration

    By simply staying on air during the pandemic, Inspiration Paint’s retail sales are up 65% compared to the same period last year. By Mark Ritson Published theaustralian.com.au...
    Marketers: What next? It’s a global question

    News / Marketing during a crisis / 13th May 2020

    Marketers: What next? It’s a global question

    ...staying on air, you could soon find yourself commanding greater category share. Of course, whether or not to keep advertising is only one challenge you’re having to work through. There’s...
    Marketers urged to keep up brand messaging during Covid-19

    News / Marketing during a crisis / 4th May 2020

    Marketers urged to keep up brand messaging during Covid-19

    ...‘When they go dark, the spotlight is yours’ campaign, inspired by a similar initiative from the UK’s Institute of Practitioners in Advertising (IPA), says brands can gain competitive advantage by...
    Competitive advantages of maintaining ad investment during CV-19

    Deep Dives

    Competitive advantages of maintaining ad investment during CV-19

    Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share compared to those who reduce or stop advertising.
    Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

    News / Media Releases / 4th May 2020

    Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

    Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19. The ‘When they go dark,...
    How BCF pivoted to meet the new normal

    Case Studies / Retail

    How BCF pivoted to meet the new normal

    BCF was all set for a bumper Easter with a campaign centred around getting Aussies to visit holiday towns that were devastated earlier in the year by bushfires. But in...
    What happens if I stop advertising during CV-19?

    News / Marketing during a crisis / 2nd May 2020

    What happens if I stop advertising during CV-19?

    Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long...
    What happens if I stop advertising during CV-19?

    Deep Dives

    What happens if I stop advertising during CV-19?

    Given the economic impact of CV-19, it’s tempting to cut advertising spend. While that may help to balance the P&L in the short term, it pays to consider the long...
    Fortune favours the brave: The spoils will go to the brands having a go

    News / Marketing during a crisis / 24th Apr 2020

    Fortune favours the brave: The spoils will go to the brands having a go

    ...yet many great Aussie brands have shown they know exactly how to play their cards, and they’re the ones who will come out on top. By Kim Portrate Published mumbrella.com.au...
    Maintaining share of voice is key in recessions

    News / Marketing during a crisis / 13th Apr 2020

    Maintaining share of voice is key in recessions

    According to research by Ebiquity, advertisers that boosted spending levels in a recession gained 1.6 percentage points in market share in the first two years of a recovery. Published warc.com...
    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    News / Marketing during a crisis / 9th Apr 2020

    Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

    ...leadership and earn trust by maintaining their presence, staying in touch and showing a commitment to normality. And new research by IPSOS supports this approach. By Kathy Benson Published mumbrella.com.au...
    Brands advertising during CV-19: Bird’s Eye

    News / Marketing during a crisis / 6th Apr 2020

    Brands advertising during CV-19: Bird’s Eye

    As a ‘brand of reassurance’, Birds Eye feels a responsibility to stay on air and remain connected to consumers during the coronavirus pandemic. Bird’s Eye UK and Ireland marketing director...
    If you’re in marketing, now is a time to spend, not bend

    News / Marketing during a crisis / 6th Apr 2020

    If you’re in marketing, now is a time to spend, not bend

    ...during and after a recession. And what this study tells us is now is the time to increase advertising spend. That’s right – increase it. By Mark Ritson Published theaustralian.com.au...
    The history of advertising in a recession

    News / Marketing during a crisis / 3rd Apr 2020

    The history of advertising in a recession

    History provides plenty of examples of brands that have successfully navigated recessions. Case in point, during the 1991 recession, in the US, McDonald’s dropped its advertising budget. Pizza Hut and...
    Planning for the spring back

    News / Marketing during a crisis / 2nd Apr 2020

    Planning for the spring back

    ...after CV-19 – by making marketing what it should be and was before we slipped into treating media as an expense and not an investment. By Bill Harvey Published mediavillage.com...
    Advertising through a recession

    News / Marketing during a crisis / 1st Apr 2020

    Advertising through a recession

    ...focusing on short-term price promotions during a recession are strategies that will be counterproductive as they erode brand equity measures, stifle growth, and put brands at competitive disadvantage. Published ebiquity.com...
    Nielsen: How marketers should be dealing with the coronavirus

    News / Marketing during a crisis / 1st Apr 2020

    Nielsen: How marketers should be dealing with the coronavirus

    Consumers homebound by the pandemic are having an immediate impact on brands, according to analysis by Nielsen with global research highlighting how pulling back on advertising spend will cut expenses...
    Navigating TV advertising during and after coronavirus

    News / Marketing during a crisis / 31st Mar 2020

    Navigating TV advertising during and after coronavirus

    ...to ensure it speaks to current sensitivities. Short- and long-term strategies will also need to be adjusted to keep messaging both relevant and respectful. By Christine Grammier | Published adage.com...
    Brands should take opportunity ‘to shine’

    News / Marketing during a crisis / 31st Mar 2020

    Brands should take opportunity ‘to shine’

    ...client strategy director Joe Staton, this is the time for known brands to come into their own as consumers look for certainty and reassurance. By Ellen Hammett | Published marketingweek.com...
    Crisis a ‘time to build brands’

    News / Marketing during a crisis / 30th Mar 2020

    Crisis a ‘time to build brands’

    Industry executives are urging brands to connect with home-bound consumers, who are ferociously consuming media, and to start planning now for the recovery. By Lilly Vitorovich Published theaustralian.com.au...
    COVID-19: How the media is driving behaviour change

    News / Marketing during a crisis / 30th Mar 2020

    COVID-19: How the media is driving behaviour change

    Behavioural science has important lessons for how media is used during the ongoing pandemic and brands can benefit from these learnings. By Michaela Jefferson Published mediatel.co.uk...
    Australia’s TV broadcasters respond to COVID-19

    News / Marketing during a crisis / 30th Mar 2020

    Australia’s TV broadcasters respond to COVID-19

    From advice on how to tackle the marketing challenges presented by the coronavirus to messages of hope and solidarity, ThinkTV has collated the responses from Australia’s TV broadcasters as they...
    Brands must desist from freezing advertising plans: Kantar

    News / Marketing during a crisis / 30th Mar 2020

    Brands must desist from freezing advertising plans: Kantar

    ...estimates a six-month absence from TV will result in a 39% reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world. By Rahul Sachitanand | Published campaignlive.co.uk...
    Defending your marketing budget in times of COVID-19

    News / Marketing during a crisis / 30th Mar 2020

    Defending your marketing budget in times of COVID-19

    ...impact on the bottom line, it will be detrimental for the longer term. So how can you explain the importance of continued advertising spend? By Phil Zohrab | Published mi-3.com.au...
    Kantar research finds national media channels are the most trusted information source

    News / Marketing during a crisis / 27th Mar 2020

    Kantar research finds national media channels are the most trusted information source

    Kantar’s latest study, ‘Covid-19 Barometer,’ examines how the pandemic is influencing consumer attitudes, behavior, and expectations, along with how advertisers should respond to stay relevant in these times. By Nathan...
    Step up and focus on the silver lining

    News / Marketing during a crisis / 27th Mar 2020

    Step up and focus on the silver lining

    Research by The Lab and Nature Research confirms that people expect brands to step up, to lead by example, to be part of the collective good in such uncertain times....
    During COVID-19, Aussies are choosing trusted brands that deliver safety and value

    News / Marketing during a crisis / 27th Mar 2020

    During COVID-19, Aussies are choosing trusted brands that deliver safety and value

    ...brands to focus on affordable pricing, deals and promotions, easy availability of products and services (especially, supermarkets, banking, FMCG) and products and services that are safe to use. Published kantaraustralia.com...
    How to leverage brand purpose in the grip of COVID-19

    News / Marketing during a crisis / 26th Mar 2020

    How to leverage brand purpose in the grip of COVID-19

    ...how to use their marketing for public good and that means messaging should change to be about how they can help people through this crisis. By Mike Teasdale Published warc.com...
    Peter Field: Going dark is no way forward

    News / Marketing during a crisis / 26th Mar 2020

    Peter Field: Going dark is no way forward

    ...maintain a presence through CV-19 is putting money into long-term brand building because the role of that investment is for the recovery, not for now. By Sarah Vizard Published marketingweek.com...
    Companies and leaders will be judged on how they respond to the coronavirus crisis

    News / Marketing during a crisis / 26th Mar 2020

    Companies and leaders will be judged on how they respond to the coronavirus crisis

    ...getting this right, Deloitte has set out how the crisis might unfold in different waves and four things to consider in your overarching response. By Mark Hutcheon | Published deloitte.com...
    Now is the time for brands to lean in

    News / Marketing during a crisis / 25th Mar 2020

    Now is the time for brands to lean in

    ...brands and agencies adjust the products being marketed as well as the tone in which messages are delivered to account for this shift in behaviour. By Chris Pash Published adnews.com.au...
    How should your brand respond to COVID-19?

    News / Marketing during a crisis / 25th Mar 2020

    How should your brand respond to COVID-19?

    Kantar research finds the long-term prognosis for many brands will be uncertain if they don’t respond correctly to the COVID-19 pandemic. By Joe Mandese Published mediapost.com...
    How to advertise during COVID-19

    News / Marketing during a crisis / 25th Mar 2020

    How to advertise during COVID-19

    By Rob Clapp Published warc.com As new media consumption habits take hold and brands grapple with whether the best approach is short-term sales activation or long-term brand building, research by...
    The optimal media mix during COVID-19

    News / Marketing during a crisis / 24th Mar 2020

    The optimal media mix during COVID-19

    By Emma Black and George Groves Published mumbrella.com.au Research by McCann Melbourne shows where ad dollars are working hardest during the crisis and how to optimise campaigns to accommodate social...
    Consumers want reassuring brand messages during COVID-19

    News / Marketing during a crisis / 23rd Mar 2020

    Consumers want reassuring brand messages during COVID-19

    Research by the American Association of Advertising Agencies reveals consumers want messages that are “reassuring from the brands I know and trust,” with 40% of survey respondents interested in what...
    What marketers should do as the apocalypse hits

    News / Marketing during a crisis / 22nd Mar 2020

    What marketers should do as the apocalypse hits

    ...how to loosen spend in nervous markets, how to position solutions and the best strategies to launch products when attention is understandably focused elsewhere. By Emma Lo Russo Published mi-3.com.au...
    Know your customers and empathise with their world

    News / Marketing during a crisis / 20th Mar 2020

    Know your customers and empathise with their world

    By Barry O’Brien Published mumbrella.com.au Barry O’Brien thinks we’re currently living through the toughest times of this century, at least. O’Brien explains why brands need to maintain their level of...
    To spend or not to spend?

    News / Marketing during a crisis / 19th Mar 2020

    To spend or not to spend?

    By Daren Poole Published marketingmag.com.au Learnings from the GFC suggest continued advertising spend will help brands to remain strong and recover quickly but the decision should be made on a...
    ThinkTV launches interview series with Sky News

    News / Articles of Interest / 16th Mar 2020

    ThinkTV launches interview series with Sky News

    Published mumbrella.com.au Think TV has partnered with Sky News on an interview series which will showcase Australian CMOs and CFOs. Click here for more...
    Staying Put

    News / Marketing during a crisis / 16th Mar 2020

    Staying Put

    Published nielsen.com The impact of social distancing is already driving a shift in media consumption habits with Nielsen noting that staying in our homes can lead to a 60% increase...
    ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

    Events / Leaders Dinner / SYD / 11th Mar 2020

    ThinkTV & Mumbrella: Travel Marketers Roundtable Dinner

    On the eve of Mumbrella’s Travel Marketing Summit 2020, ThinkTV welcomed travel and tourism CMOs to an exclusive roundtable discussion with South Australian Tourism Commission’s Executive Director of Marketing, Brent...
    Travel: Destination Effectiveness

    Deep Dives / Travel

    Travel: Destination Effectiveness

    Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards greater innovation. Today’s customers demand ever more personalised, efficient and frictionless services. And, with...
    ThinkTank Adelaide: Brand growth and the future of TV

    Events / ThinkTank / ADL / 5th Mar 2020

    ThinkTank Adelaide: Brand growth and the future of TV

    On 5 March 2020, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on brand growth and the future of TV. The session, held in Adelaide,...
    COVID-19: Three scenarios for the impact on media planning

    News / Marketing during a crisis / 4th Mar 2020

    COVID-19: Three scenarios for the impact on media planning

    Brands and agencies should be preparing strategies for three potential outcomes driven by COVID-19. By James McDonald | Published warc.com...
    How the complexity and duration of an advertising campaign influences effectiveness

    News / Articles of Interest / 27th Feb 2020

    How the complexity and duration of an advertising campaign influences effectiveness

    Advertising campaigns are more effective when they target a broad audience and run for some time, according to a study of the winners of the Australian Effie Awards run by...
    Australia’s media owners in an alliance to show advertisers that premium content works

    News / Articles of Interest / 24th Feb 2020

    Australia’s media owners in an alliance to show advertisers that premium content works

    By Chris Pash Published adnews.com.au Australia’s biggest commercial media companies across television, radio, print and digital, have banded together to convince advertisers that premium content is the superior way to...
    Fact Pack: July to Dec 2019

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: July to Dec 2019

    Jam-packed with information on the state of TV, ThinkTV’s July to December 2019 Fact Pack provides a comprehensive overview of audience data for the second half of 2019.
    Total TV market records $1.95 billion in advertising revenue for first half of FY2020

    News / Media Releases / 5th Feb 2020

    Total TV market records $1.95 billion in advertising revenue for first half of FY2020

    ...Broadcaster Video on Demand (BVOD) – recorded combined revenue of $1.95 billion for the period, down 5.9% compared to the same period the year prior. ThinkTV CEO Kim Portrate said:...
    Snapshot of the Upfronts

    News / 2nd Dec 2019

    Snapshot of the Upfronts
    Australian broadcasters announce technology provider for demand-side buying platform

    News / Media Releases / 2nd Dec 2019

    Australian broadcasters announce technology provider for demand-side buying platform

    ...Galaxy, software firm Day8 will manage campaign optimisation as part of the overall solution. The DSP is expected to be operational by mid-2021. Media Federation of Australia Chairman Peter Horgan...
    How to avoid getting lost in a sea of mediocrity

    News / Articles of Interest / 29th Nov 2019

    How to avoid getting lost in a sea of mediocrity

    By Jamie Connolly, Wavemaker group business director Published adnews.com.au We all know that grabbing, let alone keeping people’s attention is getting harder and harder. We’ve also seen the studies and...
    Discover the secret to campaign effectiveness

    News / 23rd Nov 2019

    Discover the secret to campaign effectiveness
    ThinkTank Melbourne: Brand Growth, short vs long term impact

    Events / ThinkTank / MEL / 21st Nov 2019

    ThinkTank Melbourne: Brand Growth, short vs long term impact

    On 21 November 2019, ThinkTV welcomed members of the marketing and media community to an exclusive presentation on long vs short-term impact. The session, held on World TV Day, unveiled...
    Snapshot of the Upfronts

    Deep Dives / Upfronts

    Snapshot of the Upfronts

    Australia’s commercial TV broadcasters have got a massive year planned in 2020. From fresh new programming to returning favourites and innovations in technology and data, there’s a lot to take...
    Only the unreasonably ambitious will drive growth

    News / Articles of Interest / 28th Oct 2019

    Only the unreasonably ambitious will drive growth

    By Kim Portrate, ThinkTV Published mi-3.com.au How can brands with shrinking budgets and increasing pressure to deliver dividends to shareholders be exceptional? The best way is to think about your...
    Stop paying for ineffective reach – not all connection is created equal

    News / Articles of Interest / 22nd Oct 2019

    Stop paying for ineffective reach – not all connection is created equal

    ...know first-hand that audience fragmentation has been one of the hallmarks – and headaches – of brand planning across the last decade. Building ‘reach’ for your campaign is just as...
    What is dynamic ad insertion (DAI)?

    FAQs

    What is dynamic ad insertion (DAI)?
    What is location targeting?

    FAQs

    What is location targeting?
    What is general data protection regulation (GDPR)?

    FAQs

    What is general data protection regulation (GDPR)?
    What is cost per completed view (CPCV)?

    FAQs

    What is cost per completed view (CPCV)?
    What is return on investment (ROI)?

    FAQs

    What is return on investment (ROI)?
    What is de-duplication?

    FAQs

    What is de-duplication?
    What is cost per completed view?

    FAQs

    What is cost per completed view?
    What is completion rate?

    FAQs

    What is completion rate?
    What is audio on/audible?

    FAQs

    What is audio on/audible?
    What is attribution?

    FAQs

    What is attribution?
    What is attention?

    FAQs

    What is attention?
    ThinkTV & AANA present Not All Reach is Equal

    Events / MEL / 16th May 2019

    ThinkTV & AANA present Not All Reach is Equal

    ...their reach into online video. Professor Karen Nelson-Field, outlined the latest findings from her Benchmark Series study; an investigation into unique reach and buyer composition in cross platform ad planning....
    Fact Pack: Jan to Jun 2018 and BVOD Edition

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2018 and BVOD Edition

    Is that a Connected TV in your pocket? ThinkTV’s Bi-Annual Fact Pack provides a deep dive into Broadcaster Video On Demand (BVOD) so you can talk like a boss about...
    Fact Pack: 2017 Annual

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: 2017 Annual

    ThinkTV’s Annual Fact Pack provides comprehensive data and insights into Australian TV covering full year 2017.
    The Anatomy of Effectiveness

    Facts & Stats / Global

    The Anatomy of Effectiveness

    ...of Effectiveness is filled with vital information about effective marketing including the fact that brands need to weight their spend 60-40 in favour of long-term brand building and short-term activation....
    Banking on Change

    Deep Dives / Finance

    Banking on Change

    Recognising the significant challenges and opportunities facing the finance and banking sector, the first deep dive of ThinkTV’s The Future Series takes a look into consumers’ relationships with banks....
    Payback Australia: Full Report

    Facts & Stats / The Payback Series

    Payback Australia: Full Report

    A $1 million study by leading independent marketing analytics firm Ebiquity found that TV is the most efficient media channel when indexed across key participants from four of the economy’s...
    The Future Series: Future of Banking

    Facts & Stats / Finance

    The Future Series: Future of Banking

    ...using a media channel that brings its own trust issues. TV is Australia’s most trusted advertising medium. And that’s just the beginning of the story about the benefits TV brings....
    The Benchmark Series: Cross Screen Effects

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Cross Screen Effects

    ...from The Benchmark Series have consistently demonstrated that the superior screen coverage and viewability of TV drives greater attention and delivers higher sales impact than social video, irrespective of device....
    Maximising Payback

    Facts & Stats / The Payback Series

    Maximising Payback

    Ebiquity’s advice for FMCG, Finance and Automotive sectors is to increase the average percentage of media budgets allocated to TV.
    AdNation

    Facts & Stats

    AdNation

    Ever wondered what average Aussies and adlanders think about TV advertising? ThinkTV did. So we commissioned independent marketing academic Professor Karen Nelson-Field to find out.
    Fact Pack: Jan to Jun 2019

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: Jan to Jun 2019

    Jam-packed with information on the state of TV, ThinkTV’s January to June 2019 Fact Pack provides a comprehensive overview of audience data for the first half of 2019.
    Payback Australia: FMCG

    Facts & Stats / The Payback Series

    Payback Australia: FMCG

    TV creates the best return on investment for FMCG brands in Australia easily beating online video, online display, radio, press and outdoor advertising....
    Payback Australia: Auto

    Facts & Stats / The Payback Series

    Payback Australia: Auto

    The Payback Study saw Ebiquity model $450 million in media spend against three years of sales data for four automotive brands....
    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Facts & Stats / Fast Facts

    Advertising on TV + BVOD has twice the sales impact of TV + Social Video

    Phase 5 of the Benchmark Series: Cross Platform Effects shows that TV’s superior attention, coverage and viewability, regardless of screen, makes TV + BVOD the most effective cross platform combination.
    The $55 billion Christmas spend-a-palooza

    Deep Dives / Retail

    The $55 billion Christmas spend-a-palooza

    The nights are getting warmer, the days are getting longer, and it can only mean one thing, the countdown to Christmas has begun.
    Clickety Boom! Why digital brands love TV advertising

    Deep Dives / Clickety Boom

    Clickety Boom! Why digital brands love TV advertising

    TV advertising drives short and long-term business results for hipages. Keen to explore the impact of TV on a business that had largely relied on search advertising, ThinkTV found an...
    The Benchmark Series: Overview

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Overview

    Five tranches of the Benchmark research have now been conducted and before you sit down to nut out your media spend, here’s what you need to know.
    The Itty Bitty Book of TV Gobbledygook

    Deep Dives / Publications

    The Itty Bitty Book of TV Gobbledygook

    In our ever-changing world it’s easy to feel a bit overloaded with new terms and jargon. It sometimes feels like we’re speaking a different language. And in some ways we...
    Killer Research

    Deep Dives / Publications

    Killer Research

    ThinkTV partners with leading academics to conduct state of the art, unbiased, independent research studies that set new benchmarks in measuring the real impact of today’s advertising....
    5 Lessons From The Godfathers of Ad Effectiveness

    Deep Dives / Effectiveness

    5 Lessons From The Godfathers of Ad Effectiveness

    Five fundamental rules that globally-renowned experts Les Binet and Peter Field have found to be typical across their decade of groundbreaking research into marketing effectiveness.  ...
    76 million reasons to love TV

    Deep Dives / Publications

    76 million reasons to love TV

    We think you’ll find 76 million reasons to love TV useful because it tackles some of the most pressing topics in advertising today: things like attention, viewability, measurability, transparency and...
    What is On Demand?

    FAQs

    What is On Demand?
    What is Broadcaster Video on Demand (BVOD)?

    FAQs

    What is Broadcaster Video on Demand (BVOD)?
    The revolution will be televised

    Deep Dives / Publications

    The revolution will be televised

    Well, no sooner had we published 76 million reasons to love TV when everything changed again. Consumers changed. Media consumption changed. And we unearthed some really interesting new research that...
    Canadian media attribution study

    Facts & Stats / Global

    Canadian media attribution study

    New Accenture research shows that while both TV and digital drive sales, Canadian advertisers are overinvested in digital and underinvested in TV – and as a result, missing out on...
    How TV is driving short- and long-term results for hipages

    Case Studies / ecommerce

    How TV is driving short- and long-term results for hipages

    Online marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.
    Hyundai meets its match with The Bachelor Australia

    Case Studies / Auto

    Hyundai meets its match with The Bachelor Australia

    ...multiple car models in their range, including the launch of the brand new Hyundai Kona. This multifaceted campaign spanned broadcast and digital and culminated with a hugely successful consumer promotion....
    HotelsCombined taps into the power of BVOD

    Case Studies / Travel

    HotelsCombined taps into the power of BVOD

    HotelsCombined relies heavily on advertising campaigns across both TV and video advertising, but wasn’t sure which platform delivered the best results against their key business outcomes. So the brand decided...
    The Benchmark Series: Viewability

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Viewability

    As part of The Benchmark Series, ThinkTV commissioned Dr Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, to conduct an independent, large-scale in-home study into how...
    The Benchmark Series: Video advertising on mobile

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Video advertising on mobile

    The mobile tranche of The Benchmark Series from Professor Karen Nelson-Field compares the awareness, coverage and, most importantly, the sales impact of TV, Facebook and YouTube video advertising delivered via...
    The Benchmark Series: Memory Decay

    Facts & Stats / The Benchmark Series

    The Benchmark Series: Memory Decay

    ...drive sales amongst those already in the market and also in the long term, by creating memories that drive customers to choose one brand over another at a later time....
    Fact Pack: July to Dec 2018 Co-Viewing Edition

    Facts & Stats / ThinkTV Fact Packs

    Fact Pack: July to Dec 2018 Co-Viewing Edition

    In addition to tech penetration and TV usage facts and stats, this special Co-viewing Edition of ThinkTV’s Bi-Annual Fact Pack takes a look into the power of watching content with...
    Property app Domain uses TV to drive downloads

    Case Studies / Property

    Property app Domain uses TV to drive downloads

    It was a case of delivering real results when Australia’s best property app partnered with Australia’s leading real estate reality format.
    Heinz – the one for footy

    Case Studies / FMCG

    Heinz – the one for footy

    Heinz showed footy fans how they’re the perfect match on and off the field with key integration pieces into AFL narrated by world-class presenters.
    Nearly half of online Australians talk about TV on social platforms

    Facts & Stats / Fast Facts

    Nearly half of online Australians talk about TV on social platforms

    Whether it’s talking to your family while viewing, or sharing reactions on social, the very nature of advertising in and around socialised content ensures ad dollars work harder and longer....
    Broadcaster VOD up 11%

    Facts & Stats / Fast Facts

    Broadcaster VOD up 11%

    BVOD is experiencing continuous growth in terms of audiences and advertising spend. And while it might be TV but not as you once knew it, there’s plenty of similarities in...
    With 16.5m tuning in every week, TV is the king of mass scale and reach

    Facts & Stats / Fast Facts

    With 16.5m tuning in every week, TV is the king of mass scale and reach

    In a month, TV hits 82.4% of the metro population, 83.4% of the regional population and 90.6% of the subscription universe. That’s some serious reach.
    BVOD delivers a 33% greater sales impact than Facebook

    Facts & Stats / Fast Facts

    BVOD delivers a 33% greater sales impact than Facebook

    The proximity of the screen to a person’s face when consuming broadcast content on mobile increases attention and The Benchmark Series found BVOD commands more attention than social video resulting...
    39% of viewers are sharing their prime time experience

    Facts & Stats / Fast Facts

    39% of viewers are sharing their prime time experience

    Aussies love to share special moments with family and friends, from the finale of their favourite show to their team’s big game. TV has the power to bring people together...
    Playback accounts for 11.6% of viewing

    Facts & Stats / Fast Facts

    Playback accounts for 11.6% of viewing

    Are you a fan of your Personal Video Recorder (PVR)? Well, you’re in good company because even though the majority of broadcast content continues to be watched live, there are...
    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    Facts & Stats / Fast Facts

    TV is king on mobile: BVOD commands 2.9x the sales of Facebook

    Compared to video advertising on YouTube and Facebook, TV on mobile – ie Broadcaster Video on Demand (BVOD) – delivers 2.9 times the sales of Facebook. The Benchmark Series used...
    How do TV ratings work?

    How-Tos & Resources / How-to guides

    How do TV ratings work?

    TV ratings tell us the all important audiences numbers for all the programs on linear TV. Audience numbers are also available for Broadcaster Video on Demand (BVOD)....
    Integrated solutions

    How-Tos & Resources / How-to guides

    Integrated solutions

    TV presents a world of opportunities for advertisers that go well beyond spots and dots.
    TV advertising on a budget

    How-Tos & Resources / How-to guides

    TV advertising on a budget

    The beauty of TV advertising is its ability to scale up or down to suit your business....
    What’s a TARP and how’s it measured?

    How-Tos & Resources / How-to guides

    What’s a TARP and how’s it measured?

    TARPs are an essential part of the TV buying ecosystem.
    Measure campaign performance

    Pages

    Measure campaign performance
    Launch your campaign

    Pages

    Launch your campaign
    Emotional connection

    Pages

    Emotional connection
    Stay connected with your customers

    News / Marketing during a crisis / 5th Sep 2019

    Stay connected with your customers

    ...that stay on air increase their share of voice and, as the share of market follows, those brands will benefit the most when the recovery comes. Click here for more...
    Holden blazes a trail with Australian Survivor

    Case Studies / Auto

    Holden blazes a trail with Australian Survivor

    In 2017, Holden returned as a key partner of Australian Survivor, leveraging the power of television to drive awareness and sales for the Holden Trailblazer....
    ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

    Events / ThinkTank / MEL / 28th Aug 2019

    ThinkTank Melbourne: Clickety Boom! How digital brands & TV ignite brand growth

    On 28 August 2019, ThinkTV hosted members of the marketing and media community to an exclusive session on achieving long and short-term impact from marketing campaigns. Guillaume Papillon, hipages’ Head...
    How to advertise on TV

    Pages

    How to advertise on TV
    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    Facts & Stats / Fast Facts

    TV delivers 2x the active attention of YouTube and 15x the active attention of Facebook

    The primary driver of this attention is screen coverage with ads on TV taking up 100% of the screen 100% of the time. By comparison, video ads on Facebook only...
    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    Facts & Stats / Fast Facts

    TV is 2.4x as effective at driving sales impact & lasts 9x as long as social video

    ...sticks in the minds of consumers. The Benchmark Series found that when it comes to memory retention, TV lasts nine times as long as social video platforms Facebook and YouTube....
    Australia’s hipages moves to The Block for branding push

    News / Articles of Interest / 9th Aug 2019

    Australia’s hipages moves to The Block for branding push

    Published WARC Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will...
    Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

    News / Media Releases / 7th Aug 2019

    Total TV market: $4 billion in ad revenue for FY18-19, BVOD revenues increase by 32.2% for the financial year

    ...which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD), recorded combined revenues of $4 billion for the year to June 2019, which was down 4.1%...
    ‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

    News / Articles of Interest / 5th Aug 2019

    ‘Get off the paid search drug to build brand’: Hipages chief customer officer Stuart Tucker

    ...cut back paid search at Hipages and gone all-in on television to build the brand. The business results are booming … but there’s more to it. Click here for more...
    The Business of Growth

    Events / Leaders Dinner / SYD / 31st Jul 2019

    The Business of Growth

    On 31 July 2019, ThinkTV held an exclusive dinner event in Sydney featuring James Deverell, Director CSIRO Futures & Lead Author of Australian National Outlook 2019 and Network 10’s Waleed...
    The facts on the effectiveness of Facebook video advertising

    News / Articles of Interest / 30th Jul 2019

    The facts on the effectiveness of Facebook video advertising

    ...video has an audience of 4.547 million. There may be upwards of 17 million reading text content on the platform but there is a considerably smaller percentage of people watching...
    Mentoring, Multi-Tasking & Making Your Mark

    Events / SYD / 30th Jul 2019

    Mentoring, Multi-Tasking & Making Your Mark

    On 30 July 2019, ThinkTV held an exclusive lunch event in Sydney as part of Advertising Week. The session looked at building an impressive and long-lasting career in the highly...
    Warning: Numberwanging may cause blindness

    News / Articles of Interest / 24th Jul 2019

    Warning: Numberwanging may cause blindness

    ...release of My Screen: Video Consumption in Australia promised all of this and more. After reading the report, and Facebook’s commentary around it, it’s clear some of the numbers have...
    Why sports advertising is a grand slam for brands

    News / Articles of Interest / 17th Jul 2019

    Why sports advertising is a grand slam for brands

    ...be more effective. The ThinkTV commissioned study, The Benchmark Series, found advertising that generates a strong reaction – irrespective of whether the reaction is positive or negative – secures 16%...
    BVOD – the ultimate reach extender

    News / Articles of Interest / 16th Jul 2019

    BVOD – the ultimate reach extender

    ...medium has experienced rapid growth of 63% year-on-year with an increase in viewing to almost 3 billion minutes per month. That’s the same as watching every one of the 13...
    How to maximise your media returns this summer

    Deep Dives / Brand Growth

    How to maximise your media returns this summer

    Video advertising is a proven driver of brand growth but with a host of video opportunities to choose from it’s wise to remember that not all video platforms are equal.
    Feedback is good but facts are better

    News / Articles of Interest / 11th Jun 2019

    Feedback is good but facts are better

    ...was the start of three years of pretty significant change in the way Australian broadcasters work together on issues of common interest. Since then, the industry has worked as a...
    TV increases its slice of the advertising pie

    News / Articles of Interest / 6th May 2019

    TV increases its slice of the advertising pie

    By Kim Portrate, ThinkTV Published The Australian Monday is my favourite day of the working week. After a rousing cup of coffee and a quick walk with the dog, I...
    BVOD viewing surges to monthly record as more advertisers embrace online TV

    News / Media Releases / 4th Mar 2019

    BVOD viewing surges to monthly record as more advertisers embrace online TV

    ...research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more than...
    ‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

    News / Media Releases / 28th Feb 2019

    ‘Godfather of Effectiveness’ Peter Field partners with local expert on Aussie-first marketing effectiveness study

    ...of Australian studies inspired by The Long & the Short of It and other landmark reports. Their findings will give marketers and their agencies a comprehensive understanding of what drives...
    Broadcast TV plus BVOD generates twice the sales impact of TV with social video

    News / Media Releases / 25th Feb 2019

    Broadcast TV plus BVOD generates twice the sales impact of TV with social video

    Groundbreaking research from Dr. Karen Nelson-Field, Professor of Media Innovation at University of Adelaide, reveals that brands which advertise on both broadcast TV and Broadcaster Video On Demand get more...
    Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

    News / Media Releases / 7th Feb 2019

    Total TV market records $2.08 billion in ad revenue in H1 FY2019 as BVOD ad revenue surges 43%

    ...and subscription-television fell by 3.97% to $1.70 billion versus the same period a year earlier. Broadcast video on demand (BVOD) advertising revenues – which include advertising revenues from online catch-up...
    Context is king when it comes to TV and YouTube

    News / Articles of Interest / 21st Nov 2018

    Context is king when it comes to TV and YouTube

    ...in a manner that allows marketers to make informed decisions on their media mix. Television is a powerful element of that combination, but today it’s just one component. Yet when...
    Yes, TV is your friend

    News / Articles of Interest / 7th Nov 2018

    Yes, TV is your friend

    By Kim Portrate, ThinkTV Published Mumbrella Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers. About a...
    Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

    Facts & Stats / Global

    Committed: Exploring Millennials’ Meaningful Relationship With TV Programming

    We’ve seen it over and over again – the tremendous commitment and engagement viewers have with ad-supported TV programming.
    Committed: Exploring millennials’ meaningful relationship with TV programming

    News / Marketing during a crisis / 19th Sep 2018

    Committed: Exploring millennials’ meaningful relationship with TV programming

    Published thevab.com In moments of crisis, emotional attachment to TV programming sees viewers turn to multiscreen television. A survey by the VAB shows how viewers demonstrate their commitment, engagement and...
    Total TV ad revenue grows in June half and for full year 2017-18

    News / Media Releases / 31st Jul 2018

    Total TV ad revenue grows in June half and for full year 2017-18

    ...result was driven by a particularly strong performance in the free-to-air sector, which was up 3.81% in the June half, to report revenues of $1.36 billion and $2.86 billion, up...
    World-first study finds video advertising lasts longer in the memory on some platforms than others

    News / Media Releases / 31st Jul 2018

    World-first study finds video advertising lasts longer in the memory on some platforms than others

    ...to an ad. The ‘Decay Edition’ of Professor Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, contains a number of findings that are designed to help advertisers and their agencies get...
    Commercial broadcasters unite on standard briefing portal

    News / Media Releases / 23rd Jul 2018

    Commercial broadcasters unite on standard briefing portal

    ...automated TV spot trading by allowing buyers to log in and brief broadcasters on their campaigns once through a single dashboard. This will standardise the process with each network, doing...
    FMCG, Finance and Automotive sectors are under-invested in TV

    News / Media Releases / 4th Jul 2018

    FMCG, Finance and Automotive sectors are under-invested in TV

    ...their return on advertising investment by moving more of their media budgets to TV. Ebiquity, which was commissioned by ThinkTV, was given three years’ worth of raw sales and campaign...
    Global figures reveal the importance of TV advertising to online businesses

    News / Media Releases / 4th Jun 2018

    Global figures reveal the importance of TV advertising to online businesses

    ...by 17.4% to A$20.2m. Amazon backed its Australian launch with a TV ad investment of A$3.2 million, and Uber increased its TV spend with a first investment of A$3.4 million.1...
    World-first study reveals the strength of video advertising on mobile devices

    News / Media Releases / 22nd Feb 2018

    World-first study reveals the strength of video advertising on mobile devices

    ...‘mobile edition’ of Professor Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get the best out...
    Total TV market records $2.17 billion in ad revenue in H1 2018

    News / Media Releases / 5th Feb 2018

    Total TV market records $2.17 billion in ad revenue in H1 2018

    ...to $1.5 billion. The metropolitan free-to-air TV market including broadcast video on demand (BVOD) grew by a total of 1.9% to $1.54 billion. This strong performance was driven by a...
    TV advertisements that elicit a strong emotional response get better sales, new study shows

    News / Media Releases / 4th Dec 2017

    TV advertisements that elicit a strong emotional response get better sales, new study shows

    ...study into the impact attention has on ad sales, we shone a spotlight on the role emotion plays on generating attention and resulting short term sales strength when it comes...
    ThinkTV welcomes leading academic’s call for a review of video viewability standards

    News / Media Releases / 14th Sep 2017

    ThinkTV welcomes leading academic’s call for a review of video viewability standards

    Kim Portrate, chief executive of ThinkTV, has welcomed a call today by the renowned marketing science academic Professor Karen Nelson-Field for the global advertising industry to review the current MRC...
    TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

    News / Media Releases / 11th Sep 2017

    TV is almost twice as efficient as the next most efficient media channel, finds Ebiquity’s Payback Australia final report

    ...on consumer purchase behavior) of all media, followed by Out-of-Home, Print, Online Display, Radio, Search and Online Video in that order, with TV’s retention rate, at 68%, almost twice as...
    The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

    News / Media Releases / 30th Aug 2017

    The Benchmark Series Tranche 1: World-first study reveals how well video advertising works on different media platforms

    ...of Professor Nelson-Field’s Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get the best out of video advertising....
    CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

    News / Media Releases / 21st Aug 2017

    CEOs from iselect, Lion, Suncorp and Suzuki to share secrets on how marketing can be a greater force for growth in the boardroom, at ReThinkTV

    ...Technology. Pip is a non-executive director of the Australian Rugby Union, sits on the Vice Chancellor’s Advisory Board at UTS and is a member of Chief Executive Women and the...
    TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

    News / Media Releases / 8th Jun 2017

    TV is the most liked form of advertising but AdLand overestimates social media and SVOD use among normal Australians

    ...to have radically different lifestyles and media consumption habits to those of normal people, including a much larger online footprint than the rest of Australia, particularly when it comes to...
    Biggest media ROI study in Australia shows TV drives the greatest payback

    News / Media Releases / 18th May 2017

    Biggest media ROI study in Australia shows TV drives the greatest payback

    ...TV advertising generated a sales return of $8.90, easily beating every other media including social, online display and out-of-home. Ebiquity was given access to three years of raw sales and...
    Leading automotive brands join $1 million “Payback’ study into media return on investment

    News / Media Releases / 6th Mar 2017

    Leading automotive brands join $1 million “Payback’ study into media return on investment

    ...out the study, at arm’s length, for ThinkTV. Commanding a combined advertising budget of more than $80 million annually, the brands are a mix of both large and smaller auto...
    TV industry collaborates to provide the first ever revenue figure for Total TV

    News / Media Releases / 20th Feb 2017

    TV industry collaborates to provide the first ever revenue figure for Total TV

    ...their agencies on commercial TV. “The new Total TV metric is further proof of the industry’s commitment to work collaboratively to provide advertisers and their agencies with a clear view...
    ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

    News / Media Releases / 8th Feb 2017

    ThinkTV welcomes ever-deeper measurement for multi-platform TV – as TV moves to meet its audiences

    ...released today in OzTAM’s Live VPM Report shows Australians are live-streaming between 5 million and 15 million minutes of TV a day online on their mobiles, tablets, laptops, desktops and...
    ThinkTV unveils it’s first TV commercial

    News / Media Releases / 30th Nov 2016

    ThinkTV unveils it’s first TV commercial

    ...The commercial, which follows in the footsteps of the hugely successful ThinkBox UK launch TVC, will air across all the Australian commercial free-to-air networks and Foxtel from today. Click on...